6 free tools that help optimize your website

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What Makes a Good Website? High organic rankings? Valuable content? Client experience? Or something altogether? While experts around the world have different opinions on what a website should look like, they all agree that there is no single factor in determining the quality of a website. This is why optimizing your website for search engines and users is a crucial part of a website strategy. And here are six free tools that can help you better optimize your website.

1. Hotjar

Hotjar is your all-in-one combination for qualitative data collection. It includes a series of tools that help you generate heatmaps, funnel tracking, user polls, surveys and all that is qualitative. Hotjar offers webmasters and SEO experts a wealth of tools to work with, is easy to use, and free for everyone.

Related: 4 Adjustments You Can Make To Your Website To Sell More

2. Google Analytics

Understanding user behavior is crucial to optimizing your website. Whether you are an ecommerce site trying to maximize your conversions or an information site looking to extend your website uptime, developing SEO strategies without understanding what visitors are doing on your website is a must. lost cause. Google Analytics allows webmasters to track user behavior while browsing a site. It automatically collects data and offers personalized reports to better understand user behavior. And its use is free.

3. Optimize Google

If you want to test a new feature on your website, Google Optimize is the place to go. Offered for free by Google, Google Optimize allows webmasters to test different variations on a page like fonts, calls to action, titles, product copy, product placement and compare them to the desired goal. If you are looking for a free A / B testing tool on your website, you won’t find anything better than Google Optimize. And it also integrates seamlessly with Google Analytics.

Related: 5 Ways To Optimize Your Content For Better Google Rankings

4. PageSpeed ​​preview

Another free tool offered by Google, PageSpeed ​​Insights is used to measure a website’s performance on desktops and mobile devices. It scores each website on a rating scale of 0 to 100. Websites rated over 90 are considered good, 50 to 90 need improvement, and sites under 50 are considered poor. The performance score is based on laboratory data, which means that performance is assessed in a controlled environment. PageSpeed ​​results present webmasters with an accurate view of how users are interacting with the website.

5. Google Search Console

The principle of Google Search Console is simple. It allows webmasters to view the performance of their website on Google. The console is also useful if you need to troubleshoot your website, troubleshoot indexing issues, request reindex for new content, and many other features. But an important part of the console that makes it invaluable to webmasters is its ability to deliver search-related data. How often does your website rank in searches? What keywords do you rank for? And how often do users click on your website?

Related: 4 Ways to Find Out How People Found Your Site on Google

6. Howling Frog

Screaming Frog is a crawler that crawls your website for common SEO issues. It finds broken links, spots duplicate content, finds redirects, extracts relevant data from a web page, analyzes page titles and meta tags, among other things. Screaming Frog makes it easier for webmasters to detect anomalies within a website and improve the elements influencing SEO rankings.

The sooner you start optimizing your website, the better. Each of the tools mentioned above is easy to use and offers valuable information to optimize your website performance. And while all of these tools are free, some also come with a paid version if you feel the need to.

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