8 proven ways for Africans to make money with digital marketing

Content Writing

According to Better Marketing, content writing is a fast and lucrative way to make money in the digital marketing industry. Content writing involves planning and putting thoughts to words for online channels, and Africans can benefit from it.

This idea is for Africans with skills in analytics, keyword research, copywriting, and search engine optimization (SEO). Skilled Africans can earn money by writing content like blog posts, video scripts, social media posts, articles, etc. So whether you are in Nigeria, Cameroon, South Africa, Ghana or Kenya, starting a career in content writing is lucrative.

Become an SEO expert and sell SEO services

According to Entrepreneur, SEO experts are among the highest paid professionals in the digital marketing industry. Although SEO is an essential digital marketing strategy, Africans can develop and sell SEO knowledge for monetary rewards.

Search engine optimization (SEO) is constantly evolving and learning new practices can increase your income. The idea is to learn the basics and details of search engines and develop your skills. As you develop your knowledge and skills, you can leverage the internet for clients and sell your services. Consider creating a website to build a network of potential customers and earn money with digital strategies.

Affiliate Marketing

According to Shopify, affiliate marketing is a good business model valued at over $8.2 billion in the digital marketing industry. The business model is to earn commissions by recommending sales or selling other people’s products, and Africans can benefit from this.

This digital marketing strategy is for you if you can do keyword research and create content for products online. While thousands of websites sell products online, skilled Africans can promote and drive customer traffic to the brand or product for commissions.

Offer consulting services

According to Digital Agency Network, offering consulting services in the digital marketing industry is lucrative with endless possibilities. A digital marketing expert can earn a decent income with this idea by sharing their knowledge and expertise. The idea is to define specific services for customers and help them make marketing decisions.

If you have knowledge of web, local, video, email, social media, and influencer marketing analytics and reporting, consider a career in consulting. Consider blogging, leverage the internet for interested businesses, and network.

Sell ​​Ads

According to Digital Marketing Skill, advertisements attract current and potential customers and increase product and brand awareness. Selling ads is a popular way to make money with digital marketing, but requires effective strategies and audience building.

If you can run a blog and monetize website traffic, you can earn a decent income with this idea. Google Adsense, Propeller Ads, Media.net and Ezoic are popular ad programs for monetization. Remember that your earnings depend on your website niche, audience demographics, category, etc.

Become a social media manager

According to Business Day, social media management is a lucrative skill with rewarding opportunities in the digital marketing industry. Becoming a social media manager is a great way for Africans to earn money with their skills without national barriers.

Consider becoming a social media manager if you can adopt different marketing tactics to increase the brand’s online presence. The idea is to write and schedule social media posts, respond to followers, run ads, create graphics to increase ROI for brands and businesses. Consider building a network to gain a steady stream of customers and earn based on your level of experience.

Sell ​​digital products

According to Oberlo, selling digital products is profitable and a quick way to make money in the digital marketing industry. It is one of the most lucrative digital marketing companies leveraging the internet for online stores. Skilled Africans with digital marketing experience can create and sell digital products without researching new products.

If you can create web templates, e-books, and courses with valuable information for the public, you can generate income by selling your products online. Also, you can easily automate your business and achieve extremely high profit margins.

Become an e-commerce expert

According to Zip Recruiter, eCommerce specialists are experts in online sales and adopt conversion and sales strategies on a website. These professionals manage the development of the site and ensure that a company’s brand message and goals align, and that Africans can benefit from it.

Consider this profitable idea if you can create and execute a marketing strategy to help brands and businesses sell products online. The idea is to set up email marketing funnels, manage campaigns, and optimize store SEO with critical thinking capabilities. Additionally, your knowledge of popular e-commerce platforms can help you develop the skills needed to become a specialist.


Africans can make money with digital marketing by becoming a content writer, sales services SEO expert and affiliate marketer. You can make money by offering digital marketing consulting services, selling ads, and becoming a social media manager. Africans can earn a decent income with these proven ideas, but they require learning and development. Now that you know the proven ways to make money from digital marketing, consider thoroughly researching each point before making a selection.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

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