7 must-have tools for social media managers in 2022

Here’s our info on the best social media management tools to help you with everything from video editing to data analysis.

Much has been said about the influence of social media on how people interact with a brand. A social media post can completely transform a brand’s image. As much as social media popularity is a matter of luck, but also of strategy. This is why more and more companies are integrating social media managers. According to a survey, spending on social networks increased by 74% between February and June 2020, at the start of the pandemic. So if you’ve decided to pursue a career as a social media manager, we’re rounding up some of the best tools you’ll need to succeed with a focus on what your job description will typically entail:

1. Analyze the data

Frustrated by the poor performance of social media despite heavy investment, companies have decided to invest their money in data analysis software solutions to understand their audience. In fact, in 2022, about 37% of businesses in the United States have started investing in data analytics.

As an in-house or freelance social media manager, you will need to own and use social media analytics tools. After all, you will be asking them to monitor brand performance and devise strategies accordingly. Some tools you can use include:

  • HowSociable—a free tool that studies metrics across 12 social media platforms.
  • HootSuite, a paid tool that consolidates multiple networks.
  • Google Analytics—a free tool that tracks a brand’s website traffic.

2. Tracking online trends

A crucial part of being a social media manager is keeping up with trends. All in all, this is what the success of your social media strategy will be based on. No doubt you wouldn’t want your brand to be caught off guard when a new trend emerges.

To make sure you’re always up to date with the latest trends, use social media listening tools. Here are some examples :

  • Mention—a paid tool that tracks online conversations in real time.
  • HootSuite Insights, a free tool that analyzes social media conversations.
  • Google Alerts—a free tool that provides real-time alerts for new online content.

3. Create content

After tracking trends and analyzing business performance, you are also responsible for creating engaging content for different features of the platform, from Instagram reels to Twitter posts. This is where photo and video editing tools come in handy. If you know how to use them, consider using platforms such as Adobe Photoshop, Premiere Pro, Darkroom, or Final Cut Pro. However, if you’re trying to stick to a budget or are just starting out, you might want to use more beginner-friendly and free apps like Canva, iMovie, or Pablo.

Apart from graphical tools, you may also need access to artificial intelligence (AI)-driven writing tools to create captions, blog posts, and more. These tools can save you time and help you create high-quality content. Some popular AI-based writing tools are:

  • Jasper – the starter plan costs around US$49 per month.
  • Copy AI—offers a free version providing 2,000 words per month.
  • QuillBot—offers a free version with limited functionality.

4. Content planning and scheduling

The ability to plan and schedule social media content in bulk is an essential skill for any social media manager. This saves you from having to manually post every day, allowing you to take a step back to analyze the performance of your posts. More importantly, it helps you be more strategic with your content, especially when considering budgeting and timeliness. To do this, you can use social media scheduling tools, like Buffer for scheduling, ContentCal for scheduling, or even Google Calendar to set reminders!

5. Engage with Followers

No social media strategy is complete without focusing on engagement. As a social media manager, it’s your job to engage with your brand’s followers and build relationships. The best way to do this is to actively monitor all comments, DMs, and mentions. This way, you can quickly jump in and engage with anyone who has something to say about your brand.

Of course, that can be a lot to track, so you might want to use social media management tools, such as Sprout Social, Hootsuite, or Buffer. In the future, you might even be able to use AI to automate your digital communication, giving you more time for yourself, a luxury for those in the social media business.

6. Collaborate with your team

If you’re not an islander, you’ll likely need to work with a team of social media professionals who specialize in different skills. For example, you might have a copywriter on your team who creates captions for your posts while you focus on creating the visuals. In any case, it is important to be able to work well with others and to be able to share files easily. This is where project management tools come in handy. Some popular options include Asana, Trello, Notion, and Slack.

7. Report your results

Finally, as a social media manager, you are also responsible for reporting the results of your efforts to your boss or client. This is where data visualization tools come in handy. With them, you can take all the numbers and metrics you’ve gathered and turn them into easy-to-understand visuals. This way you can quickly and effectively show the impact of your work. Some popular data visualization tools include Tableau, Google Data Studio, and Microsoft Power BI.

Finally, as a social media manager, you need a dynamic mind and a willingness to keep learning. Social media is constantly evolving, which means there are always new platforms, new features and new trends to discover. So if you love your hashtags, memes, and all things social media, this job is definitely for you.

Read also :

Header image by Pexels

About Nereida Nystrom

Check Also

TopBuilder Solutions Announces New Marketing Initiative with OXY Digital

This press release was originally distributed by ReleaseWire Houston, TX – (ReleaseWire) – 09/20/2022 – …