Early test results show a 41% increase in viewability, a 33% increase in impressions, a 25% increase in RPM, and a 20% decrease in CLS scores
NEW YORK – June 7, 2022 – (Newswire.com)
Browsi LTD, a leading SaaS company in AI technology, has announced a collaboration with Magnite, the world’s largest independent omnichannel advertising platform (NASDAQ: MGNI.).
Browsi will be the first tier to launch in the Magnite Demand Manager control center. Control Center is Demand Manager’s hub for Prebid modules, making it easier for publishers to add and test third-party vendors to increase revenue. This will allow publishers using the Demand Manager Control Center to leverage Browsi’s Lite solution to manage a personalized AI-powered advertising experience in one place, helping to increase revenue and improve user experience.
“Together with Magnite, we are enabling a reality where publishers are in control: making the decisions, defining 100% of their ad layouts, customizing ads per individual user and all through an intuitive dashboard. the deal and we are thrilled to partner with such a Tier 1 platform,” said Sarah Ruxin, SVP Revenue & Operations, North America, Browsi.
Without additional development work, additional contracts or billing agreements, publishers will have access to AI-powered features to find the best placements for their ads, optimize ad layouts to fit perfectly to each individual user and achieve immediate results.
Browsi Lite offers features such as highly viewable incremental ads, UX-driven In-View ad refresh, real-time viewability prediction and more to provide Magnite’s Demand Manager customers with additional tools to maximize revenue and UX.
Publishers are already seeing positive results in beta testing, including a 41% increase in viewability, a 33% increase in impressions, a 25% increase in RPM, and a 20% decrease in CLS scores.
“We are committed to helping our customers succeed. Our collaboration with Browsi gives them innovative capabilities to address many of their priorities, including increasing RPMs and visibility, improving Core Web Vitals scores, optimizing user experience, and more. We look forward to seeing this collaboration have real impact,” said Ashley Wheeler, SVP, DV+ Publisher Revenue, Magnite.
Browsi is a leading AI-driven SaaS company that empowers publishers and content creators to take control of their digital real estate. Browsi’s AI platform seamlessly analyzes real-time behavioral data to create personalized ad placements, increase revenue and improve user experience. Browsi is trusted by high-end publishers like CNN, TMZ, Kobe Shimbun, Reworld Media, etc.
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access high-quality, brand-safe ad inventory and execute billions of ad transactions every month. Anchored in bustling New York City, sunny Los Angeles, Denver, one mile above sea level, historic London, and beneath Sydney, Magnite has offices in North America, EMEA, LATAM, and APAC .
Last name – Liora Babo, Marketing Manager
Call – +972 547 304 757
E-mail – [email protected]
Website – browsi.com
press release department
Browsi will launch into Magnite’s Demand Manager control center