Website SEO – Insite Website Design Fri, 14 Jan 2022 14:45:05 +0000 en-US hourly 1 Website SEO – Insite Website Design 32 32 What Google’s Improved AutoComplete Box Means for SEO Fri, 14 Jan 2022 14:45:05 +0000

During December, SEO experts began noticing that Google was quietly testing a new feature in its search box.

This is an extended version of the box that we call the Enhanced AutoComplete Box.

In the right column of the box, Google pulls the top three People also ask questions, and people are also looking section featuring many related terms and entities.

Although there is a wealth of information, most media outlets and blogs just rehash what the box is and how they got there.

But it is not the fault of these publishers.

That’s all the smarts there is to it right now, as it’s clearly just a beta test that Google isn’t ready to comment on yet.

At the same time, the information presented by the new auto-complete feature is obvious to industry experts.

Many SEO professionals have probably noticed the new feature and think they know what Google is doing.

Maybe we don’t have the whole story yet, but I have an idea of ​​where Google might take this.

SEO experts can take advantage of enhanced auto-completion to perform keyword and topic searches.

What is Google’s Enhanced AutoComplete feature?

First, let’s cover what the new and improved auto-completion box actually is.

Here is a screenshot of what it looks like:

Screenshot of the search for [digital marketing], Google, January 2022

Google doesn’t give you one for every search. But for a few general topics (check out the other screenshots in this post), all I had to do after clicking Enter was to click once more in the search bar, and the bigger box appeared.

Before we get to what’s in the expanded box, the first thing you’ll notice is that this thing appears above the zero position code snippet and the knowledge panel on the right.

What does this tell us? We can’t be sure yet.

At a glance, the new expanded area appears to be just a new way for the search engine to organize some of the most important search features for your query.

At the bottom of the left column, in their usual place, are the autocomplete suggestions for your term.

In the new column on the right are three People also ask questions, and below are some items in the people are also looking section.

Note that the box does not contain organic search results, and I wouldn’t expect Google to start picking the results to show there.

Well, why would it be? The results are already there for you to see, in Google’s preferred order.

All in all, Enhanced AutoComplete seems like a way to make your search a little easier if you’re looking for any of these three PAA questions, or to purchase this digital marketing book, or to do business with GoDaddy.

If you’re wondering why Google would feature items in its expanded search box that it already offers right on the SERP, just chalk it up to additional user experience optimization.

You know why PAA questions exist. You know why Google Knowledge Panels exist.

What the enhanced autocomplete box does is simply move the most relevant items from that extra content to a more important real estate item so you don’t even have to scroll to find it.

If you want organic SERPs, you can scroll down the page as usual.

So what do I think of the improved auto-complete box?

It contains eye-opening information that you can leverage for your digital marketing efforts.

Using the improved auto-complete box for searching keywords and topics

At this point, anyone can claim to know exactly what Enhanced AutoComplete Box is and how it can be used.

But I believe I can extrapolate what the box is supposed to represent.

If there is already a PAA section on a given SERP, as well as a knowledge panel for the most common topics, Google selects a few things from each section to present to you.

You know that the elements presented to you are the most reliable and relevant on the page.

Like what we are already used to seeing in SEO, digital marketers can take advantage of Google selections to conduct keyword and topic research.

Keyword research

Take a look at this version of the box below, for my search query [pizza].

improved auto-complete box for Screenshot of the search for [pizza], Google, January 2022

You will see the autocompletes, the PAA questions, then the people are also looking.

But now take a look at the regular SERP for [pizza] below.

Regular SERP for Screenshot of the search for [digital marketing], Google, January 2022

The SERP shows me exactly what you would expect for such a query. I have one card from my location, the local package to the left, and the PAAs below.

Now look at the improved auto-complete box. He shows me Domino’s, Papa John’s, Little Caesars and DoorDash.

Do you see these entities anywhere on the actual SERP I showed above?

Because Google presents these results to me, it assumes certain things about my query, namely that I want to eat pizza right now.

If so, those are options I’m trying (like DoorDash) and a handy way to get it as well.

What if I was a new pizza franchise that wanted to compete with Domino’s and Papa John’s? What if I too wanted to enter Google’s enhanced autocomplete box for a [pizza] question in Wilkes-Barre, Pennsylvania?

If I was digital marketing savvy, I would look at these companies’ websites to see what their meta information looked like, what they used for H1s, and how they optimized their pages for SEO and user experience.

I would look at how easy it was to order pizza from their sites or find a location near me.

After reviewing the sites manually, I would then take a look at the sites in a tool like SEMrush to see what was going on behind the scenes.

What are they doing well that my pizza franchise website should do to work well?

Ultimately, I could find that these sites have healthy domain authorities built on backlinks and Core Web Vitals and content.

However, I could also browse the keywords of these sites to see what opportunities there are for my franchise.

In the context of this example, any pizza franchise owner should know that Domino’s, Papa John’s, and Little Caesars are pretty big.

But you never know what your site can do until you look at a competitor’s keyword profile.

There’s a good reason why Google chose to put these three companies in my enhanced autocomplete box over three others.

In classic SEO reverse engineering fashion, we can use Google’s choices to find out what kinds of results the search engine really wants to see.

Topic search

The pizza example above is particularly great for keyword research because Google gave us search competitors that don’t even show up in my organic results.

As I say, it’s obvious.

But what about thematic research?

I don’t think there are any particularly interesting revelations to be made about it.

Google moves the top three PAA questions to the improved autocomplete box for some searches, and with these we can also reverse engineer the SEO of these results (to see what content works for these websites).

So, in general, the SEO community already knows how to take advantage of the PAA.

However, I guess we can see all three “featured” PAA in the box as further confirmation of Google’s confidence in these results.

That is: if for some reason you were not paying attention to the PAA before, you should definitely do it now.

Google tells content marketers everywhere that many people also ask these three questions related to your query, and if they searched for the general query [pizza], they might also want to know if pizza is healthy to eat or who invented pizza first.

Depending on your market niche, these content topics may interest you.

Maybe you run a pizza blog.

Everything is possible.

Takeaway meals

As you may have seen in the SEO media, Google recently beta-tested many other SERP features that take up the width of the page, from featured snippets to card packs.

This tells us that Google is wondering if serving content in this format will be better for the user experience.

Google's improved autocomplete box showing results for "schuylkill county" requestScreenshot of the search for [schuylkill county], Google, January 2022

Users will just have to get used to all the changes that Google implements permanently.

SEO pros, however, should take note of the improved autocomplete box and all the other beta tests they’ve seen lately.

Google is giving us some clues about possible new SERP priorities to come, and it’s up to all of us to rise to the challenge.

More resources:

Featured Image: THEBILLJR/Shutterstock

“Squid Game” Star O Yeong-su Wins Best Supporting Actor at Golden Globes Mon, 10 Jan 2022 22:58:21 +0000

By Yoonjung Seo and Toyin Owoseje, CNN

(CNN) – “Squid game“Star O Yeong-su made history after becoming the first Korean actor to win a Golden Globe.

The 77-year-old South Korean star, who plays Oh II-nam, also known as Player 001, in the hit Netflix series, defeated Billy Crudup (“The Morning Show”), Kieran Culkin (“Succession” ), Mark Duplass (“The Morning Show”) and Brett Goldstein (“Ted Lasso”) to win the award for best supporting actor on television on Sunday.

His victory was announced in a private ceremony broadcast online without famous presenters or speeches. Organizers previously announced that this year’s Golden Globes will be a case reduced following a controversy on a lack of diversity among members of the Hollywood Foreign Press Association and other ethical issues related to financial benefits.

“O Yeong-su wins Best Performance by an Actor in a Supporting Role in a Series, Limited Series or TV Movie! While O Yeong-su is a respected stage actor in his native South Korea, her nod to the Globe is her first-ever major awards nomination, ”the Golden Globes posted on its website.

O’s “Squid Game” teammate Lee Byung-hun congratulated him on Instagram, saying, “Well done!”

Its triumph marks the first time a Korean television drama or actor has been nominated and won a Golden Globe.

“Squid Game” – created by Hwang Dong-hyuk – is a dystopian series in which desperate cash contestants play deadly children’s games to win cash prizes.

In October, Netflix confirmed the show was its “greatest series ever to launch” after its September 17th debut.

Following the drama’s massive success, Hwang and Netflix confirmed that there was discussions about a second season but that one had not yet been confirmed.

O revealed in a South Korean television interview in September that her life has changed significantly since appearing on the show.

“I feel like I’m in the air. So I’m trying to calm myself down now so I can hold myself back,” he said, adding, “When I go to cafes or other places, I get embarrassed. Being a famous actor was tough too. “

™ & © 2022 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

Best Ways to Backup Your Phone Photos Before It’s Too Late Sat, 08 Jan 2022 18:33:16 +0000

Have you ever lost your phone? There’s that sinking feeling when you realize it’s nowhere to be found.

There are better ways to find a lost phone than to have someone call it for you. Tap or click on the methods to find your lost smartphone even if it is turned off.

We store so much valuable information on our phones, from our credit card details and emails to our most personal photos and conversations. Tap or click for five safety steps you can follow to keep everything safe, even if your phone falls into the wrong hands.

It is best to backup your photos so that they are safe and sound no matter what happens to your device. The method is up to you. Don’t wait until it’s too late.

Put them in the cloud

Android and iOS let you back up your photos to the cloud for protection. It’s easy and you don’t need to install any additional software to do it.

On an iPhone:

  • Open Settings on your device and tap your name at the top.
  • Faucet iCloud, then touch Pictures.
  • Light up ICloud Photos to start saving your photos to the cloud.

The process may take some time. When finished, all the photos you take will be automatically saved to the cloud. You can also view them on your desktop by signing in to with your Apple ID.

On Android:

  • Open the Google Photos app and sign in if necessary.
  • At the top right, tap your account photo or initial.
  • To select Photo settings, followed by Save and sync.
  • Switch to backup and sync at.

Once your backup is complete, future photos you take will be saved to the cloud. You can view, edit, and sort them in the Google Photos app and see them from your desktop at

Note: iCloud and Google Photos come with limited free storage. Plus will cost you from 99 cents to $ 1.99 per month.

Good news if you have an Amazon Prime account:

Amazon Photos offers free, unlimited storage of full-resolution photos, as well as 5 GB of video storage for Prime members. Tap or click here for a 30 day free trial if you want to try it out.

FIND THE PLAN: Have you ever wasted time looking for a photo that you to know is hiding in your gallery? Here is a simple trick that works for iPhones and Androids.

Here is a way to not store photos

It is tempting to store your photos on a USB drive. They are small and light, which makes them easy to lose. Also, the cheaper drives usually don’t have encryption or password protection. Think about how it would feel if someone slipped yours.

More expensive records like the USB powered PhotoStick are explicitly marketed for photo backups. For the most part, this is a 128 GB flash drive. It is light in weight, easy to lose, and offers no security.

The big selling point is its onboard software that shows you how to move your photos. But Amazon reviews are mixed. I leave that choice to you.

Then how can are you using all those usb drives you have around? Here are some clever ideas, including creating a Windows recovery drive, scanning for viruses, and using it as a key to unlock your PC.

For a physical backup, opt for a secure external drive

If you want to store your photos physically, a secure external drive is a better choice. These devices tend to have higher storage capacity and faster speeds, and they are harder to lose. They are also cheaper today than they were years ago.

This Seagate external hard drive gives you reliable performance and speed for its size. The hard drive has 2TB of storage, which means you can store up to 500,000 photos.

This LaCie external hard drive Comes with a padded exterior to protect it from drops and bumps. If you’re worried about breaking your hard drive and losing your photos, this rugged 2TB device is a perfect choice.

If you’re looking for something a little more secure, go for an encrypted external drive. This Apricorn hard drive has a 10-digit keypad that protects content from being read. You can only enter if you know the code, which means your files are safe if the hard drive is lost or stolen. How cool is that?

You have no more excuses now that you know how easy it is to delete your photos from your phone. Take the time to protect your memories. Otherwise, you might be out of luck the next time your phone crashes, gets lost, or is stolen.

Woman using smartphone on wooden desk.

Woman using smartphone on wooden desk.

Bonus tip: SEO 101: How To Get More People To Your Website

If you have a website, you want it to appear on the first page of Google for as many different search terms as possible. How can you get there? SEO, or search engine optimization, is the secret sauce that stands between you and ranking high. I chat with SEO expert Steve Wiideman the inner secrets to improving your rankings and making more money online.

Discover my podcast “Kim Komando Explains” on Apple, Google podcasts, Spotify, or your favorite podcast player.

Listen to the podcast here or wherever you get your podcasts. Just search for my last name, “Komando”.

What digital lifestyle questions do you have? Call Kim’s national radio show and tap or click here to find it on your local radio station. You can listen or watch The Kim Komando Show on your phone, tablet, TV or computer. Or tap or click here for Kim’s free podcasts.

Copyright 2022, WestStar Multimedia Entertainment. All rights reserved. By clicking on the purchase links, you are supporting my research. As an Amazon Associate, I earn a small commission on qualifying purchases. I only recommend products that I believe in.

Check out all the latest tech on The Kim Komando Show, the nation’s biggest weekend radio talk show. Kim takes calls and gives advice on today’s digital lifestyle, from smartphones and tablets to online privacy and data hacking. For daily tips, free newsletters and more, visit their website at

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How To Improve Your Elderly Care Website To Get Better Leads Fri, 07 Jan 2022 09:41:31 +0000

Evan Berglund, Senior Partner, Gonzberg Agency

Your website is often one of the first engagements that potential prospects have with your elder care community. As such, it should represent your community accurately and well. This is often easier said than done, and website flaws and design issues are all too common. Whether your website is underperforming or you are preparing to refresh your marketing for 2022, it might be time to re-evaluate and redesign your site.

Why a quality website is important

Evan Berglund, senior partner at Gonzberg Agency in San Francisco, explains that a quality website is an essential investment in your marketing strategy. “A website is really the first impression (other than the ads) of an establishment and should reflect the overall strategy of the operation (eg, inexpensive, exclusive, type of service, etc.),” says Berglund.

It’s also important that your site clearly and honestly describes the style, culture and benefits of your business, says Reno Lovison of Reno Lovison Marketing. “Don’t rely too much on archival footage. Hire a good photographer who can show your installation in its best light. Video testimonials and short snippets from staff members can go a long way in building a personal connection, ”he says.

When it comes to the overall design of your site, sometimes less is more. Gary Morris, CEO of Grafted-In, notes the importance of presenting a quality site in a way that makes it easy for visitors to start engaging with your community. “Don’t try to do too much,” he says. “Just ask people to raise their hands and say I’m interested. “

Website mistakes to avoid

Gary Morris

Gary Morris, CEO, Grafted-In

When designing your site, it’s easy to fall into common design mistakes that can negatively impact the impression your site makes, how visitors can interact with the site, and how well your site looks. site can capture potential leads. Morris suggests focusing more on the content than the overall design. Instead, try to provide information in a readable format that also looks crisp and clear.

Another potential pitfall is your website navigation. According to Lovison, it’s important to focus on how each page on your site can be crawled. “Don’t think that visiting a website is like reading a book, starting at the home page and working your way down to the content page,” he says. “Every page on your website is a potential entry point. He says it’s important to make sure each page has a clear selling proposition and a goal in terms of what you want your visitors to do next. “Guide them through the process with a clear goal of contacting you for more information or to arrange a visit. “

Once you’ve created your site and established that navigation, it’s just as important to maintain your site. Berglund notes that you will need to periodically update the design and information of your site. If you have a blog, make sure you maintain it and post updated blog entries.

Strategies to refresh your website for the new year

Reno Lovison

Reno Lovison, Reno Lovison Marketing

The New Year is a great time to focus on updating and refreshing your website, especially if you are reviewing your marketing materials, revising your marketing messages, and even launching a new marketing campaign. Morris recommends that you first rate your home page. Assuming you have the right marketing to send leads to your website, ask yourself, “Is our home page producing the flow of leads that we want?” If not, figure out what steps you need to take to get more engagement from those prospects.

Lovison suggests evaluating the message your site conveys as a whole. “Ask yourself honestly if your website is telling the story you hope to convey,” he says. “Consider that your visitors aren’t just looking for a facility – they’re looking for a solution to a problem. Show that you understand their problems and that you are the best solution.

Best website practices to follow

When it comes to designing and reworking your website, following site design best practices can increase your site’s performance and success. Lovison explains that with the elderly care industry being very competitive, it is important to focus on good SEO practices.

Berglund notes that it is important to design your site with an emphasis on your target audience and their preferences. “Starting with one size fits all for senior care facilities is a guaranteed recipe for wasting money developing a new website,” he says. Instead, a deep understanding and taking charge of your target audience will increase your changes for higher lead capture rates.

Call in a professional

If you have an established marketing team, you may decide to have that team work on your site. Alternatively, you may want to hire a professional for this project and for future projects.

Lovison explains that you’ll want to think carefully if you need a website designer, a marketer, or both. “Your marketer can help you by guiding the process so that all components of the website contribute to the goal of getting your prospect to take action,” he says. A marketer can help you with key things like writing and selecting photos, videos, and graphics. With these components ready, the marketer can work with a web designer, who will ensure that your site is visually stimulating. The web designer can also handle any backend coding needed to ensure that your site displays correctly on desktops, mobiles, tablets, etc.

“Don’t assume your web designer is a marketer, or vice versa, especially with larger or more complex websites,” he recommends. “If you have a password-protected employee portal or a private family section on your website, you’ll need an experienced web developer to make sure the information is secure. “

Whether you decide to work with a marketer or keep your website design in-house, Lovison recommends that you invest in your site. “Put as much effort into your website as you do in your lobby because your site is the first glimpse of your setup that most prospects will see. “

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INNOVATHENS launches in 2022 with a new Podcast section Wed, 05 Jan 2022 05:34:24 +0000

INNOVATHENS, the innovation and entrepreneurship hub of the Technopolis of the Municipality of Athens, welcomes in 2022 with a brand new Podcast section but also an exciting educational program of free workshops and seminars, specially designed according to needs market and modern professional. .


The podcast, one of the fastest growing communication channels in recent years that has reached millions of listeners worldwide, comes from Monday January 10, 2022 at 8:30 a.m. and every Monday in parallel on the INNOVATHENS channel in Ancre to answer the most crucial questions of the modern professional. The highly anticipated new podcast section is digitally oriented and consists of four seasons, 12 short episodes each (48 in total) that will cover the areas Digital Marketing, Social Media, Content Marketing, Advertising and Online PR Mail Marketing.

Free workshops and seminars in January

Start of free workshops and seminars in January Monday January 10 and will take place online, for a limited number of participants, via ZOOM or live streaming. In the first training program of the year, participants will explore areas such as digital marketing, SEO, project management, and soft skills development.

More in detail:

Future digital marketers have the opportunity to be trained in digital marketing through 3-day digital marketing workshop who will present in 12 hours how to build a unified digital communication strategy through websites, major social media, Google Adwords and Analytics, etc. Participants will learn how to manage websites, know the basics of SEO and engagement and by the end of the workshop will be able to predict digital marketing risks and distinguish their competitive advantage.

For those who want to go even further in this area, 5 day digital marketing program starts January 10 and “will run” throughout the second week of the month (early bird until Wednesday January 5). Through an intensive course lasting a total of 20 hours, participants will learn to plan successfully websites and implement mobile marketing actions + PL System, will be familiar with SEO techniques (in particular, the area of ​​expired fields), will discover the most important advertising alternatives and tips from the most popular social networks. The laboratory will also examine Extension and extension level podcasts for landing pages and importance of one page sites with apps.

In the WordPress Websites & SEO lab, Participants will learn how to build a website … from scratch, while for professionals in the communication and marketing field as well as journalists, business owners and entrepreneurs, the SEO Short Business course comes for the first time to present in a practical way “secrets” to optimize a website or an online store in the search engines (SEO).

The laboratory program is complemented by two laboratories in collaboration with 365 Evolution Lab and reporter Irini Kasdagli, NLP (Neurolinguistic Programming) certified professional, life coach and founder of the company. the Be you … Unique will explore a 21st century meta-skill, self-knowledge, challenging us to get to know ourselves, become aware of our thoughts, feelings and behaviors, and live our lives in harmony with ourselves and others. or, both personally and professionally.

Free seminars

The fixed appointments this month for the INNOVATHENS public are the free seminars established. the Personal development will demonstrate how personal development is associated with self-realization and ideal leadership (leadership), while in Pata pause! (in collaboration with the 365 Evolution Lab) will establish a first contact with the concept of mindfulness and how, thanks to this great skill, we can live in a more qualitative way.

To finish, 2 hour live streaming project management answer questions such as what is project management, how is managing a project different from running a business, how effective leadership is combined with teamwork , how team spirit is developed and used, as well as current issues such as remote management and how project management in times of crisis.


With Gerasimos Tzamarelos, director of INNOVATHENS Antonis Oikonomou, electrical engineer NTUA, with extensive experience in technical management of industrial automation projects, management of R&D programs in robotics and computer science and management of high-tech companies.

Detailed information on all workshops, dates and costs can be found on its official website INNOVATHENS. they are offered 50% discount in workshops, for the whole year, as well as unique privileges, such as access to premium content and personalized coaching, if you become a member through INNOVATHENS Membership.

Edited by: Kalliopi Aslanidou

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The anatomy of a great corporate website / digital information world Sun, 02 Jan 2022 18:00:00 +0000

Whenever you are thinking about buying something, or thinking about getting some information on a particular thing, you always go online and research about it before you get involved in any way. The same applies to websites and businesses as to how their customers would see them when they visit their website.

It is important for businesses and websites to display nice and engaging content on their website because surveys show that you could gain or lose a customer on your very first page depending on the quality of the content on your website. home page.

Almost all of the potential customers you’re going to have are going to check out your website first because they want to know what your business is like and what kind of review you have, etc. That’s why you need to have super catchy content that would make the customers stop and scroll down for more.

If you are a beginner and want to build a website for yourself, there are a few things to keep in mind before you get your website live so people can check it out.

• Always make your first impression:

You know they say “your first impression is your last impression” and if you start off on the wrong foot how are you going to get more and more customers to your website. It is therefore important that you design your website in such a way that it is easy to navigate. Start with a nice header, a navigation tool, and some important details about your business. Your top should be nice and should make things easier for your visitors.

• Publish only your best content:

A good website is the one that has the highest rate of converting its visitors to customers because that is the ultimate goal of any business. That’s why you need to have content that customers find interesting and that would make them want to scroll more. The longer they stay on your website, the more likely they are to become a customer. So you should try to put up some videos and links that visitors would find useful, because if they have to come back to the top of the page there is a good chance that you will lose them.

• SEO is the key to success:

It doesn’t matter if you have an SEO or you are an SEO yourself, as long as your websites rank well and when people search the internet for something and your website shows up, you do well. Search engine optimization makes your websites visible to visitors when they search for things on your website. It is therefore important that you have certain tools that would help the visitor in his time with you by making “product” or “service” options available to them.

• Keep it simple:

You should try to build your website in such a way that it works on both mobile and desktop so that your visitors can access your website from any type of device they have.

• Keep it up to date:

Every search engine wants to display fresh content on its first few pages and when you don’t keep your website up to date, your content won’t rank among the best. You need to have fresh content on your website every day because things change down to the minute, trends change in seconds. For that, you can blog on your website, that way you can build up an audience and so by increasing your traffic and number of visitors you could appear in that top search page.

According to a survey conducted by Best SEO Companies, users voted that the best business they found was one with an easy-to-use interface (60%), fast service (58%), and a stable connection (54%).

Additionally, websites that had more images, SSL security certificate, and good GUI had more users than other websites.

Try to manage your website and content from your potential client’s POV and keep in touch with top SEOs or business leaders as they can always help you a lot whenever you are trying to increase your rankings in terms search engine.

Read more: What impact does sponsored social media content have on consumers?

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10 ingredients of a successful small business blogging strategy Sat, 01 Jan 2022 14:00:44 +0000

Blogs can be used for many purposes for a small business. You can use it to promote services, build your brand, or increase your income. But before you achieve these goals, you need to present your blog to readers. Below, members of the online small business community share the ingredients for a successful blog.

Promote your services by blogging

A blog allows you to have more space than a social media post or website blurb. It is therefore the ideal place to share more information about your products or services. To get the most out of this strategy for your small business, read it Publication of thoughts on start-up professionals by Martin Zwilling. Then visit BizSugar to see what members are saying.

Start with viral blogging

Not all blogs get the attention they deserve. But sometimes the content is so successful that people say it has gone ‘viral’. You can’t always control this. But there are ways to increase the likelihood. To verify this Digital Millions post by Tamal Kr. Chandra for more on the subject.

Help rank your blog posts

The success of a blog post largely depends on how well it ranks in the searches. Your writing strategy can have a major impact in this area. So to learn the basics of writing a highly ranked post in this blog post mostly from Janice Wald.

Using Google Trends in Marketing

Blogging isn’t just about your writing skills. The topics you use to cover can also help your posts gain more attention. Google Trends is a unique tool that can help you in this area. Neil patel broad outlines how to use it in your blogging and marketing strategy here.

Clean up your blog

If you’ve blogged for a while, you probably have content, links, and spam that no longer match. These can negatively impact the impression you make on visitors and can even make your site less searchable. Marie Leslie actions how to clean up your blog in this article on Small Business Simplifier.

Find the best ways to monetize your blog

Blogging is not only a marketing tactic, it can also be a source of income. There are actually several ways to monetize a blog. So you need to find the options that best suit your business model. Adam connell actions several in this article on the blog assistant. And the members of BizSugar offered their comments here.

Make money on your blog the easy way

Blogging and monetization doesn’t have to be complicated. There are ways to make more money online without much effort. Bloggers should read this article’s advice on Anthony Williams’ Gold Platter for specific advice.

Improve your visual storytelling

Visuals are often an important part of blogging. Photos are the most common way to do this. But they are not the only option. In fact, visual storytelling often has several components. Robert rose explore the concept later in this Content Marketing Institute article.

Create a copy that drives conversions

Copying your website and blog isn’t just about making a positive impression on visitors. It can also convince more people to shop. To learn to drive more conversions with your website copy in this eLearning industry article by Moss Clement.

Invest in SEO for your small business

SEO is a powerful tool for small business websites. And blogging can be an effective way to improve your strategy. But many businesses also benefit from investing in SEO. Whether you are planning to hire or outsource, this Lisa Sicard’s Inspire to Thrive post can help.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to:

Image: Depositphotos

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Making progress for digital assets in Bangladesh Wed, 29 Dec 2021 04:30:00 +0000

Business investments in digital assets have exploded around the world, especially due to the Covid-19 pandemic. And Bangladesh has jumped on the bandwagon with this startup that already serves 250 clients and is working to revolutionize the country’s digital asset industry.

December 29, 2021, 10:30 a.m.

Last modification: December 29, 2021, 10:26 AM

Rank Wizards operates 25 websites, which generate over 2 lakhs of visitors per day. Photo: courtesy.


Rank Wizards operates 25 websites, which generate over 2 lakhs of visitors per day. Photo: courtesy.

The world has become a giant village, thanks to the advent of the Internet. Assets have become digitalized and some of them are worth more than physical assets. NFT (non-fungible token) and SaaS (software as a service) are some examples.

Since the Covid-19 pandemic struck, digital assets in the form of content have exploded as most people were locked in their homes with the internet as their only means of expression.

In turn, business investment in this area has also gained momentum, whether in content-based blogs and websites or online services such as online courses and digital subscriptions, social media platforms, online broadcasting, etc.

Bangladesh has also jumped on the bandwagon.

A locally formed company called Rank Wizards manages and processes affiliate niche blogs, content writing websites that serve as a hosting platform for relevant e-commerce advertisements to turn them into attractive investment opportunities for micro-investors or businesses of individuals who invest small. sums of money in several companies.

In a conversation with The Business Standard, Founder Saleh Ahmed, Creative Director Abu Yousuf Shihab, and Branding Program Director Golam Sadman spoke about the seeded startup, a business that operates on personal finance or operating income, and how she plans to revolutionize the digital asset industry.

Rank Wizards founder Saleh Ahmed (left), creative director Abu Yousuf Shihab (right), brand program director Golam Sadman (right). Illustration: SCT

Rank Wizards founder Saleh Ahmed (left), creative director Abu Yousuf Shihab (right), brand program director Golam Sadman (right).  Illustration: SCT

Rank Wizards founder Saleh Ahmed (left), creative director Abu Yousuf Shihab (right), brand program director Golam Sadman (right). Illustration: SCT

“Rank Wizards is basically a digital asset creator and manages similar types of digital assets on behalf of clients. We are focusing on the niche blogging sector of this industry and we are planning to move to different more sectors. late, ”Shihab said.

Startup founder Saleh Ahmed founded the company while a student at Chittagong University of Engineering and Technology and freelance in 2016.

“It started out as a solo business and Rank Wizards is my original idea, which is now a team of 74. Although the digital asset industry is doing well with most developing countries trying to tap into this industry. have fallen behind.

There was hardly anyone from Asia to disrupt this industry. So I thought about the idea of ​​a seed business and making it available to micro-investors to help us create more digital assets, ”said Saleh, explaining how he came up with the idea.

In the beginning, Saleh’s goal was to ensure a return on investment and to make the platform a must-have personal investment opportunity for other micro-investors like him.

From 2016 to 2020, self-funded Rank Wizards only provided online services like content marketing. And to collect the finances, Saleh had to sell his startup’s consulting services and wings.

“As we traveled, we had to learn the trade in serving our clients. During these three years of activity as a service agency, we have developed our own formula for building assets. We are still in the phase of building assets alongside our services, ”Saleh told the correspondent.

We asked the team to tell us about the success Rank Wizards has had so far. Responding to this, Sadman said, “It’s a tricky question, but I think we’re doing pretty well. As we focus on two big goals – meeting customer expectations and creating our own products – we need to measure. success separately. “

He continued, “When it comes to customer onboarding, we can proudly say that we have a pool of returning customers and we don’t need to seek them out. Our success here is that we get new customers through the password. stuffy. But if we talk about numbers, we have served over 250 clients so far. “

“Our other indicator of success is our number of employees. At the start of 2021, we only had 13 employees. But now, as the year draws to a close, we are a team of over 74 thanks to our redesigned recruiting. and HR strategies, ”Sadman said proudly.

Sadman added that Rank Wizards currently operates 25 websites, which they call their products. These 25 websites generate more than 2 lakh of visitors or online traffic every day.

Rank Wizard’s digital assets function as a hub for three different target groups – consumers of content from countries with English as a mother tongue and other non-native English speaking countries, affiliate brands and sole proprietorships, and investors (the service wing and micro-investors).

Rank Wizards operates 25 websites, which generate over 2 lakhs of visitors per day. Photo: courtesy.

Rank Wizards operates 25 websites, which generate over 2 lakhs of visitors per day.  Photo: courtesy.

Rank Wizards operates 25 websites, which generate over 2 lakhs of visitors per day. Photo: courtesy.

Although the target groups are separated, the marketing chain remains connected. The ranking assistant promotes elements from the first target group to the second and third target groups in order to further fuel the investments.

SEO is our main marketing tool. It helps us gain traffic.

For example, we have a fashion website and when we write articles for the site we publish them after optimizing the ones for Google SEO. This brings up our site [more frequently] in online searches with more chances that people will end up landing on one of our sites, ”explained Saleh.

He added that such articles make the link between the site and the advertisement, making it a platform for businesses to place relevant advertisements and product placement.

Revenue is generated with each sale derived from these ads / placements and Rank Wizards charges brands an affiliate commission, which is a sum of money the brand pays Rank Wizards for promoting their products on Rank’s platforms. Wizard.

Saleh continued, “We need to make sure that our content keeps ranking online. If it goes down, we lose commissions and traffic. If the traffic goes down, we update the content by adding additional material.”

At the end of the conversation, we asked the three founders about the future of Rank Wizards.

“I want to see people carrying or carrying Rank Wizards merchandise on the streets, just like I saw someone carrying a New Yorker bag today. I hope that someday people will be connected to our platform on a personal level, ”Shihab said. .

“We hope to work with NFTs, cryptocurrencies, online courses, subscriptions and all other forms of digital assets in the future. But as we are primed, we still need to secure our lands,” said Saleh.

He added that over the next five years, Rank Wizards will focus on turning their blogs into brands, paving the way for the dream of merchandising to come true.

Finally, the Rank Wizards team is working to familiarize the concept of digital assets in Bangladesh.

“There are around 10,000 to 15,000 people actively investing in digital assets in Bangladesh, but they are only doing it as an accompaniment. Among millennials, we want to familiarize this [digital asset investment] in Bangladesh as a full-fledged career option, ”Saleh said.

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Boathouse Sports – a true lifestyle clothing manufacturer in Philly – has ambitious plans to grow Mon, 27 Dec 2021 10:12:54 +0000

John Strotbeck estimates that he has outfitted millions of athletes through Philadelphia-based Boathouse Sports, selling one million units of outerwear and athletic equipment annually to professional, college and university athletes. and secondary over the past 20 years.

Now he’s betting some of those athletes, now in their 30s and 50s, will buy Boathouse clothing for the sake of nostalgia, reminding them of the “best years of their lives.”

The pandemic torpedoed Boathouse’s business in 2020, like many others. Between state restrictions on non-essential businesses and shutting down team sports for longer than expected, Boathouse could no longer count on its typical customers.

“COVID cost us 50% of our business over a period of about 18 months,” said Strotbeck, whose company has adapted in part by making tens of thousands of masks for doctors, nurses and nurses. Wawa workers.

And while business has now almost fully recovered, Strotbeck saw big changes in consumer behavior and preferences and felt the company needed to diversify its sales and marketing channels.

The plan: continue to equip teams but pivot towards more consumption channels. Strotbeck admitted that he needed help building a mainstream brand of the company he launched in 1985, between his appearances for the US Olympic rowing team at the 1984 and 1988 Games.

“I was smart enough to know what I didn’t know,” Strotbeck said. So, 13 months ago, he hired CEO Cindy DiPietrantonio, former COO of Sidney Kimmel’s Jones Apparel Group, who managed seven acquisitions for the $ 4.5 billion company and a multitude labels like Stuart Weitzman, Nine West and Jones New York. She also ran the Alex and Ani jewelry brand.

The ambitious 90-day plan that DiPietrantonio started with had to be rejected when COVID-19 lingered. The company’s workforce has shrunk significantly, Strotbeck has been sidelined from the virus, and a malware attack has forced the new CEO to scribble financial data on the back of a briefcase.

It took some time to stabilize the ship, but now its mainstream e-commerce business is growing, currently by 10% in sales, a 34% increase over last year. The company has set a target of 30% for the share of total online sales for next year.

And it’s investing in physical stores – this fall in Nantucket, Massachusetts, and this spring, in five more stores in other waterfront cities like Annapolis, Md..

“Our goal is to make it more accessible by selling in key retailers, Boathouse branded pop-ups as well as and through collaborations, ”said DiPietrantonio.

Nantucket was natural because the company has a large customer base in Boston, a large rowing city. Boathouse sold at Nantucket Municipal Pool, whose owner wore the product as a preparatory school and college athlete. And when the inventory went down there, sales increased on the Boston area website.

The CEO also beefed up her team and hired a director of e-commerce and marketing, directors of operations and finance, as well as merchandising and design associates. The company uses an agency to help with search engine optimization (SEO) and pay-per-click advertising, while internal employees handle other digital marketing and social media.

DiPietrantonio has also spent a lot of time listening to consumers and learning the brand’s DNA.

“Our consumers have an emotional attachment to what they wore in high school or prep, so we made a few changes to the styles and tagged it with Boathouse,” she said.

There is a new version of Strotbeck’s first rowing jacket, the Gore-tex jacket Stevenson ($ 108- $ 264), a redesigned long swim parka that just arrived on the site ($ 198) and in 2022, the restyled Coaches Only retro jacket ($ 168).

Top sellers include the Compression “hole” (rowing shorts, $ 38 to $ 88) that customers wear for running, biking or rowing, the short trip ($ 52) and the pants ($ 68), its version of a jogger.

Last spring, the company launched the Tailwind hoodie ($ 78 to $ 88) and has sold over 1,000 units, repeatedly modifying the product with new colors and patterns.

DiPietrantonio worked with the design team to introduce new prints using technology Strotbeck invested in almost 15 years ago to compete with shoe brands called sublimation. It is the process by which a digital image is fused to the performance fabric using a heat transfer process and expensive equipment.

The company added sublimation in 2007 to fend off shoe brands like Nike, Under Armor and Adidas that have eaten away at its varsity team business. It was a relatively unknown process, but today represents 70% of uniforms. Strotbeck estimates that he invested $ 1 million in equipment alone to be able to customize the clothes.

READ MORE: This Norristown sports equipment maker took a ‘Just Do It! »Attitude and whipped Nike in court

While the sportswear industry is extremely competitive, DiPietrantonio said there is room for more players. “Our competition is not shoe brands and it is not Lululemon, Athleta or Outdoor Voices. I think there is a white space between these two categories for a brand of authentic and quality outerwear and accessories. And that’s really where we are.

There are two groups the brand resonates with: former athletes who wore Boathouse and 15-25 year olds looking for an alternative to the big brands.

“They are looking for companies that are more than just making money,” Strotbeck said. “We make everything in the United States. It is important for people. It should be. It’s more important now after COVID than before, to be a socially responsible business. “

DiPietrantonio said the company pays at least $ 12 an hour for sewers – an increase from $ 10 before the pandemic – as well as health insurance and a 401 (k). “We gave [pay] increases in 2021 and will be in 2022, ”she said. “My goal is not to be competitive, but to have the best salaries in the industry. “

While many companies face distant supply issues, Boathouse’s issues are closer to home: finding enough local factory workers and dealing with the shortage of domestic truckers.

Still, the company was lucky. “Where most companies have between 14 and 19 weeks between ordering and delivery to the customer, we have between five and seven,” DiPietrantonio said.

Pre-COVD Boathouse had 225 employees, 170 at the plant alone. After the pandemic drained the workforce, the company now has 170 and 80 at the plant.

“We find it very difficult to bring people back or just hire new people,” Strotbeck said, despite the security measures in place.

The company offers search fees for new hires and training for new plant employees. Boathouse had to find local factories to outsource the work to fulfill or reject orders.

“It’s a national issue; it could be an international problem, ”he said.

His current 100,000 square foot facility was intentionally chosen where he could find garment artisans. Boathouse was courted by officials from Tennessee, South Carolina and Kentucky to move there in the late 1990s, when the company outgrown its 20,000 square foot Wissahickon Industrial Center facility. .

“We made an educated guess that if wages were lower in the South it would be difficult to find workers in a few years as the auto industry and IT were investing heavily in the regions. We have decided to stay in Philly. ”

He took out a map and put pins on where all of his employees lived. The company opened its Hunting Park Avenue plant in 2000, hoping to quadruple production capacity.

It hasn’t happened yet. But “I have this dream. I would love to employ thousands of people in Philadelphia, and I think it’s achievable.

“I know the products and she knows the brands, the consumers and how to grow a business, especially on the retail side,” said the founder, deferring to his new CEO. “She’s definitely going to take us to some really great places.

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Why White Hat SEO is worth the wait Sat, 25 Dec 2021 17:53:45 +0000

Bloomfield Twp, MI, December 25, 2021, ZEXPR WIRE, How long does SEO take? This is one of the biggest questions clients often ask themselves when looking for white hat agencies. Well, there is no quick answer to that, especially since SEO services vary from expert to expert. In addition, there are many factors that can lengthen or shorten the entire optimization process.

But know this: Choosing white hat SEO agencies is worth it, no matter how long you have to wait for the result. In case you’re in doubt, here are some more reasons to change your mind.

It’s less risky

Implementing white hat SEO strategies can be tricky and time consuming, but at least it doesn’t come with the same risk as its black hat counterpart. As they go for clean and organic rankings, you will be able to gradually improve your online presence without being penalized by Google and other search engines. Plus, most white hat agencies are now certified, so you won’t have to worry about dealing with shady characters. While that doesn’t necessarily mean they’re qualified, it will at least serve as proof of their credibility in the industry.

It will expand your network

Using white hat agencies will also help you position yourself as a brand that places ethics and integrity above anything else. Unlike black hats, white hat SEO experts aim to build lasting relationships with entrepreneurs, webmasters, and other SEO specialists. So instead of sending spam after spam just to get a backlink, White Hatters will look to collaborate with others to exchange value. So if you want your brand to attract quality people then you better work with credible SEO providers. Yes, it will take time and effort. But this is what you need to do to earn positive relationships!

It puts you on the good side of Google

Listing your business on search engines is by no means free. Besides the cost of setting up your website and improving its ranking, you will also need to follow the rules and regulations set by Google and other engines. By opting for white hat SEO techniques, you are essentially ensuring that your website stays in Google’s good favor. This means that the strategies you use follow the policies of the search engine, which means fewer penalties and penalties. This will ultimately allow you to promote your products on Google’s services for an indefinite period of time.

It lets you enjoy healthy website rankings

White hat SEO may be slower than its black hat sibling, but it will ultimately help your website land Google’s top placements. By building backlinks using conventional methods, your pages will get quality links to other websites. Combined with the enhanced user experience that they will also help provide, it will put you in a better position to reach your target audience and get them to enjoy your products or services. As a bonus, it will simultaneously strengthen your reputation and authority in your industry.

It is shareable

Another great thing about White Hat SEO is its transparency. Unlike black hat SEO, the techniques and strategies employed by white hatters can be shared quite easily with others. This is one of the main reasons digital marketers advise their clients to observe how their competition does SEO. by observing the techniques used by your competitors, you can easily replicate them for your own brand. You can even improve it. So if you have an internal SEO team in your business (or are planning to establish one), your best bet is to hire white hat agencies to help them learn the ropes.

It will give you long term results

One of the reasons that many people go for black hat SEO is because of the quick results it can provide. Relying on intensive (and often questionable) link building strategies, they can help you improve your site’s ranking in a shorter time frame. However, keep in mind that these results are short term at best. By teaming up with a good White Hat agency instead, you can earn rewards that last longer. Certainly, it will take more time and effort to achieve this. But in the end, it will be worth a lot more for your brand.

It is less expensive

Finally, teaming up with white hat SEO agencies is cheaper. Despite the lower rates offered by black hatters, their services will still cost you a lot of money. The worst part is that they can only produce short term results. Once Google gets wind of what they’re doing, it’s basically the end of the game for your website. In contrast, white hatters charge a hefty fee for their services. But the results they deliver will be worth every penny you put in.

White Hat SEO is worth the wait

Like it or not, using White Hat SEO to improve your website’s online visibility will take a lot of time and effort. But in the end, the results you’ll get (not to mention the people and lessons you’ll gain along the way) are well worth the wait. It is therefore better to sit down while the masters are doing their work.

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