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The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is booming in today’s world. These days, establishing a strong online presence for your business is as important as running the business itself. The online availability of information and content makes it difficult for businesses, especially startups, to stay in the game. The beauty of online marketing is the unpredictability and uncertainty of what becomes a trend and what who does not become.
But if you’re like me and prefer a foolproof plan to ensure that 90% of your content stays at the top of the game, then you’ve come to the right place. Reading this will teach you the details of digital marketing’s wunderkind, search engine optimization (SEO).
What is Search Engine Optimization?
Search Engine Optimization optimizes a website by creating rich keyword rich content that helps the website become more relevant, popular and easily discoverable for users’ searches online. Search engines rank the website based on SEO, which helps websites gain traffic and engagement on their pages.
SEO content is any content created intelligently to attract organic traffic, visibility, and audience engagement. To improve the ranking of content in search results, writers put a lot of effort into creating SEO content by researching keywords, organizing their content, and being consistent with their creative and informative blogs and articles.
Types of SEO content
An age-old technique for building a solid digital presence and attracting customers is to write and post blogging on different areas of your business. The use of so many SEO keywords and phrases is why many businesses opt for blogging as digital marketing.
A listing is exactly what it sounds like! It’s a list, even if it’s heavy on SEO content. Indexes are trendy because they are concise and don’t beat around the bush while explaining concepts. The lists clearly describe the problem and the solution.
Example: 7 reasons why SEO is important for every startup
The purpose of using articles for SEO content is similar to blogging – for building a solid digital presence. But, articles are traditionally seen as objective while blogs are subjective around the topic and filled with personal opinions. Articles are generally longer and cover more information than blogs.
Practical Guides for SEO content are the most organic traffic generating ways to establish a digital presence. The ease of explaining the content of these guides results in high audience engagement.
Videos are not a new concept for us in the 21st century. But optimized video bytes are a new concept. With the help of SEO, you can now optimize your video content to particularly answer specific questions by tagging that question with the timestamp of the video. You see this a lot with tutorial videos on YouTube.
In SEO content, Iinfographics are a blessing to the world. Everyone thrives on content but has a modicum of patience and focus to sit down and read an entire blog on the subject. Infographics help teach the concept at a glance. These visuals are easily shared and can become trending quickly via social media.
Starting a business can be overwhelming considering the heavy workload, strategies, and implementations that fall to one person. One of the necessary factors for businesses is to build a strong digital presence using SEO. This optimization will have a considerable impact on his business.
Related: 3 Steps to Protect Your Website’s Search Rankings
5 Reasons Why SEO Content is Important for Every Startup
1. SEO improves user experience
User experience (UX) is an essential part of digital marketing. Your website’s UX can make or break your brand. There is a need to improve the UX for better engagement and to keep customer trust. SEO content creation improves your brand’s visibility and ranking in search engine results and user experience. Optimizing your content for SEO involves keyword research and image optimization.
Improving the user experience also means creating a simple, easy-to-navigate and user-friendly website that complies with Section 508 of the Rehabilitation Act (electronics and information technology must be accessible people with disabilities). For a good user experience, you want to make sure your content page loads quickly, your website works on different devices, and you use relevant keywords to create SEO content.
2. SEO increases organic traffic
Optimizing your content with long-tail keywords and phrases relevant to user searches increases the chances of your website being seen. This also helps to get a higher ranking in the search engine results page, thus increasing the organic traffic generated to your website.
Additionally, an increase in organic traffic increases your conversion rates, eventually leading to increased revenue. Traffic generation, conversion rates, and revenue are all tied to content performance on the search engine results page.
3. SEO Helps Collect Customer Behavior Data
Startups are new bees trying to carve out a niche for themselves by entering the corporate world. The target audience is not identified at the beginning and customer retention happens at a slower pace. Thus, having a source to extract customer data and analyze customer behavior is essential for startups. SEO content can act as this crucial source. SEO tools help identify the keywords or phrases that the audience uses when searching for a particular topic. Startups can use this information to collect customer data, analyze their behavior, and create SEO content to reach their target audience.
4. SEO creates a brand image
A good SEO strategy ensures a better ranking on the search engine results page and increases the organic traffic generated. The web page that appears higher in a search for an audience is considered reliable and informative. The more an audience sees your content, the more reliable and trustworthy they find it, improving your brand value and image.
5. SEO Gives Better Rankings
It’s no surprise that SEO can easily change your website’s ranking. Using relevant keywords and long-tail phrases works well to increase your website’s visibility. But to find relevant keywords, do extensive research on the topic and user search queries.
Besides keywords, things like optimization and page speed will have a huge impact on your rankings. So, to rank better and better, you have to consider SEO as the Holy Bible of digital marketing.
Related: Could SEO Permanently Ruin Your Website?
From a business perspective, startups create something different and fresh. But a startup’s exposure and market space are at risk due to competitors, large multinational corporations, and big and small big-name companies. To combat this competition and improve exposure, using SEO tools and techniques will give you the opportunity to reach your target audience and stay ahead of your competition.