9 ways to market your freelance services online

As a freelance writer, it can be difficult to present your services to potential clients and fellow freelancers without being intrusive. But you’ll be hard pressed to find new and better clients if you don’t tell others about your skills and expertise.

Therefore, we are discussing the different ways you can present your services online. These will not only help you land more gigs, but also higher paying ones.

1. Start a blog

two computer monitors with a cup

One of the best ways to show off your expertise in any field is to blog about it. This way, you will not only help your audience, but also demonstrate your expertise and skills without being pushy.

Another benefit of starting your blog is that you will start to receive visitors from search engines like Google. By providing them with value and showcasing your services, you can convert these visitors into customers.

Through your blog, you can also build your personal brand and become well known in the industry. If you already have your website, you can simply blog there or opt for other options like WordPress, Blogger, or Medium.

Related: Medium vs WordPress: What’s the Best Platform to Start a Blog?

2. Join online communities

Another way to show off your expertise is to join your industry-related online communities. There you can share useful messages, interact with other members and answer questions.


As you continue to do this you will start to gain more visibility in the community and be seen as an authority. These channels can then lead to direct customers, or you can receive referrals from anyone in the community.

You can find a ton of online forums, captions, Facebook groups, and LinkedIn groups for different industries.

Related: Useful Online Communities For Developers

3. Create useful social media posts


As a freelance writer, you need to have a strong social media presence. Your social profiles should show what you’re doing so people can contact you.

But to get the most out of social media, create useful posts that help people and solve their problems. You can share these posts on your page, personal profile, and social media groups.

LinkedIn, in particular, is a great place to create posts, network, and get clients without asking for work. But you should find out which platform would work best for your industry.

Plus, you can share your recent projects, accomplishments, and blog posts on social media. Over time, you will see an increase in the number of your subscribers, become more visible, and start to attract customers.

4. Make video tutorials

video montage

If you are good at creating videos, you can create video tutorials related to your industry. With the increase in video consumption, this is a great way to demonstrate your expertise.

So you can start a YouTube channel, create tutorials, discuss industry news, and organize live sessions. This not only showcases your expertise, but allows you to build an engaged audience.

This is especially a good strategy for people working in the design industry, as you can create step-by-step video tutorials for using different software or performing different tasks. Likewise, Code With Me programming tutorials and live sessions are very popular on YouTube.

Related: How to Create a Screencast Tutorial for YouTube

5. Publication of case studies

Posting case studies works wonders because they demonstrate your success and the exact methods used.

Especially for anyone in the marketing and writing industry, creating case studies can be a game-changer. A case study builds confidence and is proof of results.

Another aspect is that the case studies are shared and bookmarked more, as they contain the proven strategies and processes that get results. By reading your case studies, your prospects get to know your work style, your processes, your tactics and your ethics.

If you already have a website, you can post your case studies there or share them in different online communities.

6. Build your portfolio

a designer's portfolio site

As a freelance, it is essential to have a well-maintained and up-to-date portfolio. Your portfolio should show your prospects your best work, the variety of projects you have completed, and customer testimonials.

Most importantly, you need to have the proper structure and layout to make sure prospects don’t get lost in the jungle of your projects.

Clearly state your expertise and skills and include all means of contacting you prominently. Besides adding pictures and links, it’s a good idea to concisely explain each project and your contribution to it.

As noted above, you can blog your portfolio website and even post case studies of your successful projects. For anyone working in a creative field like design or writing, having a portfolio is even more crucial and beneficial.

Related: Super Simple Sites To Build Your Online Portfolio

Starting your own blog is without a doubt a great way to show off your expertise. However, it takes months for your blog to take off and start attracting visitors and customers.

So, another way to showcase your services and get visible quickly is to contribute to other popular blogs and websites in your niche. For each industry, you can find hundreds of websites that accept guest posts.

These blogs also give you an author signature and a link to your website / social media account thus improving your credibility. In addition, established sites receive thousands of visitors every month. By writing for them, you can get more exposure and even more clients.

A quick way to find websites that you can contribute to is to do a Google search:

  • “Write for us” + [Your industry]
  • “Contribute” + [Your expertise]

8. Appearance on podcasts and online events

a person recording a podcast

Another way to showcase your services is to appear as a guest / speaker in relevant podcasts and online events. With tons of events online, organizers are always on the lookout for industry experts who can add value to their audience.

Likewise, the audience for podcasts is growing and you can appear as a guest. If you are good at speaking, you can also start your own podcast.

9. Genuinely helping people

Whether you’re part of online forums or social media groups, the best way to show your expertise is to genuinely help people and answer their questions.

Resist the urge to promote your services every time and try to fix the other person’s problem. Over time, as you establish yourself as an expert, you will start to attract customers.

Attract more customers by showcasing your services

As an independent professional, it is important to showcase your skills and services. By doing this, you can not only increase your customer base, but also become an expert in the industry.

The ways mentioned above can help you display your expertise and skills, without being intrusive. While these are great ways to market yourself and market yourself, if you need to get up to speed quickly, you can check out freelance websites.


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About Nereida Nystrom

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