B2B web design and marketing agency Bop Design announces the recent release of a B2B website checklist to help businesses maximize conversion rate optimization (CRO). The CRO Checklist was designed by a B2B website design expert and co-founder of Bop Design, Kara jensen, earlier this year.
According to Jensen’s CRO Checklist for B2B Websites, eight essentials can boost conversion rate optimization on a website. These include, but are not limited to, clear calls to action, CTAs for various steps buyers take when considering new products or services, thoughtful navigation, and a content resource section. . The full checklist can be found on the B2B web design agency’s blog.
“We have seen a huge spike in interest in CROs on B2B websites over the past year, even before the pandemic,” said Kara jensen, creative director and co-founder of Bop Design. “It makes sense too. Getting leads to your website is only half the battle, the other half helps them get to the initial contact stage. Basically, CRO really aims to make the contact path as easy as possible for any website visitor. “
In addition to presenting the essentials for maximizing website conversions, the checklist states that CRO is an ongoing strategy, not a one-off activity. B2B marketers can read the full checklist to learn more about CRO techniques to apply to existing B2B website designs.
“We have a long-standing belief in inbound marketing and CRO is a component of inbound,” said Jeremy Durant, sales director and co-founder of the B2B website design and marketing agency. “You spend all that time focusing on getting your prospects to your website, but what happens once they’re on your website? And after? CRO is a crucial part of not only getting more leads, but also setting the stage for prospects to understand that you are there to help them get what they need to be successful. “
About Bop Design: Bop Design is a global B2B marketing and web design agency, founded and based in San Diego, California. Bop Design is a boutique agency working exclusively on B2B web design, marketing and content marketing projects.
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