Content Marketing Manager Job, Cape Town, Johannesburg

Remuneration: to discuss
Site: Cape Town, Johannesburg
Level of education: Degree
The employment level: Senior
Type: Permanent
Society: Irvine Partners

job description

Irvine Partners is looking for a Content Marketing Manager, based in South Africa, to implement strategies in each of the regions in which it operates. The ideal candidate will be a writer at heart with a mind for strategy and must be able to blend strategic and critical thinking with creative writing.

Irvine Partners is an integrated multinational public relations and marketing firm that works with some of the world’s leading brands in the technology, tourism and financial services industries.

Purpose of the role

The successful candidate will report directly to the head of public relations and digital marketing and the CEO. They should have a solid understanding of PR and marketing tactics, social media and SEO, as they will be responsible for implementing branded content strategies across multiple channels.

Responsibilities include (but are not limited to):

  • Develop integrated marketing campaigns
  • Ensure constant media coverage in all regions
  • Coordinate award nominations and speaking opportunities
  • Demonstrate real brand vision by showing an in-depth understanding of target audience research, creative team insights, multi-channel planning activities, and evaluation of previous creative campaigns
  • Use business and creative knowledge to translate strategic goals into compelling creative briefs
  • Collaborate effectively with the content team
  • Analyze existing data, market reports and trends
  • Develop, manage and analyze brand case studies
  • Monitor the success of campaigns and suggest changes and improvements if necessary
  • Develop strategies that interpret cultural and social trends relevant to the brand

* Keep abreast of current trends and industry best practices

Terms & Conditions

  • A relevant qualification in communication / marketing
  • At least five years of experience as a content strategist / content writer / marketing manager, preferably with three years in an advertising agency
  • Experience working in advertising and media across multiple channels, including digital, is essential
  • Public relations experience is a plus
  • A good command of the English language (both oral and written) is essential
  • Strong analytical research skills
  • An understanding of the business context of communication and the need to measure and track its effectiveness
  • An ability to exercise strategic principles and structured / critical thinking to approach business development projects
  • Experience working on the full range of major social media platforms (publication, analysis, audience development)
  • Hands-on technical SEO experience is essential
  • Experience working with WordPress would be beneficial but not essential

How to register

Please send CV and cover letter to [email protected]

Company Description

Founded in 2010, Irvine Partners is a full-service integrated public relations and marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.

Posted Oct 11 2:59 PM, closing Dec 10, 2019

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