Anyword, an artificial intelligence marketing copy generator, won $ 21 million

Anyword, an artificial intelligence platform used to refine marketing copywriting, today announced it has raised $ 21 million in a funding round led by Innovation Endeavors and involving Lead Capital and Gandyr Ventures. Yaniv Makover, CEO of Anyword, said the company has raised total funding of $ 30 million, which will be used to support recruiting, develop Anyword’s technology, and help clients access the platform.

Anyword’s growth comes at a time when marketers are increasingly embracing AI-powered authoring tools. A survey by Phrasee, Anyword’s competitor, showed that 63% of marketers surveyed would consider investing in AI to generate and optimize copy of AD. Statista reports that 87% of CURRENT AI users are already using (or planning to use) AI for sales forecasting and improving email marketing. Sixty-one percent of marketers say AI is the most important aspect of their big data strategy.
“Originally founded as Keywee, publishers like the New York Times, NBC and CNN use the platform to analyze every article they write and find audiences based on the keywords of those articles.” Makover told VentureBeat via email. “The writing process has remained pretty much the same over the past hundred years. Computers and word processing have helped, but they haven’t significantly changed the way we convey information or story. , especially to specific audiences and targets in mind. In marketing and sales, we write for someone, usually with measurable goals. We look to the integration of data on words, concepts and styles best suited to specific audiences and industries.
Anyword claims to have formed a copy generation model based on test / B information from 2 billion data points from various industries, channels and marketing targets. With it, Anyword customers can create copies – including headers, captions, email subject lines, text messages, descriptions, and headers – while learning how different demographics react to changes in the same copy. Platform tools can connect to ad accounts, combine keywords with promotions (eg, “new to” and “free shipping”), and tailor copied content to a specific length. Additionally, they can optimize on-premises replication to display specific information to specific audiences.
“Train our AI copywriting tools to write copywriting with your brand voice, similar to your competition or similar to your best live ads,” Anyword explains on its website.
With Anyword, a marketer inserts a URL, summary, or product description to make a copy. After selecting a format and tone, Anyword creates copies of multiple versions and scores and sorts them according to the expected quality. Based on this, Anyword can be rewritten to show comparisons between changes and constantly improve existing announcements.

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