The 21st century is arguably the best time to be an artist. Thanks to the advancement of the Internet, it has never been easier to build an audience across the world. And although people have said that email marketing is dying, it’s not true.
Creating an online newsletter can help you build a closer connection with your audience. Beyond that, you can also gain brand awareness and drive additional traffic to places where you have an online presence.
This article will identify the reasons why you should start an online newsletter as an artist.
1. Speak directly to people who want to hear from you
Reaching your target audience is one of the reasons why social media is actually good for you, if you’re wise in your strategy. However, not everyone who sees your posts wants to hear from you. As such, you may need to reach more people before you build a viable audience.
Online newsletters are a little different. Of course, you still have to compete with a lot of noise in that user’s inbox. But the difference is that each recipient has signed up to hear from you.
Because you’re talking directly to the people who want to receive your content, you’ll have a much easier time building a closer relationship with them. Over time, you can ensure that more people show a stronger sense of brand loyalty.
2. Share important updates
As your artistic career develops, you will participate in more exciting projects. And when you do, sharing that information with your audience will become increasingly important. When you create an online newsletter, you can communicate these changes in a simple way.
You can share all kinds of important updates through your newsletter. For example, you can build excitement for a new course you’re working on. And if you work with clients, you can let them know when you have places available to work.
When you share important updates, you can choose how often you want to do so. You may find it better to do this once a month or quarterly rather than once a week.
While social media can help you build an audience that appreciates your art, you’re also at the mercy of each platform. As we have seen many times throughout the 2010s and 2020s, social media is changing rapidly.
If you rely solely on social media, you need to be sure that algorithmic changes won’t reduce your visibility. Likewise, you will also have to deal with the fact that many users no longer see their feeds in chronological order. And even if you don’t want to produce short videos, you may need to play the game for more exposure.
When creating an online newsletter, you will access the user’s inbox chronologically. You have a better chance of the user seeing your message, unless you end up in their spam folder. Here’s how to prevent your emails from going to spam.
4. You have more control over how everything looks
As an artist, you probably want your brand to reflect your personality. And as such, you’ll want to have more control over the look and feel of your communication platforms.
Although you can customize your social media networks, you will still have a bit of restriction depending on that platform’s own branding. And unless you’re building a website from scratch, the same is somewhat true in this regard.
When you create an online newsletter as an artist, you have more control over how your correspondence looks. You can customize the colors and patterns etc. to make sure they match your branding as much as possible.
It doesn’t matter if you’re a photographer trying to build your online presence or you’re in another creative field, you’ll want to try to get as much exposure to the right people when sharing your art on the internet. Therefore, thinking about different traffic sources is a good idea.
Newsletters are a great way to drive traffic to your website, and if you’re also on social media, you can direct people there. You can also share links to your podcast episodes and YouTube videos.
If you publish an online course or have decided to create a cohort, you can also share these links. Additionally, you can give them exclusive access to entice others to sign up for your newsletter.
6. Keep the conversation going
Having meaningful conversations with your audience on social media is part of establishing a connection with them. As you get bigger, it can become easy to feel disconnected from those who follow you, and it’s up to you to change that.
Although you can start conversations on social media, newsletters provide a direct way for people to contact you. You can also respond directly to their email, which often feels more personal than responding to a tweet or comment.
7. The potential to earn extra income
Diversifying your sources of income is a good idea to succeed as an artist or any type of creator online. Over time, the idea is to have smaller amounts of money from various sources, rather than one or two larger paychecks.
You may not consider newsletters as a monetization opportunity. However, that’s entirely a possibility later down the line.
As your subscriber count grows, you can use newsletters as an opportunity to sell space to advertisers. Remember when Business Insider bought Morning Brew for a hefty amount in 2020? Getting a big investor later is a real possibility.
Of course, you should focus primarily on creating value for your audience. If you make extra money from your newsletter, that’s a bonus.
8. Learn a new style of writing
Writing is one of the most useful skills you can have. Knowing how to write can help you sell yourself more easily, and it’s also a powerful way to tell a story.
Writing a newsletter requires a different style than if you were producing a blog post. As you write newsletters, your writing skills will improve. And you’ll likely see positive spinoffs in other areas of your life, like becoming a better speaker. These skills are very valuable to an artist trying to market themselves.
Enjoy the benefits of launching an email newsletter
Newsletters may seem like an archaic form of communication, but they’re still one of the best ways to connect with your audience online. Email newsletters allow you to start a conversation with your audience and speak directly to the people who let you speak to them.
When you start an online newsletter, you can also sell products directly to users who will have more interest in buying them. Likewise, you can keep in touch with potential clients, as well as those with whom you have already worked.