The SaaS market segment continues to grow exponentially as more businesses adopt SaaS solutions to facilitate various business operations.
As of 2021, companies generally use 110 SaaS solutions on average, which have grown 1,275% since 2015.
Yet SaaS companies spend the most on marketing and sales, which is 50 percent or more of their income.
But a well-designed website for your SaaS business can help keep your costs down. It is the most crucial marketing tool and your digital storefront.
But if your website isn’t reducing costs or increasing revenue and performing poorly, it’s time to redesign your website.
Thus, in this article, you will discover tips for a successful redesign of your SaaS site. But, first, let’s look at other reasons why you might need to redesign it.
Reasons why you need to redesign your website
Before you start redesigning your website, take a step back and think about the problems of the current one.
To name a few:
- The website no longer represents everything you offer
- It has low or reduced organic traffic
- You get fewer leads or they don’t convert at the expected rate
- It doesn’t provide the other metrics and results you expect
8 tips to revamp your website
Rebuilding a website is no easy feat. So here is a step-by-step guide to help you revamp your site effectively and efficiently.
1. Conduct current research and analysis
Assessing your current website helps determine what works, what doesn’t and why. First, take a closer look at your value proposition, services, content, structure, and design.
Then do further research by interacting with users to some extent to get insights with email survey, user interview, etc.
2. Competitive Analysis and Research Trends
Take inspiration from competitor websites and see what works for some major players in your industry. Search, load and browse their websites for further analysis.
Explore new ideas by researching the latest UI/UX design trends, features, and qualities on the Internet.
3. SWOT Analysis
Find out the strengths and weaknesses of your current website so you can prioritize implementing or removing certain elements in the redesign process.
The SWOT analysis will also identify competitor threats and new opportunities for your business that were not previously considered.
4. Set your goals
Define the SMART (specific, measurable, achievable, relevant, time-bound) goals you want to achieve by redesigning your website.
However, not all goals directly translate to business success. For example, your website traffic is growing, but are you attracting the right traffic? So beware of personal goal traps!
5. Share a wireframe
Put the ideas you generated into a wireframe and share them with stakeholders for review. Use pen and paper or digital site mapping tools.
It provides a clear overview of the new site structure, design, information architecture, and UX look and feel.
6. Work on quality content
This step is to gather all the necessary content for your new website. You can reuse or update old content and create new content as needed. Make sure your content is optimized for both your target audience and search engines (SEO).
7. Design your website
It’s finally time to implement your ideas and design the website. This is the first impression of your organization for users. So make sure it’s engaging and intuitive with unobtrusive user onboarding. Choose a minimalist design, easy to understand statements and simple workflows.
8. Test and evaluate
It is crucial to always test your design before launching it. It helps to identify errors and check performance, usability, cross-device compatibility and offers optimization possibilities.
Ever-changing customer needs
We hope this article will give you a good start in redesigning the website for develop your SaaS product. However, you should regularly review your website to meet ever-changing customer needs, add the latest trends, or optimize with advanced technologies.
But with the above suggestions in mind, you will always have a successful website, even in today’s competitive web landscape.
Abdout the author: Hardik Shah is a technical consultant at Sim form, a leading web application development company. He leads large-scale mobility programs that cover platforms, solutions, governance, standardization and best practices. Connect with him to discuss best practices of software methodologies @hsshah_.