A digital agency doubles its clientele following the acquisition of a business

Manchester-based digital agency MadeByShape has doubled its customer base after acquiring the client business of Leigh-based Forte Trinity for an undisclosed sum.

Forte Trinity is a commercial website design and search engine optimization provider in Greater Manchester and the UK.

The move will see MadeByShape take on 110 additional North West-based clients, bringing an additional £71,000 in profit to the business.

All new clients will benefit from the agency’s decades of experience in branding, web design and development and SEO, he said.

The company will look at how it can help new clients scale their own web presence and digital communications by leveraging MadeByShape’s experience, which could potentially add up to an additional £1m to the bottom line, if every client accepted MadeByShape’s web design services.

Andy Golpys, co-founder and director of MadeByShape, said: “This opportunity will help us immensely to increase our profits without having to invest in additional resources to serve the business.

“We have a huge opportunity to grow these new clients organically by selling our existing services such as brand development, website design and development, and SEO, which is very exciting for the team.”

MadeByShape has seen a 120% increase in new website instructions since the start of 2022, meaning a strong upturn in business in the North West region and beyond.

In the past 12 months, it has also added 150 new customers, which translates to 150% growth. The company also recorded a 36% increase in revenue and a 28% increase in net profit compared to the previous year.

MadeByShape was founded in 2010 by Andy Golpys and Jason Mayo and works in the creative and digital industry, including e-commerce and organic search engine optimization.

The company now has a team of 17, working with companies of all sizes and across the world, from start-ups to global organizations such as the NHS, L’Occitane and 20th Century Fox.

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