5 SEO tactics to optimize your internal links


At its core, search engine optimization (SEO) relies on a deep understanding of control: making strategic maneuvers in areas where you can control will influence your success in places where you can’t, for example, Google’s latest search engine algorithm.

One tactic may be to deliver high-quality, content-rich keywords and phrases that your customers are looking for.

Taking steps to optimize ranking factors, and thereby influence your ranking on Google’s Search Engine Results Pages (SERPs), is the primary goal of Natural SEO.

There are, of course, many elements to a successful SEO strategy, but real control over your results can come at a price.

Fortunately, aside from content creation, there is another powerful SEO technique that you can design 100% in your favor: internal linking. It’s one of the most crucial – and least understood – SEO strategies a digital marketer can use.

This article serves as a brief guide to building your internal link profile and will help you learn link placement strategies, the types of links you should include, and the number needed to compose a strong link profile and improve SEO in the market. process.

What are internal links and why are they so important?

Like any other type of link, internal links are a digital route to other online pages: external links connect to pages in another domain; internal links connect the pages of your domain to each other.

Internal links help your human users and the artificial crawlers of the major search engines navigate your site and locate the content they want to read or index.

Developing an effective internal linking system and creating a strong internal linking profile serves a few essential purposes:

  • It allows the indexing of the site. In order for Google and other search engines to rank your page, and for human site visitors to click on your site, they must be able to locate that page among billions of others. Providing external links to your page allows site crawlers to start indexing your site; then they use internal links to discover new pages.
  • It facilitates your website navigation and site performance. For real people, providing a common sense internal link structure makes it easier to move from one page to another on your site. Internal linking helps guide users to relevant information as well as to your sales or conversion pages.
  • It helps to distribute expertise, authority and trust. If you want to harness the power of SEO, you need to develop quality content and drive user traffic to your most converting pages, potentially by building backlinks from external pages rich in expertise, authority and trust, or EAT.

The power of EAT is effectively delivered to your site by letting Google know that other site owners consider your content or products to be very valuable, thereby increasing your potential page rank.

Likewise, establishing an effective internal linking strategy distributes your ranking power to the individual pages of your site, increasing your chances of ranking higher on the SERPs for their content and driving traffic where you need it most. Not needed anymore.

These Five SEO Tactics Will Maximize Your Internal Linking Power

Building a solid internal link structure for your website helps you harness the full power that your SEO strategies have developed, thus increasing your page ranking.

So how do you do it effectively? These five SEO tactics are a great place to start.

1. Provide links in relevant and valuable content

While your menu hyperlinks and contact links are important internal links, the most valuable internal links you can use reside in the content of your page.

Linking in your content tells your users that the linked content is of high quality and important enough that you want them to see it ASAP. It also shows the TAT of the content to Google’s crawlers.

With that in mind, make sure that the linked content is relevant to the current content to ensure that human users as well as site crawlers perceive additional value in viewing it.

2. Use natural anchor text

Linking in your best content to other valuable pages is intended to circulate your ranking power throughout your site; However, your readers focus on your content and product or service offerings, not the inner workings of your SEO. Making sure your anchor text flows seamlessly through your content keeps the user experience intact.

Meanwhile, adding relevant keywords that accurately describe the content of anchor text links indicates what human users and crawlers can expect to find there, and it boosts your SEO in the process.

3. Link to (and from) essential and popular pages

While internal links embedded into your page’s main content provide the most SEO benefits, you can still use your page’s headers, sidebars, and footers to your advantage. Make sure your site menu is comprehensive and accurately reflects your page hierarchy. It should present the content of your most critical pillar.

Consider adding a footer or sidebar section that will take the user to your site and a link to your most popular or recent content, which is probably your most visited content that transfers the most power. classification.

4. Link to pages at the heart of your site structure

It’s also important to direct links to pages deeper in your site structure to ensure that crawlers and human users can get to every corner of your website. As important as it is to encourage easy access to critical pages like your home page, contact page, and main service pages, you’ve probably already provided important links in your site menu.

Take the time to link to more in-depth and relevant content in any new content you post; this ensures that as much of your site as possible can be fully indexed. A good rule of thumb is to provide enough internal links to get users to any page in less than five clicks from your home page.

5. Use the right number and type of links

Much analysis has been done on the optimal number of internal links on a webpage, with averages between 75 and 100. While this number seems high, it includes all internal links, in your page menu and in the content.

Unfortunately, inserting links into your content looks spammy and can direct users elsewhere. Worse yet, indiscriminately linking can stretch your ranking power and Google crawl budget (determined by the perceived value of your pages) too thin.

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By giving proper attention to your internal linking strategy through the strategies outlined in this article, you can regain much-needed control over a factor that attracts user traffic and determines how your pages rank on Google’s SERPs. You’ll also make sure you’re delivering the most useful and relevant content to your users, which encourages them to stay on your page and convert into paying customers.

Harnessing your ranking power and building a more robust internal linking profile go hand in hand. Pursuing both through a comprehensive SEO strategy can help you generate sustainable site traffic and therefore income. .

More resources on internal links

The most effective SEO tactics

Effective link building for B2B marketers

The Most Effective Link Building Tactics According To SEO Professionals


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