Email has long been a powerful tool for marketing and sales. But companies must constantly update their methods to get the most out of their strategy. Members of the online small business community are familiar with these challenges. Get their tips for improving email marketing and sales below.
Generate leads with these email capture tools
Before you can close any email sales, you need to collect addresses. There are a variety of tools available to help you connect with relevant customers. Adam Connell of Blogging Wizard explores a few in this article. And the members of BizSugar discussed further here.
Try these lead generation strategies in 2022
B2B businesses need to keep up with industry trends to continue to connect with potential customers. So how can you collect more leads in the coming year? Industry experts including Ryan Foland share methods in this article on Infuse Media.
Adjust your marketing budget for 2022
Changes in your sales and marketing strategy over the next year may also require a change in budget. The more you invest in your strategy, the more your business should earn. Lane Ellis of TopRank Marketing discusses the concept in more detail here.
Boost your return on email marketing investment
Email marketing is often free or affordable, at least in terms of money. But it takes time and effort. So you want a solid return from your strategy. In this Small Biz Viewpoints article, Harry and Sally Vaishnaiv discuss how to improve the ROI of your email marketing.
Consider Moosend to Save Money on Email Marketing
There is no shortage of available email marketing tools. But it’s always worth looking for new options to access advanced features or save money. In this Digital Millions article, Tamal Kr. Chandra reviews a tool called Moosend, which can save businesses money.
Improve Your Income With These Sales Tools
Whether you’re selling by email or using other methods, the right tools can help you close more deals. And when you sell more effectively, your income should increase dramatically. Ada Durzynska lists 15 of the best selling tools for businesses in this GetResponse article.
Get More Conversions With These Web Design Tips
When you connect with customers via email, you can send them to your website to close the deal. So the design of your site can have an impact on the number of sales you make. The tips in this Pixel Productions article by Kyriaki Raouna can help you update your website for optimal conversions. You can also see the comments on the post in the BizSugar community.
Use these copywriting strategies to increase conversions
Along with your website design, your copy can also help you close more sales. On the Oktopost blog, Eyal Katz offers seven writing strategies that can help B2B marketers increase conversions.
Boost customer service capabilities
Email isn’t just used to market and close sales. It can also be an effective customer service strategy. Whether you are handling this through email, live chat, or other methods, good service is essential. Elechi Emekobum explains how to improve customer service in this Gold Platter article.
Improve efficiency with these apps
Working efficiently can help you close more deals and get more done in your business. There are many apps and tools that can help you improve your efficiency. Becca Williams details six in this SmallBiz Technology article.
If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected]