4 ways to help your business go through the slow months

In almost every industry, there are times during the year when business slows down. Whether it’s summer or winter, you might find yourself working for a few months until business picks up. While these periods of fewer sales or leads can seem daunting, there are several ways you can effectively use time to improve your business.

Take advantage of inactive sales months

When business is booming, there is little time left to change or refine processes and strategy as you focus on meeting customer needs and staying on schedule. Instead of being discouraged when business goes down, now is a great time to hone the inner workings of your business. Here are four positive steps to take when business slows down:

Lead Nurturing

During the busy months, marketing and sales focus on lead generation and make agreements. However, there are often opportunities that take longer to pass through the funnel. For these opportunities, lead nurturing is necessary. Lead nurturing is about building relationships with leads throughout the buying process. When business is slow, there is more time to work on lead development tactics such as sending personalized emails, implementing lead scoring, leveraging content. targeted and using multiple channels to reach your customers.

Website redesign

If you are looking to update or redesign your website, now is the perfect time! With website fixes or major changes, it is possible for things to break. When business slows down, there is less chance of missing inbound leads due to broken forms or customer browsing due to broken links. One thing to keep in mind is the cost of this project. If a website redesign is outsourced, be sure to budget this expense into the average income of your slower months.

Content optimization

Improve your search visibility by implementing SEO strategies throughout your online content. Now is a great time to include keywords, structured data and optimized title tags and meta descriptions to your website, blog content, social media, etc. SMA Marketing offers a free SEO checklist to make sure you’re optimizing everything to properly give search engines the valuable information they need.

Rethinking the strategy

One of the best uses of this period is to review your marketing strategies. Are you looking to move from an outbound methodology to an inbound methodology? Would you like to have a more content-focused strategy? Does your social media presence need more attention? Take the time to determine the best strategies for your business and the best way to implement them.

Stay positive

There is no doubt that running a business is tough all the time, but it can be more so during tough times. It’s important to stay positive and do what you can to persevere in times of downturn until business picks up.

For any questions regarding lead nurturing, web design, SEO, or marketing strategy, contact SMA Marketing.



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