Website Copywriting – Insite Website Design Mon, 20 Jun 2022 23:57:26 +0000 en-US hourly 1 Website Copywriting – Insite Website Design 32 32 Content Creator and Marketing Manager Mon, 20 Jun 2022 23:57:26 +0000

The Ezra Group is recruiting!

We are looking for an enthusiastic, organized and organized individual to become our in-house content creator and marketing manager

The role is 2-3 days per week and will be an on-site role in Elsternwick

About Us

We are a family business that runs 4 businesses under the corporate umbrella. Joining this team means you are not an employee, you are part of our company and part of our family.

The role involves

We are looking for a dynamic, enthusiastic and passionate individual to join the Ezra Group – comprised of a tile company, interior design studio and homeware line – AHW Georgia Ezra

This job requires someone who loves

  • Manage and strategize campaigns across multiple platforms, such as social media (Instagram, Tiktok, Pinterest, and Google)
  • Create content, beautiful images, photos, videos and reels… for website and video
  • Likes to tell stories through pictures and writing…
  • Don’t be afraid to put on a garment or lounge piece for a reel or an Insta story.
  • Loves styling and photography.
  • This is a part-time rotation 2-3 days per week.


  • Full social media and marketing management across all social media accounts
  • Copywriting and content writing skills for Instagram posts, EDMs, campaigns and more.
  • Instagram management and starting/configuring a new Tiktok account and familiarity with Facebook advertising as well as SEO to work with our SEO team
  • Graphic design for EDM newsletters and whatever is needed.
  • Good knowledge of e-commerce and online retail with the ability to strategize and suggest campaign timeline content throughout the year
  • Excellent understanding of how to create basic movies using IMovie, canva, etc. for Instagram posts and blogs, as well as creating custom GIFs
  • Initiative and enthusiasm in taking photos on iPhone and photos with our company camera as well as editing photos as needed
  • Intelligent and hardworking with great initiative, so if you haven’t done something before, you’ll study what and how to do it
  • Have experience with Klaviyo, Instagram and Shopify and if not, very intrigued and excited to learn
  • Storyteller and writing enthusiast.
  • Confident to create flat lays and put together mood boards for photoshoots, while being creative with our branding and online look
  • Confident in creating beautiful style images for website and social media.
  • Strong organizational skills, with the ability to multi-task, manage time effectively and prioritize a varied workload
  • All in all, someone with incredible initiative, passion, getting the job done and enthusiastic about designing and selling

We are happy to hear from you!

Contact Details;

If you think you are well suited for this role, please email with a resume, cover letter, and examples of past social media work.

7 Money-Making Side Business Ideas for African Writers Sun, 19 Jun 2022 11:00:03 +0000

According to Smart Blogger, freelancing is one of the easiest ways to make money online as a writer. With multiple platforms offering employment opportunities, Africans can earn a decent income offering freelance writing services.

Skilled African writers can earn money through freelance by registering on platforms and bidding for jobs on marketplaces. So whether you are in Nigeria, Cameroon, South Africa, Ghana or Kenya, starting a career as a freelance writer is lucrative. Also, platforms like Upwork, Fiverr, Freelancer, Indeed, and ProBlogger are a few platforms that African writers can offer freelance services.

According to The Balance Small Business, self-publishing is ideal for authors to take control and publish their work without gatekeepers. It’s one of the most lucrative ways to make money in the writing industry. If you can write and self-publish books with valuable information for readers, consider a career in self-publishing.

Amazon Kindle Direct Publishing (KDP), Lulu and Kobo are reward platforms for African writers to self-publish and monetize books for stable passive income. Plus, you don’t need to write long, laborious, and time-consuming books to earn a decent income on self-publishing platforms.

According to Udemy, creating online courses is a great way for any writer to earn money without barriers in the industry. Most online courses include presentations and videos that are helpful to readers. African writers with a passion for teaching can earn a decent income and build a career through online courses.

If you have an email list of readers and can start an online course, online courses offer endless opportunities to earn money. Consider creating courses and leveraging video and social media platforms for readers to generate passive income on the African continent.

According to Make a Living Writing, creating a newsletter is a quick and lucrative way to make money in the writing industry. Newsletter writers make money by writing to build an audience of dedicated readers willing to pay for content.

Africans can improve their readership and build loyalty with a newsletter. The idea is to make money from paid subscribers by planning, writing, and marketing your content. Skilled African writers can make money from this idea in the industry without amassing a huge following.

According to The Urban Writers, producing and selling audiobooks is a quick and easy way to earn money and fans as a writer. While authors with popular books in the public domain earn $2,500 to $30,000 a year in passive income, Africans stand to benefit.

African writers with creativity and a savvy understanding of the market can generate passive income with audiobooks. The idea is to get a producer, a microphone, a quiet room and patience. Consider hiring a professional producer who can prepare audio files for services like ACX.

According to Better Marketing Pub, affiliate marketing is a smart way to make money as a writer in the creative industry. Skilled African writers with promotional and marketing skills can earn passive income with this idea without leaving the continent.

If you have a website or readers and can write or review products and services, consider an affiliate marketing career as a writer. You can write about products you’ve used or recommend products to others for a fee. Also, you can sell products with storytelling and adopt different marketing strategies to earn money with affiliate marketing.

According to Make a Living Writing, building an authority or niche website pays off for every writer. Skilled Africans who can write about a profitable niche can generate income with this idea. If you can cater to a specific audience or topic, consider niche or authority websites.

You can start with the business, health, relationships, pets, food, and travel industry and leverage the internet for readers and monetize your content. A niche website covers a specific topic in greater depth, and Africans with the skills can benefit from it.

African writers can earn money by offering freelance services, self-publishing books and creating online courses. You can make money by starting a newsletter, producing and selling audio books, doing affiliate marketing, and building an authority or niche website. African writers can earn a decent income with these proven ideas, but they require research. Now that you know the lucrative ideas for African writers, consider thoroughly researching each point before selection.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

3 Tips to Grow Your Mortgage Broker Business Wed, 15 Jun 2022 22:54:49 +0000

Whenever people want to get a mortgage, they look for professionals who can streamline the process. This is precisely when your mortgage brokerage firm comes to the rescue.

In this article, you’ll find tips on how to grow your business, as well as five big mistakes you could make in the process.

Ways to Grow Your Mortgage Broker Business

As a mortgage brokerage business owner, you may have already thought about your target audience and the demographics of your clients (eg, age, gender, income, education level, etc.). You need to know your audience’s age range, habits, interests, and income to understand how to market your business. Also think about where you want to focus. Is it one or more domains? Choose more than one if you’re sure your business can handle it and you’re licensed to provide services in all of these areas.

Here are three tips you can check out to start growing your mortgage broker business.

1. Set realistic goals

You can have big goals, but remember they need to be realistic. How big can your mortgage brokerage business grow? What budget do you have to invest in this expansion and marketing efforts? Think about these questions and set realistic goals. Believe in your company’s efforts and be confident, but don’t take on too much work that you probably can’t manage to do. With that in mind, you need to have a long-term growth plan. Plan all the steps and activities that can help you reach your goals and grow. Break down your steps into smaller steps that you should take to achieve your goals. Establish key performance indicators (KPIs). Also think about ways to assess your progress. It takes time to grow as a business, but you will have success over time once you stick to realistic goals.

2. Show what your brand is worth

When new clients come in, they want to be sure they’ve chosen the right mortgage broker or brokerage because their success depends on you. You need to calm your clients who are stressed and overwhelmed by the process. Show you certifications and awards and put them in your office. Use your Linkedin page and website to generate mortgage leads and showcase your accomplishments. Collect written recommendations from your clients and former clients to put on your website.

Before choosing a mortgage broker, customers do extensive research, and your reviews, awards, and certifications can help them choose you over your competition. Show your current and previous customers that you care for even more positive reviews. Through it, you can get referrals from them, which, in turn, will bring in new leads. Whenever you help them succeed in financing a home and getting a mortgage, ask them to leave you a review. Appraisals are an essential approach to demonstrating to potential borrowers that you are the best fit for their needs.

Remember: Don’t rely solely on referrals to market your business, as they can bring in a lot of leads, but they are also unpredictable and you might get fewer referrals over time.

3. Market your business

If you want to effectively promote your mortgage broker business, you must first identify the right audience that we have already discussed, such as their interests, habits, age…etc. Consider how your business differs from your competitors? What makes your business unique? Why should they choose you? Get answers to these questions before marketing your business.

Here are some effective marketing tips we’ve compiled just for you to get the most out of your marketing efforts:

Your 5 biggest mistakes

As promised, here is a list of the top five mistakes made by mortgage broker organizations, and maybe you too:

  1. don’t learn — Many mortgage companies do not encourage their employees to read books, learn as much as possible, learn about the best tools and apps to run a successful business, and attend networking events. If you want to have a competitive edge, you need to be aware of current industry trends and embrace new ways to reach your audience. Stay up to date and apply the best business practices in your industry.
  1. Not having a unique selling point (USP) — How can you expect your customers to choose you over the competition? Do you want to get ahead of the competition? Then have a USP. Show your customers that you offer more value than your competition. It should be obvious how they will benefit from working with you to find mortgages. Communicate your USP to users to generate leads and increase conversion rates.
  1. Not maintaining relationships — Many businesses forget to keep in touch with their former customers after the closure. Customer experience should be your ultimate goal. Follow up with them and show that their experience matters to your business. Relationships are the key to getting more referrals and taking your business to the next level. So build relationships with your current and previous customers. Remember that your past clients may want to come back to your business for another mortgage.
  1. Not Leveraging Marketing — If you do not market the business properly, you may fail. You already know the effective marketing tips we provided before. Check them out and take advantage of marketing efforts as they will definitely pay off by driving traffic, increasing brand awareness and increasing conversion rates.
  1. Trying to be the best at everything — Do not try to compete on all aspects at all times, as you may end up copying your competitors and losing the uniqueness of your business. Do some things differently from your competitors, which will bring value to your customers.

Check all these tips and mistakes and grow your business starting today.

Cardano NFT: Earth Natives – The Cryptonomist Sat, 11 Jun 2022 10:32:45 +0000

This week’s guest on the The Cardano NFT column is a project characterized by a NFT collection raising awareness and sharing knowledge on sustainable construction using EARTH as a building material: natives of the earth.

Guest of last week was a project developing a NFT-based RPG with competitive game modes.

This initiative is a benchmark for NFT on Cardano and every week or two we’ll invite someone over to answer a few questions and give us an update directly from the Cardano community.

Considering many of our readers are new to the crypto space, we will have a mix of simple and technical questions.

Cardano NFT Project: Earth Natives

Cardano NFT Earth Natives Project Uses Blockchain to Help Solve Real-World Problems

Hey, glad to have you here. Please introduce your team, where are you from, what is your background?

Hello, thank you very much for inviting us to speak here and share a bit about who we are.

Our team is therefore made up of 6 core members split between Australia and Brazil who have been friends, family or colleagues for a long time.

Thiago and me, Kristyare married and are co-founders of Earth Natives. I have training in communication and lead the front with all community sides of things for the project, including social media and writing. Thiago is our project manager and also CEO of the Ecoterm Modular Institute.

We have our amazing artist, Montanarowhich is a well-known illustrator in Brazil and has been drawing professionally since a young age. Our artistic director, Raphaëlwho works for one of best advertising agencies in São Paulo and has been Thiago’s best friend since childhood. Our developer Keithwhom we met at Perth Cardano Summit and who is also the bet pool operator for POWER bet pool. And finally, Katywhich is a civil engineer and owner of Metta, one of the ecological brick factories belonging to our Institute. Kati is also a team leader for build the sustainable house we donated.

Why did you choose Cardano for your NFT collection? What advantages does this blockchain bring?

We were looking for sustainable blockchains and narrowed it down to Algorand and gimbalbut ultimately chose Cardano because of its robust technology and dedicated culture to make a positive change in the world. We have always been supporters of Cardano and want play a part in his mission to make the world a better place.

In terms of benefits, blockchain offers us a way to operate internationally with transparency and resilience.

Tell us about the Earth Natives project. How did it start, what have you achieved and where are you going?

Behind the scenes of Earth Natives is the Modular Ecoterm Institutean institution dedicated to teaching others how to build with the earth and raise awareness for a more sustainable future. In order to help scale and start operating internationally, we started looking for technology that we could use to help showcase the interlocking compressed earth bricks this is where Cardano came in and the idea of ​​Earth Natives was born.

Earth Natives is an NFT project that has used funds from our sales to build a sustainable home. We have next donated this house to a needy family in Brazil and filmed the entire trip to share with the community.

The lore behind NFTs is based on climate change and how, with rising temperatures, humans were forced into hiding and transformed into an animal that uses the earth for shelter. This is where we get the three main characters from our collection of 3333 NFTs. The most important aspect of NFT’s artwork is the mineral each wears on their chest. It is through the minerals that we wanted to teach the complexity of the earth which is seen in the metadata. Each collection also comes with its own ayahuasca ceremonial music like a rreminding everyone to take the time of day to focus on yourself, breathe and be in harmony with the earth.

natives of the earthThree Pieces from the Earth Natives Collection – Armadalus NFT

Since 3 weeks, we officially handed over the keys to the completed house and since then I have worked on:

  • Our mission-driven participation pool, TERRAwhich recently hit its first block;
  • EMP Governance tokens;
  • Our illustrated story with audio narration;
  • We also have plans for create a 3D Earth Building museum to show the different types of techniques that use earth as a building material in a virtual experience

In the long term, we hope to be able to teach small communities around the world how to produce the bricks themselves so that they can then provide jobs and housing for their inhabitants as well as help us make the future more sustainable.

Can you explain to us the process of building one of your ecological houses? From the materials used to the advantages of interlocking bricks.

When it comes to building one of our eco-friendly homes, the only process that differs from a standard build is how we build the walls and install the utilities. In terms of materials, we use the interlocking in compressed earth and modular bricks, glue and steel rods.

Soil-cement bricks (compressed earth interlocking bricks) represent an alternative that is perfectly in line with the guidelines of sustainable development. They require low power consumption in the extraction of raw materials, they do not generate any type of pollution or waste in their production process, and they dispenses with the need to burn which generates great energy savings and also minimizes deforestation because 6 to 9 trees per thousand bricks are preserved.

The bricks themselves provide superior quality and comfort to the home because they are much stronger than your average brick and thanks to their holes which form thermoacoustic chambers, they are able to control the temperature inside the building and also help insulate noise.

natives of the earthThe Ecoterm Modular Institute is dedicated to creating innovative and sustainable constructions

Moreover, in carrying out the work, the need to cut walls for electrical and hydraulic passages is eliminatedwhich generates a substantial reduction in the volume of debris generated and still reduces the consumption of compacting and leveling mortars.

In a more simplistic explanation, compressed earth interlocking bricks are eco-friendly, energy-saving, waste-reducing, super-efficient to build with and reduce construction time by up to 30%, require less material and labor, reducing overall cost of construction, and provide best comfort and style to your home.

Impressive. Closing remarks? Where can people follow you?

Earth Natives is just one of the projects of Modular Ecoterm Institute and we still have so much to do and accomplish in the future. For anyone interested in learn more about us or have questions please go to our website and EcoTerm. You can also find us on Twitter which has the link to our Discord.

Many thanks to Patryk and the Cardano NFT column for giving us a slot to talk about our project and for all the amazing content you share with all of us.

Disclaimer: The opinions and views of interviewees are their own and do not necessarily reflect those of the Cardano Foundation or IOG. In addition, this content is for educational purposes, it does not constitute financial advice.

Disclaimer: Cardano Feed is a decentralized news aggregator that allows journalists, influencers, editors, publishers, websites and community members to share news about the Cardano ecosystem. User should always do their own research and none of these articles is financial advice. The content is for informational purposes only and does not necessarily reflect our opinion.

]]> Five Productive Skills Students Can Learn During the ASUU Strike Wed, 08 Jun 2022 21:44:40 +0000

It is no longer news that the Academic Staff Union of Universities (ASUU) has advised students to learn a skill and find something to do during this long break. There are skills to learn during ASUU Strike and quality time to learn them. ASUU knows this and has pointed it out one way or another.

For some students, this is unsolicited advice, because even at school they already had things to do. Things like learning a skill, working remotely, doing business, building a brand, interning with organizations, working on big projects, etc.

However, while it is true that people already have something to do, there are still some who have nothing to do, some who do not know what to do and others who have decided to complain and not do nothing.

Since February 14, when the students were forced out of school, no one knows what ASUU has in mind for the students or what plans they have for them. Either you are in the category of those who do nothing, or you are in the category of those who already have something to do, but want to do more, there are skills you can learn. Skills that will earn you money and good experience for the future.

5 productive skills you can learn and their benefits

Below are five skills you can learn during the ASUU strike and the basic information you need to know about them. Of course, there are more than five skills you can learn, but we’ll limit them to five in this article.

  • Product management
  • Content creation
  • Writing
  • Graphic design
  • UI/UX design

Product management

According to, product management is about making sure we’re building the right product for the market.It’s having an idea for a product and working on it until it’s developed and sent to market.

It is the process involved in defining a product and managing the product. Product management will help you understand what is important and what is not when it comes to the product.

Benefit from:

  • You can manage the products the marketplace has access to.
  • You are able to solve people’s problems by proposing valid solutions to the problems of consumers of a particular product
  • You win by solving problems. People prefer to give their money to people who have concrete solutions to offer.
  • Project management helps reduce the risk of a product failing. So there is the tendency to record hits at once.


Content creation.

Simply put, it is a skill of identifying the content you want to create, the purpose of the content, and the medium through which you want to publish it. This can be through podcasts, YouTube videos, blogs, skits, etc. A content creator is someone involved in the content creation process. He or she conceives an idea, creates content revolving around the idea, distributes the idea and if that is what the audience wants, it would connect the creators brand to their target audience or market.

What is the goal of a content creator? The aim is to create interesting content and the target audience can engage, create content that would drive traffic and stir up social media and other available media.


  • Content creation is cheap. Most authoring tools are free and easily accessible.
  • Every industry can use content creation. It’s not unique to any industry.
  • Building trust and building rapport with your audience is easy as long as your content is relevant and you are honest.
  • It gives visibility to your website and boosts your SEO.
  • You can create content in batches and it will still be relevant every time you post it.
  • This helps ensure stable mental health when deciding when to work and when not to work.
  • You can make money from endorsements and collaboration with other brands. For example, YouTube gives money to the channel owner when people watch ads on videos.
  • Helps you build strong social capital.


According to Dan Lok, The King of High Ticket Closing, Copywriting is “Closing in Print”. It is the ability to persuade, to influence, to engage. He said it was about writing, not closing. Why? If it was about writing, all teachers, English teachers, and professors would be successful writers.

However, it is often confused with the word “Copyright”. But they are not the same. A copyright is a type of intellectual property that, for a given period, gives its owner the exclusive right to copy and distribute a creative work.

Copywriting is a form of writing that informs, encourages and persuades people to act. It could be buying a product, joining a masterclass, using a call to action at the end of writing. The call to action can be a link, phone number, email address or anything else that prompts you to act immediately; and not at a later date.


  • Connects you with potential customers on different platforms. It means more jobs, more money.
  • It’s a time saver as long as you follow the regular procedure.
  • It’s a valuable skill. You provide value and you get paid for value.
  • Opens you up to other opportunities like marketing, designer, content creator, etc.
  • You don’t need to have a certificate to learn the trade.

Graphic design

It involves creating designs or visual content to communicate ideas to an audience in an effort to meet their needs. Designs can be created using computer software such as laptops, MacBooks and Android phones. Graphic designers create logos, posters, models, flyers. They help you with branding and other design-related things.


  • You don’t need too much to start only basic devices. A phone and a laptop and of course, data.
  • There are free tools you can use to create beautiful, sellable designs.
  • You help give a brand a good and salable identity.
  • It helps to bring out and make full use of your creative side.
  • You can earn more through referrals. People see your good work and want to use your services.
  • Interacting with cool colors could be therapeutic for you.

UI/UX design

UI stands for User Interface and UX stands for User Experience. UI design involves people interacting with a product because of its aesthetic elements such as buttons, menu bars, color, icons; while UX design refers to the experience of the user when interacting with a product. It involves how the user feels, their motivation, their environment and what they want when interacting with a product. A UX designer does research in order to understand human behavior and find ways to improve the user’s experience of the product.

Benefits of UX designs

  • UX designs have what it takes to provide customers with a positive experience that would keep them on your website. This way, they could become potential customers. And that would mean good income.
  • Good for your mental health as you understand the best way to communicate with customers without getting lost in the insensitive.
  • You could help make life easier for users of your product.

Benefits of UI Designs

  • When you come up with good designs that make your customers feel good and comfortable, they will stay loyal to you, which would mean customer loyalty.
  • It could be a nice financial boost for you if your customers refer more people to your brand.
  • Your customers tend to stay loyal to your brand if you offer them the best.
  • There is a mental satisfaction that comes with having to satisfy customers and earn revenue from them.

A bonus point

Pastry shop.

Cooking is one of the many skills to be learned during the ASUU strike. It requires a step-by-step process of mixing ingredients in the right proportion to get what you desire – cake, cookies, etc. You don’t just mix things up anyway without following the right procedures and expecting to get a result. In baking, you have to pay attention to detail. You have to decide which flavors will go with which recipes, you learn what happens when you improvise ingredients, or what happens when you create your own recipes or recipes your customers want.

Baking is not a guessing game. It’s a skill that helps you develop how to make decisions effectively.


  • This helps you save money because you bake more to eat instead of eating out. Although it doesn’t happen to everyone, at least not every time.
  • It is a source of income. Cakes, cookies and other baked foods make people happy; especially the cakes. You could help put a smile on people’s faces while you win.
  • It helps you showcase your creativity. It also brings out your creative side that you probably didn’t know existed.
  • Cakes and other baked goods are always in demand. People celebrate birthdays, people eat cookies, biscuits, etc.

Learning these skills is not difficult. However, they require your time and attention, and sometimes your money – You will buy the data correctly. Exactly.

You can use free sources like blogs, YouTube, free resources on platforms like Coursera, Udemy and others. These resources can help you with at least 80% of the reasons you need to cover.

These are skills you can learn during the ASUU Strike. You have the choice to complain about the strike and do nothing, or focus on what you can do to make things work in this situation and come out of it a better person. The ball is in your court.

What skills are you going to start learning if you haven’t started? If you are already doing something, what skills are you currently learning?

UKC News – JOBS: Marketing Manager: Flashpoint Group Tue, 07 Jun 2022 06:51:50 +0000

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As climbers we strive to make UKClimbing the type of website we would love to visit, with the latest news, diverse and interesting articles, full reviews of the equipment, jaw-dropping photography and an extensive and useful logbook system. As a result, an amazing community has formed around the site – we provided the framework, but it’s you who make the site what it is today. If you enjoy the content we offer, you can help us by becoming an official UKC supporter. This can be a one-time annual payment or a more substantial payment paid monthly or annually, which includes full access to Rockfax Digital and discounts on Rockfax print publications.

If you enjoy UKClimbing, help us out by becoming a UKC supporter.

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Product News at UKC features articles on climbing, walking and mountaineering gear that will be of interest to our readers. Feel free to comment on the post and the products on the associated discussion thread.

8 tech tips for skilled Africans Sun, 05 Jun 2022 11:57:46 +0000

According to Skill Crush, web development is profitable and a long-lasting entry point into technology. It’s a quick way to make money in the tech industry with creative projects outside normal working hours. While many businesses require the services of a developer, creative Africans with website development skills can generate passive income-generating websites.

So whether you are in Nigeria, Cameroon, South Africa, Ghana or Kenya, consider lucrative web development as a secondary hustle. Moreover, you can generate income by offering freelance web development services on Upwork, Fiverr, Freelancer, Indeed, etc.

According to Web Designer Depot, a career in web design is lucrative and a great asset for any skilled professional. With many companies hiring website developers, skilled Africans can earn a decent income designing websites. If you can create a sensible website layout and are proficient with image editing and mockup tools, this side hustle idea is for you.

Skilled African professionals can combine development and design skills to earn extra money in the tech industry. Also, you can make money by offering freelance services and selling web design courses online.

According to SEO North, search engine optimization consulting is lucrative, especially with the internet’s crucial role in all facets of life. Search engine optimization is a technological specialty that qualified Africans can learn and earn money as consultants.

The idea is to research keywords, analyze website traffic and trends, and improve websites with available information. If you can improve website rankings with search engines like Google and Yahoo, this side hustle idea is for you. Additionally, proficiency in Google Analytics, Webtrends, and NetInsight streamlines the process, making it ideal for Africans.

According to Smart Blogger, Copywriting brings petro-money because it is an ideal way to earn money by selling products and services to potential customers. Copywriters make a good living in the writing industry as their role is to facilitate sales and revenue in a business venture.

If you can research keywords and write and proofread engaging copy for advertising purposes, consider copywriting a passive income idea. You can earn money by producing consistent and engaging copy for different advertising channels. Also, collaborating with companies and offering freelance services is a quick way to generate income through writing.

According to The Balance Small Business, managing social media is lucrative, but profits depend on demographics and platform size. Social media management is a million dollar industry with endless lucrative opportunities, and Africans can benefit from it.

This parallel hustle idea is for Africans who can oversee a company’s public interactions and implement social strategies for business growth. Skilled Africans can earn a decent living by planning digital campaigns for the online community and identifying customer interaction trends. Moreover, you can earn money by analyzing engagement data without national barriers.

According to TechRepublic, starting a career in tech support is lucrative and satisfying, with endless earning opportunities. Skilled Africans can generate passive income by analyzing and solving technical problems. This bustle idea is for you if you can identify hardware and software solutions and diagnose and resolve technical issues.

You can earn money on your extra time by troubleshooting network issues, installing and configuring hardware and software, and engaging customers to find a solution to problems. Also, a career in technical support is available to anyone, regardless of their level of experience.

According to Indeed, a career in video editing pays off with innovative concepts and opportunities always on the horizon. Video editing is a lucrative technology business for passionate, detail-oriented professionals. If you can stitch together raw footage and transfer or download files to a computer, consider a career in video editing.

Skilled Africans can make a passive income with video editing by following a plan or script and introducing sound and graphics to enhance the images. Moreover, you can earn a decent income as a freelance video editor.

According to Careerist, quality assurance testing is one of the happiest and highest paying jobs in the tech industry. Skilled Africans can earn a decent side income by running a series of automated tests to inspect code and software for errors.

QA testing is a lucrative idea if you have coding experience and can run test cases under various circumstances. Africans can earn money by detecting and correcting errors, developing test procedures and developing a script.

Skilled Africans can make money in the tech industry through web development, web design, and search engine optimization consulting. Also, you can make money with copywriting, social media management, technical support, QA testing, and video editing skills.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

6 home business ideas to earn extra income Fri, 03 Jun 2022 18:15:00 +0000

When someone talks about starting a new business, the first thing that comes to mind is the investment you will need to make, not to mention the effort and energy that will go into it.

However, in this article, we will discuss some interesting home business ideas in various fields. Additionally, most of them will need investments as small as a computer system and an internet connection to start working from home. Depending on your interest, you can choose the one you like the most.

1. Website design

Website design is a great home-based business that anyone with a basic understanding of website design and websites can start. However, even if you don’t have these skills, there are plenty of free courses and videos available on YouTube, so you can start learning these skills.

Plus, if you decide to become a WordPress or Wix web designer, you don’t even have to learn to code. This skill is only essential if you want to create custom websites for your clients.

As a Web Designer, your primary task will be to develop new websites, modify existing ones to suit your clients’ needs, or provide ongoing support to your clients with their websites as they become available. they develop their activities. Also, getting started is quite simple, all you need is a computer system and an internet connection.

After the pandemic, most businesses have gone online and almost all of them need a website. Therefore, you can start by offering cheaper rates to small businesses and build your portfolio. As you gain experience and develop your skills, you can charge professional rates.


2. Affiliate Marketing

Another minimum investment home business model is affiliate marketing. Your job here is to market other people’s products, and if people buy them from your link, you get a commission. It’s a great option if you don’t want to worry about keeping product inventory in your home, renting space for it, and dropshipping.

However, to build a profitable business in this field, you will need to select a niche, build an audience, gain their trust, and suggest the right products to buy. You can create a website and write product summaries, buying guides, and product reviews and help people make an informed decision about which product is right for them. In the meantime, you can suggest that they make the purchase using your link, as you will earn a commission from it.

If you already have an audience, say on your social media accounts, you can join some affiliate programs to earn money on Instagram. You can scale it from there, by creating a website and digging deeper into it. Plus, you don’t have to stick to just one niche. You can also create multiple websites that offer different types of products.

3. Virtual Dance Instructor

Becoming a virtual dance teacher is a great home business idea. One of its advantages is that you won’t need to invest in a large studio, which can cover the gathering of your students. In addition to running regular classes, you can create one-time lessons or classes for your students and sell them on your website. This will add to your passive income.

The only tools you will need to start this home business are a good camera, webcam, computer system, internet access and video editing software. Later, you can get other essentials like a uniform splash screen to build brand as you go and present yourself as a professional to your customers.

Plus, when creating the courses or one-time lessons, instead of investing in high-end cameras, you can rent them for a fraction of their original price and return them when your job is done. Another benefit of this business is that since everything is virtual and location is not an issue, you can expand your business globally and scale as you go.

However, you will have to learn and spend time and money on marketing to do this. But again, you don’t need to make major investments in the beginning because you can start with a free social media account.

4. Personal trainer

According to a report, the global virtual fitness market is expected to grow by 33% from 2020 to 2027, with a value of nearly $60 million. So this is another great option for a home business. Similar to becoming a line dance coach, you can also reach a wider audience this way.

Plus, with the popularity of social media these days, getting started with marketing can be as simple as creating a new Instagram account and starting to build an audience. You can attract anyone who is looking for a personal trainer but lives in remote areas or has busy schedules.

Gradually, when this business starts to take off, you will be able to hire more fitness trainers to handle multiple clients and invest in better equipment.

5. Freelance Writer

Freelance writing is another great option for a home business. In this case, you will have to write articles, blogs, e-books or more for your clients. You don’t have to be a great writer for this. Instead, you just need a basic understanding of the English language, grammar, and the niche you want to write in.

Once this is decided, you can build your portfolio by posting articles on free platforms like Medium or LinkedIn and start attracting clients. Some great ways to get paid freelance work are to apply on job boards, contact recruiters on LinkedIn, network, or simply ask your friends, family members, or local businesses in your city for help. they need content for their online business.

In addition to this, there are a number of blogs and courses available on freelancing that you can use to learn more about it. They’ll teach you the basics of freelancing, how to get your first paid client, and scale your business as you go. The only tools you need to get started are a computer system, internet access and a quiet space to work.

6. Freelance Writer

This form of business is similar to freelance writing. However, in this case, you will have to write the ad copy, landing page copy, email newsletters or social media posts, and your main goal will be to get more sales for your customers.

As a freelance writer, you may charge more than you’ll charge as a freelance writer, but with that comes a great responsibility: you’ll need to deliver results for your clients. Therefore, it is a good idea to first invest in a good copywriting course or find a mentor before you start offering these services.

At first, you might consider writing for low-paying clients and ask them to share the results they get from your writing, which you can show to potential new clients to charge top prices.

Low Investment Home Businesses

All of the options we’ve discussed are easy to get started and require minimal investment compared to most other businesses. However, if you want to succeed in any of them, you will have to work harder.

Also, sometimes staying home can be distracting and keep you from focusing on work. Therefore, consider getting a separate space and planning a specific time when you will be working on your business to separate work from your usual life.

4 SEO copywriting tips for cleaner, more effective copy Wed, 01 Jun 2022 12:45:06 +0000

I can’t remember the last time a website I worked on was delayed for technical reasons.

It is never the coding that causes delays.

It’s always the copy.

Everyone thinks they can write copy until they show up with a blank page.

The people in your organization may be subject matter experts, but that doesn’t mean they can meet a writing deadline.

Writing is difficult.

Writing SEO-friendly copy can be daunting.

But even novice SEO writers can make a huge difference by doing a few simple things.

1. Target 2-3 keywords or keyword phrases

Many new SEO writers make the mistake of targeting too many keywords or keyword phrases on a page.

In my experience, if you try to target more than two or three keyword phrases on a single page, your copy will seem scattered.

Targeted copy is usually the best sales copy.

And even in long-form articles, targeting too many keywords — especially unrelated keywords — results in copy that doesn’t hook the reader.

Copy that is not targeted does not move the reader to the desired action – in other words, conversion.

I recently participated in a conversation on Twitter where participants lambasted a speaker for saying that a blog post should be 2,500 words.

The speaker may be right.

The speaker can be wrong.

There is no number of “magic words” a message should be.

Your content should be as long as it takes to adequately answer your site visitors’ questions.

If you can answer the question in 50 words, you may only need 50 words on this page.

As long as site visitors and search engine crawlers can determine the context of the page, you should be golden.

No need to count your words.

Your visitors don’t care how long your blog post is.

And contrary to some speaker opinions, Google doesn’t care how long your message is either.

Writing text that’s too “big for your pants” tends to be blurry.

The long version is ideal for customers looking for information or at the top of the purchase funnel.

But visitors who are ready to buy or become a lead have most likely done their homework.

Rehashing information they already know is more likely to cause them to lose focus, leave, and not become a sale or lead.

But even the most grizzled writing professionals benefit from targeting a few keywords in their writing.

The writing tends to become sharper and more focused.

And he tends to convert better.

2. Split your copy

Large word walls can be intimidating on a web page.

When a visitor encounters a page that is nothing but pixels and copy pixels, it can be off-putting enough to procrastinate, thus causing the visitor to leave the page.

Use graphic elements such as bulleted lists or numbers, quotation marks, many images, etc.

Webmasters can turn intimidating word walls into engaging web pages that actually convert visitors into buyers.

I saw a page go from not converting anyone into anything to selling machines just by making simple adjustments to the page formatting.

One thing that baffles me is the reluctance of B2B marketers to put images of a living, breathing human being on their page.

We know that images of smiling, happy people generally increase conversion rates on B2C pages, but we forget that B2B customers are just B2B consumers at work.

But do I know that an image of a real customer smiling and happy will increase the conversion rate of your blog post?

No I do not have.

In fact, I would like to test several combinations of graphic adjustments on a word wall to see what works.

The other day, fellow agency owners and I were talking about our agency’s unique selling points.

My friend said he thinks his agency may have done more A/B testing than any other agency currently in business today.

In my opinion, this is an incredible selling proposition.

He certainly knows that images of smiling, happy people aren’t just for consumer products anymore.

3. Keep your keywords on a post-it

Everyone knows that when you’re watching your weight, one of the most beneficial things you can do is track your calorie intake.

When writing SEO-focused copy, it’s important to keep track of the words you write.

Specifically, it’s important to understand how often you use your keyphrase throughout your copy.

Just like the total word count, there is no absolute limit to the number of times you can use a keyword in a specific piece of text.

Novice SEO writers tend to stuff the copy with keywords, so it reads like a repetitive catalog entry.

This is not the solution.

The copy must make sense to the end consumer.

The copy needs to appeal to search engine crawlers, so they know what the content is about, but the context doesn’t need to be telegraphed.

You don’t need to hit the search engine over the head with signals that a page is about a certain keyword phrase.

Anecdotally, I tell writers to try to include each targeted phrase in a block of copy at least twice.

But there are many times when it makes sense to use a phrase more than twice.

I would caution just using a keyphrase once.

For phrases that aren’t as competitive, with other signals, you can rank a page with just one keyphrase mention, but more often than not it takes more than one mention.

But that brings the post-it.

When creating SEO copy, I write my keywords on a post-it note that I place next to my keyboard.

As I write the copy, I make check marks for each key phrase as I use it.

But I try not to count keyword phrases when I write the first draft.

I just put a checkmark each time I use the phrase.

Once I finish my first draft, I read it over to make sure it makes sense and count my keyword mentions to make sure I’ve got it all figured out.

If everything isn’t included, or I found the copy isn’t flowing around the targeted keywords, I rearrange and start over.

It can be a frustrating process at first, but eventually you’ll get to where you can just make changes to the draft to upload a final version.

4. Read the copy aloud

When in doubt, read your copy aloud.

If you’re still not sure, read it aloud to someone else.

When you read the copy aloud, you’re not necessarily looking for ways to improve it — it should be good by the time it gets to that point.

Reading the copy aloud helps SEO specialists and webmasters understand if the copy is flowing.

When we try to stick a round peg into a square hole, it doesn’t fit.

The same is true when we try to target a keyword on a page where the context does not match the intent of the targeted phrase.

Reading aloud will almost always reveal if a page is overloaded with keywords.

What we find is that you can actually fit a lot more keywords into the copy than you might think – and the feed still works.

Usually, when reading the copy aloud, we find at least one to two other instances where we could logically use a key phrase in the copy.

In conclusion

There are simple steps any writer can take to make their content more SEO friendly.

And these steps don’t require years of training to perfect.

Always test and realize that if search engines understand the context of the copy and users are persuaded to take some sort of desired action, you’re golden.

More resources:

Featured Image: YoloStock/Shutterstock

Social Media Internship (Paid – Part Time) Mon, 30 May 2022 07:26:08 +0000

About Responsible Coffees (RC):

We are looking for a social media and digital marketing assistant and a full featured content creator to help spread the word about our brilliant little social exercise – responsible cafes.

Responsible Cafes is a growing community organization that connects cafes with conscious consumers, builds community and reduces waste by encouraging cafes to take action and do their best to reduce, reuse and recycle.

Responsible Cafes was founded in 2013 from the idea of ​​giving people a discount if they have BYO cups. The program initially grew organically through word of mouth, until ABC War On Waste aired in 2017 and featured the initiative. Overnight, the website went crazy and we received thousands of emails and messages of support from CEOs to grandparents and school children who wanted to know more about how to minimize their impact.

We are now one of Australia’s most innovative, popular and fastest growing programs actively engaging cafes, councils and the community to improve sustainability. In 2018 we were recognized for our achievements and nominated for an NSW Green Globe. Last year, we launched the world’s first coffee rating system and hosted a hybrid Coffee Summit event to further engage the community on these important environmental issues. In 2022, we were recognized with the WasteSorted Community Award in WA for our team effort in the hospitality industry.

We have now grown to 5000 cafes and continue to look for ways to keep the conversation active and have more impact in the hospitality industry. We have a very active community on FB and Insta and are looking to grow and grow constantly. We are a group of volunteers who really want to see the tide change on single-use plastics. We have a lot of fun doing it and make sure to meet regularly to celebrate our victories! So if you care about the state of the planet and love coffee, this might be the experience you’re looking for…

Compostable Alternatives is the right arm of Responsible Cafes and showcases certified home compostable solutions as the best alternatives to single-use plastic packaging after reusables.

Job Description :

Immediate start

Duration: 6 months minimum (3 days a week)

As a team member, you will be the main point of contact between the RC community and the RC team. You will be responsible for

1. Engage our @responsiblecafes community on Instagram, Facebook and LinkedIn, including:

  • Create connections and relationships with our audience
  • Commenting daily on various articles
  • Share relevant information in stories
  • Know the different content available on our website and send relevant links and information to our community (in DM, or comments)
  • Identify community partners, cafes and relevant people to generate engagement and spark conversations

2. Content creation on @responsiblecafes Instagram, Facebook and LinkedIn

3. Create content and engagement on @compostablealternatives Instagram

4. Assist the Managing Director of Responsible Cafes (based in Adelaide) with various tasks

Software and experience required:

Proficiency in using Canva, Facebook Business Manager, Instagram, Facebook, LinkedIn, Pianoly, IG video/reel editing tools

About you:

  • You are available 3 days a week: Monday is a must and the other 2 days can be flexible
  • You are based in Adelaide
  • You have a passion for social media and experience building and promoting an online community
  • You have a bubbly, enthusiastic and creative personality
  • You like to film, take photos and create short video content (stories, reel)
  • You can create well-designed publications and presentations and have a good eye for design and work in our style guide
  • You are mission driven to lead change and help others do their best
  • You are responsible, organized, punctual and have an eye for detail
  • You can work in a team and remotely. You are flexible and independent
  • You have excellent writing, marketing and communication skills
  • You are motivated to work in a start-up environment where you will learn, have responsibilities and do several things

It’s a great opportunity to be part of a fun team that wants to make a positive change and gain good experience. Past interns have gone on to do amazing things! If you are interested, use this form to apply:! We look forward to hearing from you – send us a video if you feel like it. Our team is based in Adelaide, Melbourne, Perth and Sydney.

Successful applicants will be asked to complete a short assignment. We are happy to sign an internship agreement with your university for credits.

A weekly stipend of $100 will be offered to the right candidate