NEW YORK, Aug. 30, 2022 (GLOBE NEWSWIRE) — Anyword, the data-driven AI copywriting platform, has announced its new and improved Targeted Website Messaging feature, which analyzes assets on the website landing page. a user to optimize copy, generate new copy and maximize conversions.
Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generation tool. The platform draws on multiple databases and analytics from $250 million of actual ad spots to generate text guaranteed to resonate with both specific use cases and audiences.
Anyword’s website-targeted messaging optimizes a website’s landing page to increase conversions and sales. It takes existing company website assets and applies Anyword data to generate compelling copy for use on the landing page. Users can preview and edit the copy and see Anyword’s predictive performance score to select the best options.
From here, the user can select preferred versions of the copy, set how often each will appear on the campaign website, and define what action constitutes a conversion, such as clicking a destination URL or a “ call to action”, and set out on the website. If an ad has many variations of copy based on search keywords, but they all lead to a single landing page, WTM creates consistency to show the audience copy that matches what they saw in the ad.
Once the campaign is active, Anyword also generates analytics on how each variation affects conversion rates, providing valuable real-time insights for the marketer.
“Anyword understands how difficult it can be to attract potential customers to your site and get them interested enough to stick around,” said Yaniv Makover, co-founder and CEO of Anyword.
“Our improved targeted website messaging helps develop variations of the best possible copy, shows those variations to your website visitors, learns what works best, and continually improves that copy to turn visitors into customers.” Website-targeted messaging is available for Anyword Convert customers.
To learn more about how Anyword brings powerful, engaging, and personalized copy to life, visit anyword.com.
Anyword, formerly known as Keywee, uses AI and natural language processing to develop effective, performance-driven marketing language for marketers to communicate with consumers using text that delivers the best results. and meets conversion goals. Anyword’s AI-generated text is paired with an intuitive scoring system that ranks text, predicts results so marketers can measure performance before launching a campaign and avoid costly A/B testing and time-consuming.
With predictive performance, marketers know in advance how text is performing with each audience. Based in New York, Anyword was founded in 2013 and in its most recent Series B funding round secured $21 million led by Innovation Endeavors. To learn more about Anyword, visit anyword.com.
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