Website SEO – Insite Website Design http://insitewebsitedesign.com/ Tue, 22 Nov 2022 21:42:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 http://insitewebsitedesign.com/wp-content/uploads/2021/05/insite-website-design-150x150.png Website SEO – Insite Website Design http://insitewebsitedesign.com/ 32 32 Enigma Appoints Gipi Gopinath to Head of Reprise Performance Media http://insitewebsitedesign.com/enigma-appoints-gipi-gopinath-to-head-of-reprise-performance-media/ Tue, 22 Nov 2022 21:42:48 +0000 http://insitewebsitedesign.com/enigma-appoints-gipi-gopinath-to-head-of-reprise-performance-media/

Gipi Gopinath

Independent media agency Enigma has appointed Gipi Gopinath as head of performance media.

Gopinath’s primary responsibility will be to lead Enigma’s performance media team as the agency continues to deliver on its ambition to invest heavily in data and technology capabilities.

Justin Ladmore, Chief Media Officer of Enigma, said, “Gipi is a driven and strategic performance marketer obsessed with driving business results for his clients through his incredible understanding of organic and paid digital media and the strategies needed to achieve high performance campaigns.

“And on top of that, he’s a top guy with the most incredible and diverse experience, and we’re all looking forward to working with him.”

Gopinath started his professional life as an aeronautical engineer working for Emirates, before transferring his creativity and analytical and problem-solving skills to website development. He then trained to become a master of SEO, data and analytics and over the past 15 years has held senior SEO and SEM positions globally and nationally.

Most recently he was Director of SEO Experience at Reprise, Sydney and prior to that Director of Research at Croud, Sydney. He has also held senior SEO positions at APD in Sydney and iCrossing and TUG in the UK.

His years of strategic skills and experience encompassed SEO, SEM, social and programmatic media and managing teams to deliver digital strategy and implementation for leading clients including eBay, LG, Fantastic Furniture, Tourism Australia and Coca Cola.

Gopinath said: “I am incredibly excited to join Enigma, they are one of the few truly integrated agencies; they have an exceptional and talented team who are truly passionate about their craft and their clients.

“I look forward to the opportunity to work with Justin and the team and develop some truly amazing work and drive the continued success and growth of our performance offering.”

Do you have anything to say about this? Share your opinions in the comments section below. Or if you have any news or a tip, email us at adnews@yaffa.com.au

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Steal this article, bots. I dare you http://insitewebsitedesign.com/steal-this-article-bots-i-dare-you/ Wed, 16 Nov 2022 19:59:03 +0000 http://insitewebsitedesign.com/steal-this-article-bots-i-dare-you/

Graphic by Sean Mullins.

I recently discovered the shocking truth that bots steal items from the Webster Journal. Naturally, I opted for the only logical answer: write an article about it which will inevitably be stolen itself.

On Monday, October 10, I was browsing article comments on the Journal website’s dashboard — because that’s what you do when you have no life — and discovered several pingbacks. When other websites include links to our articles in a text like this, WordPress warns us. However, these articles were not shared. They were copied and pasted by fraudulent websites – or, to use colloquial language, “borrowed indefinitely”.

This phenomenon is the result of scrapers, bots that invade websites and search engines with digital content to repost. We only noticed these stolen articles because, in their infinite wisdom, the bots accidentally copied embedded links to the originals. Both veteran and new writers in each section fell victim to scrapers; apparently the bots really liked it my review of dating apps, because he received pingbacks from four unique imposters.

Seeing these counterfeit items was like the real world “can i copy your homework” memes. They differentiated by mistakes (“Dine and Discuss” became “Dine and Discus”) or awkwardly replaced synonyms (“Students take hands-on learning to a new level” became “Students take study to a whole new stage”). Notably, my review on “Shovel Knight Dig” has been mistranslated by Google into German, resulting in this S-level Tweet with a like.

Photo by Sean Mullins. The Journal’s WordPress website received pingbacks from news-scraper robots plagiarizing student articles, with article titles slightly altered.

We were lucky that the scrapers were dumb enough to embed links, but who knows how long they’ve been targeting us without our knowledge? How many of our articles have been hijacked by malware-infested sites? As far as I know, there is a bootleg version of my “Deltarune: Chapter 2” review that downloads Spamton G. Spamton to your hard drive when clicked. I had to investigate further.

According to a MediaShift report by Rami Essaid, 2015 was the first year in which more web traffic came from bots than humans, with around 59% of website visits automated. Essaid singled out 36% of web traffic that year as “good bots,” including search engines and social media aggregators that benefit websites, while “bad bots” like news scrapers accounted for 23% while looting on the Internet.

“[Bad bots] can drain visitors from a site, hurt their SEO rankings, and cost advertising revenue,” Essid said. “And because of all the bandwidth bad bots use to steal content, they can slow down page loads, annoy human visitors, and further hurt search engine rankings.”

Photo by Morgan Smith. A sign inside room 116 of Sverdrup Hall, where Journal staff write, edit, present and publish articles.

From stealing clicks to collecting data, it only takes scrapers minutes to steal weeks of honest work. This is not limited to textual content like Journal articles; Image and video content can also be plagiarized. Essaid noted that bot prevention software can fix problems on an individual level, but preventing this systemic problem with digital publishing is implausible when laws like the Digital Millennium Copyright Act aren’t effectively enforced.

Even large publications are not immune to scrapers. After sleazy website Newsbuzzr published pirated versions of her articles, HuffPost senior reporter Jesselyn Cook shared her journey down the rabbit hole of bot plagiarism. Reading his article felt like a beat-by-beat description of everything I saw on our pingbacks: randomly placed synonyms that break otherwise consistent sentences, clearly dangerous scam websites, occasional links to original items, etc.

Cook’s research showed him multiple websites that stole content from every major publisher imaginable — from The New York Times to Wired — and monetized it with revenue programs like Google AdSense. Although Google later informed Cook that violations of Newsbuzzr’s quality guidelines had blocked the site from AdSense, these sites abused a faulty system that requires manual response instead of proactively fighting scrapers. Therein lies the motive for item theft: profit.

“On the surface level, this rip-reword-repost operation is a creative little scam (and yes, it produced some really great ‘Florida Male’ content),” Cook said. “But it’s alarming that it’s obviously profitable to scavenge content for ad traffic in this way, and the diagram illustrates how skewed the economic incentives of our click-driven media industry are.”

To learn more about how scrapers work and what solutions exist, I reached out to webmaster, writer, and plagiarism/copyright consultant Jonathan Bailey. The scraping operations emerged during the rapid growth of the internet in the early 2000s, when Bailey saw his journalistic writings frequently plagiarized. This prompted him to share “techniques for detecting and stopping the misuse of online content” when he launched his website, Plagiarism Today, in 2005.

Google dealt a serious blow to scrapers from February 2011 with multiple algorithm updates including Google Panda, which promotes high-quality websites with original and well-researched content. Although scrapers temporarily became less common after these changes, they never completely disappeared. Bailey explained that scrapers have made a recent resurgence as they have become cheaper and more convenient. They’re designed to be as hands-free and effortless as possible, which makes them cost-effective.

“Even if it doesn’t work 99.9% of the time, it only takes creating 1,000 websites hosting spun content to see some success. Spam, all kinds of spam, is always a numbers game and the numbers have just started to favor these sites more,” Bailey said.

Due to their customization, scrapers use a wide range of tactics, from typing in keywords to tracking RSS feeds. Some scrapers copy individual pages and insert them into synonym generators, while others combine phrases from different pages into what Bailey described as “Frankenstein articles that read like inconsistent goop.” Monetization methods also vary from AdSense earnings to signaling other suspicious websites with links, or even advertisements from other scammers.

It was sticky to hear that scammers could profit from the work of student journalists. They’re not even good enough to be my imposters. However, Bailey assured me that they are probably scraping the bottom of the barrel. The few companies that advertise on scam websites pay very little, and any meager income likely goes to a higher authority.

“I’m convinced that [scrapers] make an ill-gotten living, but they’re usually middlemen, either for clients wanting unscrupulous SEO or for advertisers peddling questionable products,” Bailey said. “These groups are probably doing a lot better.”

So what can digital publishers do to fight back? Anyone can file copyright notices with Google or web hosts, and Google regularly updates its algorithms to demote low-quality websites that irritate search engine users. That said, Google itself is fallible on rare occasions, sometimes falsely reporting scrapers as the original source and punishing their victims.

One of the reasons creators might not seek out the scrapers is that fighting them requires investing time or money, which is much more limited for smaller publications. Bailey advises devoting these resources to a targeted approach; while finding every scraper is unreasonable and inefficient, finding copycat items that rank higher in Google will deliver the most valuable targets with less effort.

Photo by Morgan Smith. A laptop belonging to Sean Mullins, editor of the Journal, on which this article was written.

Having your hard work plagiarized can be demoralizing, although thieves probably can’t afford a Kraft single on stolen website traffic. I imagine this won’t be the last time the scrapers take on the Journal’s next generation of employees, and while I highly doubt I’ll pursue journalism after graduation, copyright theft author is widespread in all media fields. Luckily, Bailey left me words of encouragement from writer to writer.

“As corny as it sounds, the best advice I can give is don’t let it get to you. Understand that it exists and there may be times when you have to deal with it, but don’t overdo it. Remember, it’s not personal, it’s done by bots, and it’s a problem with the internet itself, not you or your job,” Bailey said. “Just keep a pragmatic view, and you should be fine.”

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Sean Mullins (she/they) is the Journal’s opinion editor and webmaster. She majored in media studies and minored in professional writing at Webster University, but has been involved in student journalism since high school, having served as a gaming columnist, blogger, and cartoonist for Webster Groves Echo at Webster Groves High School. Her passion is writing and editing stories about video games and other entertainment mediums. Outside of writing, Sean is also the treasurer of the Webster Literature Club. She enjoys playing games, hanging out with friends, LGBTQ+ and disability advocacy, streaming, doing terrible puns, and listening to music.


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How and where to watch Parasite online from anywhere in 2022 http://insitewebsitedesign.com/how-and-where-to-watch-parasite-online-from-anywhere-in-2022/ Sun, 13 Nov 2022 12:00:00 +0000 http://insitewebsitedesign.com/how-and-where-to-watch-parasite-online-from-anywhere-in-2022/

Parasite (2019) is a dark social satire that follows the destitute Kim family as they cunningly corner themselves on the wealthy Park family – who remain completely unaware of the scheme – in an effort to profit from it in any way possible. The film explores themes of class discrimination, deception and social conflict. This guide explains how and where to look Parasite from anywhere in the world.

Key points to remember:

  • Oscar-winning social satire Parasite is on Netflix Canada (with English subtitles), Netflix Japan (with Japanese subtitles only), Hulu and Amazon Prime Video France.
  • stream Parasite on Netflix outside of Canada, you will need to connect to a reputable VPN with Canadian servers.
  • ExpressVPN is our top recommendation for streaming on Netflix. NordVPN and Surfshark are also great options.

Parasite is available on selected streaming sites including Netflix, but it is not in all Netflix libraries due to geoblocking. If you can’t find Parasite in your country’s Netflix library, we have a solution for you: use a reputable VPN like ExpressVPN to change your IP address. ExpressVPN has a 30-day money-back guarantee if you want to try.

In the meantime, if you are new to vpnsstay tuned for how to use one to stream Parasite everywhere.

  • Yes. Parasite is on Netflix Canada with English subtitles. You can connect to a Canadian VPN server to watch it outside Canada.

  • Parasite is free with a Prime Video subscription in France. In the UK and Spain you have to buy or rent it, and it’s not available on Amazon Prime Video US

  • Nope, Parasite is not on Disney Plus.

  • Nope, Parasite is not on HBO Max.

where to watch Parasite: Including with English subtitles

We have found Parasite with English subtitles on Netflix Canada. It’s also on Netflix Japan, but only with Japanese subtitles. You cannot access Netflix Canada from outside the country unless you have a VPN with Canadian servers.

We’ll show you how to access Netflix Canada with a VPN later.

In addition to Netflix Canada and Japan, Parasite is on:

  • Hulu
  • Amazon Prime Video France (free with Prime)
  • Amazon Prime Video UK (purchase or rental)
  • Vudu (buy or rent)
  • iTunes (buy or rent)
  • Google Play (buy or rent)

How to watch Parasite free

Netflix doesn’t offer a free trial, but if you have a US payment method, you can get a free trial with the Hulu streaming service. You need a US payment method to sign up because Hulu is geoblocked outside the US If you want to sign up for Hulu from abroad but don’t know how, check out our how to watch hulu guide.

Parasite Cast

All Parasite the cast gave unforgettable performances. As a result, several cast members were nominated or won Best Actor/Actress accolades, along with Bong Joon-ho for Best Director and screenwriter Han Jin-won for the original screenplay. The Parasite the actors are :

  • Song Kang-ho —Kim Ki-taek
  • Lee Sun-kyun — Dong-ik Park
  • Cho Yeo-jeong — Choi Yeon-gyo
  • Choi Woo-shik – Kim Ki-woo
  • So Dam Park — Kim Ki-jung
  • Lee Jung-eun —Gook Moon-gwang
  • Jang Hye-jin —Chung-sook
  • Park Myung Hoon — Oh Geun-sae
  • Jung Ji-so —Park Da-hye
  • Jung Hyeon Jun — Park Da Song
  • Keun-rok Park —Yoon
  • Park Seo Joun —Min-hyuk
  • Jung Yi Seo — Owner of a pizzeria

How to watch Parasite With a VPN

The steps below describe how to watch Parasite on Netflix Canada with a VPN. ExpressVPN is our top VPN recommendation for Netflix.

  1. Get ExpressVPN

    Go to ExpressVPN website and subscribe to a plan.

    get-expressvpn
  2. Download ExpressVPN

    Go to “products” and select the ExpressVPN app for your device. So, click on “download the application” on the next page.

    download express vpn
  3. Connect to a Canadian server

    Open the ExpressVPN app and connect to a canadian server.

    canadian server
  4. Flow Parasite

    Connect to Netflix, to research Parasite and start broadcasting.

    netflix parasite

The 3 Best VPNs for Watching Parasite

When you first buy a VPN, the first thing you’ll notice is that there are plenty to choose from. To speed up the whole process, check out one of our best VPN recommendations for streaming. All of these VPNs have Canadian servers.

1. ExpressVPN

expressvpn ui canada

If you’re looking for a fast, secure, and simple VPN, ExpressVPN is our top pick.

Advantages:

  • Suitable for beginners
  • Waterproof Security
  • Unblocks major streaming services

If this is your first time using a VPN, ExpressVPN is a great choice because it’s optimized for beginners. Its desktop app and mobile app have a simple, no-frills user interface that is very easy to navigate. It also offers obfuscation on all of its servers, which hides the fact that you are using a VPN.

This is important if you are using a VPN in a location where it is prohibited.

To add to that, ExpressVPN is a veteran when it comes to bypassing geoblocks on streaming services, and it can access all major streaming services, including Netflix, Hulu, and HBO Max. It also exceeds our Most Secure VPN roundup, so you can stream and browse with peace of mind knowing your data remains completely anonymous.

You can try ExpressVPN risk-free with its 30-day money-back guarantee. To find out more, see our ExpressVPN Review.

ExpressVPN Plans

2. NordVPN

north vpn app

NordVPN is a fast and secure VPN service with a user-friendly desktop app.

Advantages:

  • Maximum speeds
  • Very secure
  • Intuitive desktop app

If you’re not ready to pay ExpressVPN’s prices, NordVPN is a great alternative with a reasonable two-year plan. NordVPN leads the pack in terms of speed – it showed exemplary speeds in our recent VPN speed comparison. This is great news for regular streamers, as it reduces the risk of buffering and lag that gets in the way of your favorite movie or TV show.

NordVPN’s desktop app is intuitive and easy to navigate, but the mobile app can be a little difficult to find your way around a world map on a smaller screen.

This is only a minor inconvenience, however, and it’s outweighed by NordVPN’s solid performance in many other areas. If you would like to try NordVPN, it offers a 30-day money-back guarantee. Find out more in our NordVPN Reviews.

3. Surfshark

surfshark canada

Surfshark is a fast and affordable VPN that works with streaming services.

Advantages:

  • Decent speeds
  • Very secure
  • Affordable

The inconvenients:

  • Slightly inconsistent speeds

One of the main advantages of Surfshark is that it’s very affordable. Although his speeds are not as constant like NordVPN or ExpressVPN, our recent speed tests showed it isn’t far behind in the speed department. He ranks third in our best fast vpn roundup.

We tested Surfshark’s Canadian servers to see if they could fit into Netflix Canada and it worked seamlessly. Diffusion Parasite was a snap and completely buffer free. Like our other top recommendations, Surfshark offers a 30-day money-back guarantee. Find out more in our Reviews Surfshark.

Surfshark Packages

  • : Unlimited GB Bandwidth, Unlimited Devices
  • : Unlimited GB
  • : Unlimited
  • :

Final Thoughts

Fortunately, Parasite is easy to watch from anywhere if you have a Reliable VPN with Canadian Servers. If you are in the United States, you can also stream the movie on Hulu or connect to a US server to access your Hulu account from abroad. Alternatively, you can connect to a French server to watch it on Amazon Prime Video.

Are you planning to use a VPN to stream Parasite on Netflix Canada or Hulu? Which one are you going to fall for? Let us know in the comments and, as always, thanks for reading!

Let us know if you liked the post. This is the only way to improve ourselves.



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What is a canonical URL? A guide to SEO http://insitewebsitedesign.com/what-is-a-canonical-url-a-guide-to-seo/ Tue, 08 Nov 2022 10:00:26 +0000 http://insitewebsitedesign.com/what-is-a-canonical-url-a-guide-to-seo/

The phrase “canonical tag” comes up a lot in SEO discussions, and probably more so when working with cross-functional partners like engineering, analytics, etc.

At first glance, this might seem a bit daunting, especially if you’re new to the SEO space.

Good news, though: with this guide, we’ll go through the fine print around what a canonical tag is, why it’s important, what it looks like in the wild, where it belongs, and some practical details.

What is a canonical?

First of all, before you even define a canonical tag, if there’s one piece of information you take from this guide, let it be this: canonical tags are no guidelines like the Robots.txt file.

This means that Google considers canonical tags as a strong clue, but ultimately it considers many signals and decides whether to honor them or not.

Now that we have the golden rule out of the way, let’s see what it is!

The canonical tag came into play in 2009 as an HTML tag found in source code to tell search engines which URL is the primary version of a page. This can be leveraged to tell Google which page variant to index for users.

A canonical tag is the HTML tag itself on a page, but the “canonical” – now that’s a bit different.

There are two easy ways to define canonical variations: a user-declared canonical version and a Google-declared canonical version.

  • Declared by user canonical: This is precisely what he says; this is the canonical specified in the canonical tag.
  • Canonical declared by Google: This is the URL that Google chooses to honor as the canonical URL.

If you have access to Google Search Console, you can take advantage of the URL Inspection Tool to see the two canonical types above.

In ideal condition, they match – but what if they don’t? We’ll talk about that later.

Screenshot of Google Search Console Inspect URL, October 2022

How Google Chooses a Canonical URL

When Google crawls and indexes a site, it examines the main content of the page. (Pro tip: don’t confuse content with written-only content).

In this analysis, it will likely discover similar pages, and Google will then choose the page it thinks is the best representation of what the page is trying to convey to users and select it as canonical.

As we saw above, a canonical tag is not a directive, so in addition to the canonical tag itself, Google considers other signals – so be consistent!

Internal links and external links are just some of the additional factors considered by Google with a canonical tag.

Caution: If you internally link your pages with query parameters like /?some_parameter=xyzchances are that Google will ignore your canonical meta tag and choose a URL with a query parameter as canonical.

Google scans RSS feeds very aggressively, so make sure your declared canonical matches match your RSS feed URLs.

If you add URLs to your RSS feed with parameters like /?source=stream in order to track traffic to your site from RSS subscribers, Google may choose a canonical with the query string e /?source=stream even if it’s a tracking parameter – and Google knows that.

You can use link shortening services for your URLs in the RSS feed so you can track clicks on them or use RSS services such as FeedPress.

Google will also make choices for the sake of the user experience.

If you have a desktop version of your site, Google may offer the mobile version to a user on a mobile device.

How Canonical Tags Can Be Helpful For SEO

Canonical tags are essential for sites with a handful of pages and millions of pages.

They are needed for several reasons.

1. You choose the canonical tag

The canonical tag is an opportunity for you to offer Google the very best version of a page on your site that you want to offer to Internet users.

2. Duplicate Content

Duplicate content is one of those areas that seems simple on the surface but is more complicated than its name suggests, and tends to carry a negative connotation with it.

So you might be thinking “I don’t have duplicate pages”, but before making that statement, let’s take a look at what can be defined as “duplicate” via Google Search Central Documentation.

Duplicate pages can be categorized as all pages containing the same main content in the same language. Suppose you use different pages to support mobile pages (an m., amp, etc.) and dynamic URLs that help things like parameters or session IDs.

In this case, your blog creates paths in several folders; you have an HTTP and HTTPS version of your site, and your site has duplicate content. It’s not a panic and it’s quite common, hence the canonical significance!

3. Google uses canonicals as the primary source

Google uses the canonical to determine the content and quality of a page.

Canonical pages are crawled more frequently than non-canonical pages.

4. Can help with crawl budget

You’ve probably heard a lot about the phrase “crawl budget” if you have a relatively large site.

When done correctly, canonicals can help ease the burden on your crawl budget because Google will crawl canonical versions of pages much more frequently than the non-canonical version.

It does not replace tags without indexes, redirects or a robots directive.

5. Consolidate Bonding Signals

Canonicals guide search engines to take various pieces of information they have for multiple similar pages and consolidate them into a single URL, increasing its value.

6. Content Syndication

If you have a site that syndicates its content for publication or is operated by partners, you want to make sure that’s your version that shows up in search results.

How to implement a canonical tag

Now that we’ve gone over the what and why of canonical tags, let’s talk a bit more about how to implement a canonical tag on your site.

Pages can (and should) have self-referencing canonicals when they are the best version of the page to consolidate things like metrics tracking, HTTPS versions, mobile experiences, etc.

Unless you can modify the HTML code directly, you will probably need to work with your development/engineering partners.

A canonical tag is a line of code that you add to the section from any page.

It may look like this:

HTML canonical tag exampleScreenshot by author, October 2022

Canonical Tags FAQ

Q: Can I use Canonical on multiple domains?

A: Yes, you absolutely can. For example, if you have a variety of sites where you post the same article on different websites, using a canonical tag will focus all the power on the version you have selected as canonical. This would also be good practice for syndicated content best practices when working with sites you don’t own.

Q: Do canonical tags convey link equity?

A: The consensus is yes, they do, but canonicals should not be confused with the same as a 301 redirect.

Q: Should I use a canonical tag or a tag without an index?

A: First and foremost, a tag without an index is a directive, unlike a canonical tag intended to remove a page from the index. A canonical tag is a great solution when you want to group all related links and signals into a single URL.

Our favorite answer in the SEO space applies to this question, “it depends”. In a SEJ where John Mueller discusses when to use a canonical or a noindex, it details a little more the questions to be asked to choose one rather than the other or… both.

Q: Should I use a 301 redirect or a canonical tag?

A: A 301, like a tag without an index, is a directive. This is another “it depends” situation; however, there are some things to consider when choosing one over the other. If you have two very similar pages and you don’t need both to be online for business reasons, a 301 redirect might be a good choice.

A good example would be a product page that is permanently out of stock or an old page that is no longer worth updating. You can read more use case scenarios in This article which goes into detail around 301 versus canonical tags.

Q: What happens if Google does not respect the chosen canonical?

A: As mentioned above, there may be times when Google does not respect the canonical you have chosen, and you can view this information through the URL Inspection tool in Google Search Console. There can be several reasons why Google does not respect the canonical selected by the user.

The tag may not be correctly implemented; the site signals contradict the selected canonical possibilities and various other possibilities. It is likely that you will need to perform a scan to determine the root cause.

Conclusion

We hope this guide has helped you understand the what, where, and why of using canonical tags. Be sure to review your canonical tags and see where improvements can be made to help get your favorite information noticed by search engines.

More resources:


Feature image: Luis Molinero/Shutterstock

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Scarcity marketing and fear of missing out [Podcast] http://insitewebsitedesign.com/scarcity-marketing-and-fear-of-missing-out-podcast/ Fri, 04 Nov 2022 16:05:24 +0000 http://insitewebsitedesign.com/scarcity-marketing-and-fear-of-missing-out-podcast/

Countdowns, limited seating, more than X items in stock… is scarcity marketing working for you? If yes, why?

Scarcity marketing and fear of missing out (FOMO) is a phenomenon that can apply to all forms of marketing, especially digital.

Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept — and how it can help you get results.

Marketing is so much psychology; it doesn’t matter if you do SEO, paid search or social media. You are trying to reach someone. I feel like it’s a lot harder than before because it’s not just about reaching them, but cutting through the noise and using the right words. – Mindy Weinstein, 1:51

Because of scarcity, there is excitement and there is loyalty. Think of Nike and some of these big companies that people are watching for declines. It goes beyond just creating quick income, because I need sales right now, which most of us associate with scarcity. – Mindy Weinstein, 29:02

You grab their attention, especially for people around the world, and give them the direction to tell them what to do, which is what many audiences actually crave. They don’t necessarily want to make that decision, and they need you to guide them through making the decision or closing the sale. I think that’s something that can be lost in digital marketing.
–Loren Baker, 7:20 p.m.

[00:00] – Mindy’s background.
[05:17] – What is scarcity marketing?
[06:00] – Four types of rarity.
[10:14] – How to take scarcity marketing from the traditional side to the digital side.
[16:01] – Examples of the use of scarcity marketing in websites.
[20:20] – Examples of service companies.
[25:19] – How McDonald’s used scarcity marketing.
[32:27] – Ways search marketers can incorporate scarcity marketing into campaigns.

Resources cited:
The Power of Scarcity Book – http://powerofscarcity.com
Changing Market Mindset – https://www.marketmindshift.com/

It’s multi-layered. It’s more than thinking buy now, or run out, or you only have one day left. There’s so much to do, it doesn’t always work and it only works for specific audiences depending on the type of speech you’re using. – Mindy Weinstein, 2:39

Just saying that you have these top selling or most popular products on your website helps someone when they search your website. – Mindy Weinstein, 7:50

You want to have the regular price because it instills a sense of loss aversion that we don’t want. – Mindy Weinstein, 33:54

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Mindy Weinstein:

Mindy Weinstein is the founder and CEO of Market MindShift and a national speaker with extensive experience in digital marketing strategy. She has formed companies in every industry, from Facebook to World Fuel Services.

Mindy is also the leading expert on concepts related to persuasion, with years of experience in the field. The research she conducts helps companies better understand how to persuade their customers – and; she is not afraid to think deeply!

His book, The Power Of Scarcity, is available November 8, 2022.

Connect with Mindy on LinkedIn: https://www.linkedin.com/in/mindydweinstein/
Follow her on Twitter: https://twitter.com/mindyweinstein

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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Digital Marketing Strategies for Financial Advisors | Financial advisors http://insitewebsitedesign.com/digital-marketing-strategies-for-financial-advisors-financial-advisors/ Mon, 31 Oct 2022 21:07:00 +0000 http://insitewebsitedesign.com/digital-marketing-strategies-for-financial-advisors-financial-advisors/

In today’s online world, digital marketing is essential and an effective way to promote your business online. No matter the size of your business, it’s one of the best ways to grow your business, and you don’t have to be a 100% online business to take advantage of it. However, to grow your business and your income, you need the best digital marketing strategies by your side. What I’ve observed in elite advisors and teams that want to grow is that they have adopted a strong digital marketing strategy.

Companies can use a combination of strategies to attract ideal customers on different channels. The opportunity presented by COVID-19, nearly three years later, has swung the world into a virtual space. This reduced the visibility of advisors relegated to only serving customers in their local areas. Consumers are savvy and, in addition to asking friends and family for recommendations, they use Google and other search engines to find an advisor.

Here are four digital marketing strategies to use to your advantage and grow your customer base. Compliance rules differ depending on your situation, so check with your own compliance team to understand what you can or cannot do in relation to digital marketing platforms.

search engine optimization

When you optimize your website for search engines, people can find you based on commonly used phrases. Search engine optimization, or SEO, is a form of inbound marketing because it helps people find your website through search engines. It brings people to your business without you having to find them. Inbound marketing is less intrusive than outbound marketing — which includes TV ads, radio, and cold calling — because people interact with inbound marketing content exactly when they want to.

SEO can be broken down into a few things. There’s on-page SEO, which is about the keywords you’re targeting and other things you control on your website. Off-page SEO focuses on getting shares and links to your website content. Technical SEO deals with how your website works and whether search engines can crawl and index pages. SEO is a long-term strategyso you won’t get an immediate gain, but if you stick with it, it will pay off in time when you see your business grow.

Content Marketing

Creating valuable content online that inspires people to interact and engage with your business is at the heart of content marketing. The content you create doesn’t always need to be written: it could be a video, a blog post, or an infographic to share. The key word here is “share”. The more people who visit your website, share your content, and link to it on their websites, the better search engine rankings you will see.

In your content marketing strategy, incorporate your personal story and “why” into your content so consumers have a chance to get to know you and what you do. Only share information you’re comfortable sharing, but keep in mind that advisors who show their personal side have a better chance of connecting with potential clients faster.

Advertising by e-mail

With email marketing, you use email to interact with current and past email subscribers or customers. How do you get said subscribers? You can start by having an opt-in email on your website. Email marketing is related to content marketing because you can use your emails to engage and share content.

Send a monthly newsletter with an update on your blog, new promotions or news from your company. Don’t spam people by sending too many emails in one day. Encourage others to subscribe to your newsletter via social media posts and offer an incentive, resource or tool that they would be willing to trade their email address for. Use platforms like Mailchimp, Mailerlite, or Constant Contact to set up your email marketing system.

Social Media Marketing

Social Media Marketing uses a variety of social media platforms to communicate and interact with your target audience. There are several social media platforms advisors can take advantage of, such as Facebook, Instagram, LinkedIn, and TikTok. Your business should be where your target audience is. If you’re not having success on one site, you should find another where you can reach your target audience.

Just like email marketing, social media marketing also ties into your content marketing strategy. This is another outlet for you to share the content you create. Posting and managing social media can be a full-time job, so choose one or two platforms to master first. Unless you have a dedicated member of staff or an outside vendor to do the job, it can quickly become overwhelming. At this point many advisors tend to quit and this can be avoided if you create a strategy and plan to do the heavy lifting.

Align Strategies

Each of these growth strategies work together and here’s how: You have an idea for a new article and you share this piece on your website about how this topic can affect your potential customers. You then create an attractive infographic to grab people’s attention. You take the time to research keywords, which you include throughout the content. It starts ranking in search engines, and you share this content in your email newsletter and post your infographic on social media to drive traffic to your website. Your content starts ranking even higher, and then you get the attention of a major publication. They write about your article and link to your website. Then more people will find you from that post. You are now at the top of search engines for your target keywords and sales can soar thanks to your hard work.

Once you’ve found the right combination of effective strategies, look to document and then duplicate the process for maximum results.

Keep the end goal in mind

Identifying your goals is important for any digital marketing strategy. Is it brand awareness? Find more potential customers? Expand your digital footprint? More commitment? Whatever the end goal – and there doesn’t have to be just one reason – use the best tools to achieve your ideal results. Understand that digital marketing does not stop. You need to keep creating, optimizing, and sharing content to see consistent growth. If you do this, you will be able to reap significant growth in your consultancy business.

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Multi-Location Law Firm Marketing – Above the LawAbove the Law http://insitewebsitedesign.com/multi-location-law-firm-marketing-above-the-lawabove-the-law/ Fri, 28 Oct 2022 21:47:58 +0000 http://insitewebsitedesign.com/multi-location-law-firm-marketing-above-the-lawabove-the-law/

Many law firms have multiple locations. How should multi-site law firms manage websites and marketing? Marketing strategies for multi-site law firms are varied and may require more planning and management than single-site marketing. A multi-site business may choose to host multiple websites or a single website incorporating multiple links. A multi-site law firm can focus on improving its Google Business Profile or driving traffic to its specific sites using legal blogs and informative content. There are best practices for marketing strategies that should be followed based on your law firm’s practice, expertise, and goals.

Creation of websites for multi-site law firms
Should my multi-site law firm have one or multiple websites? More than one website might seem like a good decision if you have multiple offices, especially if each location focuses on a different type of practice. Consider the following scenarios:

Multiple websites
Some law firms may choose to create multiple sites, but this will require a little extra planning. The choice of having one or more websites is complicated. Depending on your law firm, a multiple-website plan may be right for you. The following situations may warrant multiple websites.

  • Your locations are multiple but are in no way linked.
  • Each of your sites offers different services that do not go together. For example, one of your sites deals with estate planning and the other with personal injury law.
  • Your law firm wants to establish itself as a leader in a particular area of ​​law.
  • Your law firm aims to target urgent cases.

Single website

Your law firm can benefit from multiple websites if the above situations apply, but there are some situations where having multiple websites may not be advisable. The following situations may not benefit from multiple websites.

  • Your law firm practices the same law in all of your locations.
  • Your law firm has no reason to have more than one website.
  • Competing law firms have many websites.
  • Your company changes its plans with marketing vendors.
  • A fresh website design is all you want.
  • Your business is considering abandoning an unsuccessful website.

Speaking with a digital marketing professional before deciding if you want multiple websites for your multi-site law firm can be beneficial and help your business decide on its website plan. It would be wise to employ the help of a professional if you decide to create multiple websites, as the business can present unique challenges.

Multiple Website Challenges

Creating, managing, and marketing multiple websites can be a challenge for a law firm, especially if there is no dedicated employee responsible for managing and maintaining the multiple sites. Before deciding on this marketing strategy, you need to be sure that your business can handle the additional work and planning required to create and maintain multiple websites. Answering the following questions before building multiple websites can help your business prepare for this endeavor:

Will you have the time and energy to manage more than one website?
It will take a lot of time and money to create multiple websites. You need to have the time and budget to produce professional websites. You may even need to hire one or dedicate a team to do this extra work.

Will you have enough content for multiple websites?
Consistent content is necessary for every website. If you don’t have enough content for each location’s website, it might be a good idea to run just one website. When blogging becomes sporadic and a business does not consistently deliver consistent content, its reliability will be in question.

Will you have the patience to wait for the results?
Results take time. Climbing the SEO ranking won’t happen overnight. You must be patient while waiting for the results. You will need to double (or triple) the amount of patience if you are building more than one website. Each is unique and separate for SEO purposes.

Are you aware of Google’s best practices and guidelines?
There are specific guidelines and rules that all website owners must follow. You should be aware of these practices, so that you do not do anything that may harm your website’s online reputation. It is wise to review these practices and understand their complexity before deciding to manage multiple websites.

Do you have the technical expertise and support to maintain and manage multiple websites?
If you don’t have the expertise to support multiple websites, you may want to limit your websites to a single site. Again, hiring a specific person or team may be required to support, maintain, and manage your company’s multiple websites.

Tips for local search results

Discrepancies in your law firm’s information can cause issues with local search results. To perform well on Google, you should consider the following tips:

Consistency of contact information
Names, addresses, and telephone numbers (NAPs) must be consistent for a multi-location law firm to perform well in local search rankings. To ensure that your website and Google Business Profile information is always accurate, you should consider the following when evaluating the accuracy of your NAP:

  • Last name: If the name of your law firm has changed or been renamed, if you have added a new partner or deleted a partner, you must ensure that the name that your locations use online is correct. Do a search for all versions of your business name, then update and remove anything that isn’t current.
  • Phone number: Your locations can have multiple phone numbers, and each office can have multiple numbers within it. Make sure each office has an official contact number and update your websites and profiles accordingly.
  • Addresss: Multiple address lists may exist and additional address information may also exist after moves or extensions. Make sure current addresses are up to date and accurate for each location, and verify that all details are correct, including suite numbers, postcodes, and postcode extensions.
  • URLs: URLs can be tricky. Updating a URL can break links and disrupt user sessions if not done correctly. If you need to change a URL, use the appropriate procedure to update and verify that the URL link works correctly.

Website Consistency
Your website is a resource that shares local data about your law firm. It must remain consistent online. To stay consistent, focus on the following elements of your website:

  • Landing pages: Your website must contain separate landing pages. The landing page for each location should include the address, phone number, hours of operation, and services provided. A map and directions would also be an informative addition to each location’s landing page.
  • Accessibility: All landing pages must be accessible to Google’s spiders – the ones that crawl and index web pages. You should also include a unique URL and a clear sitemap with internal links. Your website will not be effective if it is not accessible to the public.
  • Layout: Use consistent formats for dates, times, and other informative elements, so they work across all web pages, websites, and social media. Consistent formats across location websites will demonstrate reliability and reliability. The lack of consistency will call this reliability into question.
  • Site quality: Focus on the overall quality of your sites and follow Google’s best practices. Use unique content on each page and make sure it’s relevant and well-written. Also, make sure your site loads quickly and is user-friendly.

A clear and concise website shows that your business is responsible and trustworthy. This reliability will help build trust with future customers.

Google Business Profile
A Google Business Profile is an effective tool that will create and enhance local visibility for your law firm. Your Google Business Profile should appear in local results and map results. Consider the following guidelines when creating or updating a Google Business Profile:

  • Keywords should not be included in the name of the law firm.
  • Your business should have unique phone numbers for each location.
  • Your address should be listed exactly as it appears on your website.
  • Use the same law firm name and categories for all locations.
  • Use a review strategy to help your profile stand out from the competition.

The Google profile is an important facet of your marketing strategy, whether your business is small or large, no matter how many offices you have. Using the right marketing strategy and management, a Google Business Profile will help you grow your business over time.

Next steps in digital marketing

There’s a lot to consider when developing a marketing strategy for a multi-location law firm. It depends on your company’s culture, brand, and plans. Multiple websites might be the perfect plan for your law firm, or you might find multiple websites that don’t fit your schedule and budget. If you decide to use multiple websites, you should be prepared for the challenges that may arise. Knowing your limits and what to prepare for is half the battle. Data consistency, a reliable and consistent website, and a fully optimized Google Business Profile will provide an excellent marketing foundation for your multi-site, multi-location law firm.


Annette Choti, Esq. graduated from law school 20 years ago, and is the founder of pen of law, a legal digital marketing agency focused on small law firms and independent law firms. Annette wrote the bestseller Click Magnet: The Ultimate Guide to Digital Marketing for Law Firmsand hosts the podcast Legal Marketing Fair. She is a sought after CLE speaker and speaker in the United States and Canada. Annette has done professional theater and comedy, which isn’t all that different from the legal field if we’re all being honest. Annette can be found on LinkedIn or at Annette@lawquill.com.

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Lakewood’s Equidox offering ADA-compliant digital accessibility http://insitewebsitedesign.com/lakewoods-equidox-offering-ada-compliant-digital-accessibility/ Wed, 26 Oct 2022 10:50:00 +0000 http://insitewebsitedesign.com/lakewoods-equidox-offering-ada-compliant-digital-accessibility/

LAKEWOOD, Ohio — Established about a decade ago, based in Lakewood Equidox focuses on improving the accessibility of PDFs to people with disabilities, including those who are blind or have low vision.

“Equidox is a document conversion software tool that converts inaccessible PDFs to accessible PDFs for people with disabilities,” said Equidox Sales Manager Pat Needles. “Many organizations will put PDF files on their website for public consumption.

“If the PDF is not produced in an accessible manner, that is, it is not read in the correct order, the document becomes useless for a screen reader. They do not take any content from it.

By advocating and improving PDF accessibility, Equidox helps organizations fully comply with the requirements of the Americans with Disabilities Act (ADA) while ensuring equal and fair access to important documents.

“Digital accessibility is part of the ADA, just like parking, elevators, and wheelchair ramps,” Needles said.

“Digital accessibility is a law in which organizations must make their content accessible to people with disabilities, which is approximately 20% of the population. You simply cannot discriminate against these people. So there are a lot of lawsuits going on every year in the area of ​​digital accessibility.

Digital accessibility lawsuits have increased by more than 200% since 2017, with more than 4,000 filed in 2021.

“This year there will be about 5,000 lawsuits,” Needles said. “It’s growing every year because people are asking organizations to make their content accessible.

“If you were visually impaired, you wouldn’t stay on a website where you couldn’t navigate and ultimately buy something. For people with disabilities, they need to have that content available in an accessible format.

The other aspect of Equidox’s work is that accessibility improves SEO and builds a client’s reputation.

While its parent company, Onix Networking, was recently acquired by Tailwind Capital, Equidox is now a stand-alone operation and the main tenant of the Bonnie Bell Building in Lakewood.

Looking ahead, Needles said Equidox is developing automated technology using computer vision and machine learning.

“Basically, this constitutes artificial intelligence,” Needles said. “We automate the process for organizations to make their PDFs accessible. For example, I receive my bank statement by email once a month in PDF format.

“We would automate the PDF accessibility part of this document and make a statement 100% accessible to someone who receives it via email that they can easily open and read. The same goes for credit card statements “, utility bills. Anything that’s a repetitive type of document, we automate that process for organizations.”

While Equidox has 37 employees nationwide, a handful are located in Lakewood, which Needles says is an ideal location for the growing company.

“We work with some really big companies in Cleveland,” Needles said. “We have built a great culture here at Equidox.

“Our employees love working for us. We are a generous outfit. We have a charitable arm that loves giving to the needy in Cleveland as well as Lakewood. I would say we are a very caring company.

Read more news from the messenger of the sun here.

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Good connectivity is the key to business growth http://insitewebsitedesign.com/good-connectivity-is-the-key-to-business-growth/ Sun, 23 Oct 2022 08:32:47 +0000 http://insitewebsitedesign.com/good-connectivity-is-the-key-to-business-growth/

Businesses need a good internet.

It sounds like a no-brainer, but it’s a mantra that Richard Conway, Founder and CEO of Pure SEOcredits the continued success and growth of his SEO company.

An Auckland-based digital marketing agency specializing in helping small and medium-sized businesses with SEO, SEM, CRO, social media, content and online advertising, Pure SEO was founded in 2009 “with a computer laptop and a website that looked like a kid built that,” Conway says.

Fast forward from those humble beginnings to the present day, and Pure SEO has grown to include 96 employees across multiple countries, making it the largest SEO agency in New Zealand. In fact, the company was considered one of Deloitte’s 500 fastest growing technology companies in the Asia-Pacific region every year from 2012 to 2018.

What is the secret of such success? Beyond a deep understanding and knowledge of SEO and all things digital – which Conway and his team obviously possess – he would tell you that the key to growing his business quickly is as simple as have good connectivity.

Why a good internet is important

With so much activity online these days, connectivity is essential at all times.

“I have about 70 people in my office in Auckland,” says Conway, who uses Travel Internet for his business broadband. “They are all on the Internet at the same time. We use web crawlers; we run all kinds of really intense stuff. There are constantly large files synced, lots of data and things like that. If our connectivity wasn’t up to snuff, it would make my life a whole lot harder.

When Covid hit, Conway saw firsthand the detrimental effects of poor connectivity on her colleagues as everyone started working from home.

“I am part of organization of entrepreneurs, and when Covid kicked in, we had meetings every week. I was hearing these other business owners talking about the issues with their home internet,” says Conway. “During that time, the Voyager broadband at my house was still working, allowing me to have video calls and everything without any problems. That’s really when I became a big advocate for Voyager because I saw what other people were going through, and I wasn’t going through it myself. Broadband issues are the last thing you need in this situation,” he says.

Connectivity has real business consequences

Coming out of the Covid lockdowns, Conway has a new perspective on being a business owner.

“The world has changed,” he notes. “It’s not just about having a good ISP in your office, it’s also about having it at home. As a business owner, if you have rotten internet at home, it affects everything. »

For Pure SEO, good broadband is also key to sales, as fewer transactions take place in person.

“Our salespeople had moved from face to face – where you can build a relationship – to video calls. I didn’t think there would be a lot of leads closed by video because you can’t build the same relationship. But having a decent internet connection on video calls made the difference as there is nothing worse than making a cold call where someone comes in and out and has to stop the video because the bandwidth is not enough. And that has real business consequences.

Find the right supplier

Conway attributes the success of Pure SEO to having Voyager as a provider, both in his office and at home. “Traveling literally helped our business grow through Covid, and we couldn’t have grown without them. That’s why I can’t speak highly enough of them,” he says.

“We’ve been using Voyager for eight or nine years, both in my office and at home. Before Voyager, we used another provider in the office and had connectivity issues. With so much of our activity online, it was causing a lot of stress. Since the switch to Voyager, the internet just broke it.

Advocacy for New Zealand businesses

Having been in the game since 2002, Conway has a wealth of knowledge and advice to share with Kiwi business owners. In addition to providing high quality digital marketing services, he is also an advocate for individuals and small businesses across the country, lending his time and expertise to multiple organizations.

An organization close to his heart is The David Awardswhich recognize and celebrate the unsung heroes of New Zealand’s small businesses and home businesses.

“Pure SEO won the David Awards in 2013, and it was a pivotal moment for us,” says Conway. “We were nine or ten people at the time, and it really had a huge impact on the company and our employees.” Now Conway is donating his time, technical abilities and funds to help the David Awards grow as a vital board member.

“The David Awards are there to help small and micro businesses, because there’s nothing else for them,” he says. “New Zealand was built on small and micro businesses; that’s where I started, as a one-man band. These are the businesses that need recognition and support, and that’s what the David Awards are for.

You can watch an interview with Richard Conway herewhere he shares insights and thoughts on being a business owner in New Zealand, as well as more valuable thoughts on SEO and the digital landscape.

For more information on Voyager business broadband (and other business-focused solutions), click here or contact their experts on 0800 4 VOICE or business@voyager.nz.

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How to Optimize Your WordPress Website for SEO in 2022 http://insitewebsitedesign.com/how-to-optimize-your-wordpress-website-for-seo-in-2022/ Thu, 20 Oct 2022 18:01:35 +0000 http://insitewebsitedesign.com/how-to-optimize-your-wordpress-website-for-seo-in-2022/

WordPress has become a preferred platform for businesses of all sizes and in all industries. This is due to its user-friendly nature and relatively simple maintenance features. Along with the many plugin and theme options available for users to customize their websites, WordPress is a great option for businesses looking for a seamless web experience.

Due to these beneficial options and features, WordPress is actually one of the most popular website building and content management systems in the world.

However, WordPress isn’t necessarily the most SEO-friendly platform without a few key tweaks. WordPress powers nearly 50% of all websites on the internet; therefore, there is a lot of competition for business owners looking to rank their WordPress website on search engines like Google.

But don’t be afraid; there are many techniques you can use to ensure your WordPress site is optimized for search engines. Using a little SEO know-how and some effort, you can optimize your WordPress website and start climbing the search rankings. Here are five ways to start optimizing your website today:

  1. Use an SEO specific plugin

There are many WordPress SEO plugins available, and they can help you optimize your website for search engines. These plugins help implement optimizations automatically, while providing valuable tips and tricks on how to improve your website.

Some common SEO plugins include Yoast SEO, WP Rocket, etc. These plugins help you optimize your webpage title tags, meta descriptions, page speed, XML sitemaps, social media integration, and more. Yoast SEO is one of the most popular plugins that helps optimize your website for both on-page and off-page SEO factors.

As is known, page speed is a key ranking factor for SERPs. If you want your WordPress website to load quickly, you can use a caching plugin. What a caching plugin does is create a static copy of your webpage and serve that copy to users instead of loading your entire website when you get a visitor. This can help improve your website speed significantly.

By investing time in researching, installing, and configuring the right plugin for your website, you can ensure that your WordPress website is seamlessly optimized without missing any important elements.

  1. Select an SEO-friendly theme

Your WordPress theme can have a huge impact on your website’s search optimization. There are thousands of themes available, so it is important when choosing a WordPress theme to make sure you select one that is SEO friendly. This means that the theme should be well coded, responsive on all devices and optimized for fast page loading speed. An SEO optimized theme will adjust to display correctly on all devices and should be easy to navigate; these two factors that are key for search engines and website visitors.

A search engine optimized theme will help your website climb higher on the SERPs, which will translate into more viability for potential visitors. With many options to choose from, there’s one that matches both your brand identity and search engine needs.

Start your search for an SEO friendly theme and watch your WordPress website start to outpace the competition. If you’re unsure which theme will impact your site’s rankings, talk to a qualified SEO agency.

Finsbury Media, an SEO agency from London, can help you select and optimize the right theme for your business. SEO is a complex and ever-changing landscape, as many business owners choose to partner with reputable agencies that are proficient in building and optimizing websites.

As a business owner, you might not have time to sit down, research and test every optimization. An SEO agency takes the guesswork out by providing you with qualified experts up to date with the latest SEO trends.

  1. Optimize your images

An often underestimated way to optimize a WordPress site is to start with images. You need to make sure that all of your images have descriptive filenames and use appropriate alt tags, including your keywords.

In addition to correctly tagging and naming images, you can also optimize images to increase your site speed, thereby improving your search rankings. This is because when an image is uploaded to your website, WordPress will automatically create multiple copies of that image in different sizes.

For most site owners, these extra sizes are often unnecessary. Storing these extra images can seriously slow down your website.

Finding the right balance between image quality and file size is critical. Optimizing your images can save you time with each page load and reduce your bandwidth consumption. There are several ways to compress images, including using an online tool or a WordPress plugin.

By improving these two factors, you can help optimize the overall performance of your website. Make sure you only use the sizes you need and that all your images are presented in the most optimized format for your website.

  1. Use keyword rich content

One of the most effective ways to optimize your WordPress website is to use keyword-rich content. This basically means that all content on your websites, such as product pages or blogs, should include relevant keywords that you want to rank for on search engines.

Before you can start incorporating keywords into your website content, you will need to do your research and identify the most relevant keywords for your products and services. Fortunately, there are various tools that can be used to support this process, including Google Keyword Planner and Moz Keyword Explorer.

Once you’ve identified and developed a list of relevant keywords, take the time to rank each keyword based on factors like search volume and level of competition. Then start incorporating those keywords into your site content.

In addition to using keywords in your website content, you should also include them in your page titles and tags, this will help search engines index your site more effectively and help you rank. for your keywords. You can also incorporate your keywords into your page URLs.

This will help search engines and users clearly understand what each page on your site is about.

However, be careful not to overdo it with keywords. This is considered ‘keyword stuffing’, which will look unnatural to search engines and may result in penalties from Google.

Rather than spamming your keywords on your website, focus on quality over quantity. Develop high-quality content that brings value to readers and uses your keywords naturally.

By developing relevant and valuable information, your site visitors will be more likely to come back for more. If your keyword-rich content can seem useful to users, you will be well on your way to ranking your WordPress website.

  1. Optimize your website speed

As mentioned earlier, website speed is a crucial ranking factor for search engines like Google, not only that, but optimizing your website speed is essential if you want to keep visitors on your website. site long enough to convert. This makes optimizing your web page speed an essential step in any SEO strategy.

Luckily, with WordPress, there are plenty of ways to optimize the speed of your web pages. These methods include:

  • Improve servers
  • Image Compression
  • Using a Content Delivery Network
  • Caching static content
  • File size reduction

Optimizing your website’s load time can be difficult, but it’s essential if you want to improve your search engine rankings and provide users with a seamless web browsing experience. Visitors will be more likely to stay on a website that loads quickly, improving your bounce rate, impacting your rankings, and improving conversions.

Final Thoughts

These are just a few of the many things you can do to optimize your WordPress website for SEO. By following the tips above, you can be sure that your website is optimized for 2023.

However, keep in mind that SEO is constantly changing, so be sure to stay up to date on the latest trends, algorithms, and best practices to ensure your WordPress website continues to rank way above its benchmarks. competitors for years to come.

SEO is an ongoing process, and without constantly monitoring your efforts, you can start to drop in rankings. Be sure to use tools like Google Analytics, Moz, and SEMrush to track your performance.

Continue what works well and make adjustments if necessary. If your rankings don’t seem to be giving you the boost you’re looking for, contact an SEO agency that has experience ranking websites like yours.

Implementing a few of these tips can have a huge impact on your website’s search engine optimization efforts.

Featured Image Credit: Photo by Markus Winkler; pexels; Thanks!

Angel Martins

Angel Martins is a longtime New York-based writer and marketing manager for the UK’s leading digital marketing agency, Finsbury Media. Finsbury Media offers a full range of digital marketing services, growing businesses in the UK and around the world. Angel is passionate about all things technology, marketing, SEO, PPC, web design, social media, and more.

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