Conversational UX, brand creation 101, marketing survey – TechCrunch

Before reviewing the expert articles published over the past two weeks, I would like to thank Walter thompson, Anna heim, Annie saunders, Richard Dal Porto and Ram iyer to share ideas, stories, and edits that keep this feature on track and moving forward!

Software Consulting

(TechCrunch +) Using Data-Driven Techniques To Defeat The Big Resignation: Dr Meisha-ann Martin, Director of People Analytics at Workhuman, explained how the pandemic has caused many workers to consider switching jobs . More than half of those polled in a survey who hope to keep their current job said “it’s because they love their company and / or their colleagues,” she wrote.

Two suggestions: Recurring weekly video calls in which managers check in make remote employees feel more connected. Additionally, Martin recommends using “data-driven automation and analytics” to capture employee sentiment. “The best tools will also provide actionable insights that HR and managers can use to drive employee engagement. “

(TechCrunch +) UX Conversation: The Missing Piece of Your Chatbot Strategy: Raghu Ravinutala, CEO and Co-Founder of, discussed the flaws of chatbots and how companies can implement best practices that improve customer experience. “With each new interface, the goal is to improve human-machine interactions and provide a more intuitive user experience,” Ravinutala wrote.

“The conversational user experience presents a greater challenge due to the nuances involved in human language. It requires careful thought, empathy for the user, and significant design considerations to carefully create elegant experiences. “

(TechCrunch +) Apple’s App Store Connect Will Open This Christmas: Can Developers Take Advantage? : Breaking with tradition, Apple’s App Store Connect remains open to review app updates and new submissions. “At first glance, it looks like a total victory for app developers and their customers, but one expert we spoke to warned that some developers could have unintended consequences if they don’t adapt to recent changes. Anna Heim wrote.

To find out how app companies can leverage it, she interviewed Georgina Lupu Florian, CEO of Wolfpack Digital, Jamie Shostak, founder of Appetiser, and Yasser Bashir, co-founder of software development company Arbisoft.

Consultant: Digital wolfpack
Recommended by: Anonymous
Testimony: “We chose to work with them because of their excellent communication, and they were recommended to us. They helped us launch on time, create an attractive design, and adapt to scalability. “

Growth Marketing

Jamie Viggiano, Director of Marketing at Fuel Capital, wrote a four-part series for TechCrunch + that explains how start-ups should start growing their brands:

Part 1: (TechCrunch +) Start Building Your Branding Book with a Visualization Workshop

Part 2: (TechCrunch +) Create Target Customer Profiles to Develop Successful Growth Strategies

Part 3: (TechCrunch +) Make a place for your brand with a positioning statement

Part 4: (TechCrunch +) 2 exercises that will bring your brand image to life

(TechCrunch +) Demand Curve: How Ahrefs Home Page Makes Prospects Buy: Landing pages with high conversion rates have one thing in common: They make it easier for a customer to buy. “People have a short attention span, so if your homepage is confusing, they’re going to leave,” writes Joey Noble, Demand Curve community manager, in his latest TechCrunch + article. In a detailed analysis of the homepage of SEO agency Ahrefs, Noble explains how the site captures the reader’s attention, reduces friction, and increases desire.

(TechCrunch) Demand Curve: Avoid These 10 Copywriting Mistakes to Get More Conversions: Joyce Chou, Senior Content Manager at Demand Curve, presented 10 common writing mistakes and, most importantly, how to avoid them. Along with important basics like avoiding passive voice, Chou shows how to create headlines and present social proof that gives customers more confidence to trust you with their business.

(TechCrunch +) 10 Growth Marketing Experts Share Their 2022 Predictions & New Years Resolutions: I reached out to the marketers we met through our expert program and asked them to share predictions for the news year and reflect on some of the trends we’ve seen. The responses and advice we received were as varied as those interviewed, but almost all indicated that learning (e.g. analysis training, starting AI tools, etc.) featured prominently. on their to-do list.

Marketing: Brent Payne, strong interactive SEO
Recommended by: Brad Schnitzer, Techstars Chicago
Testimony: “He’s the best SEO in the Midwest. He led SEO for the Tribune and has now used those skills to help early stage founders achieve the same success. It has honestly changed the trajectory of many of the 42 or so startups I have invested in at Techstars Chicago over the past four years.

Marketing: Six Spoke
Recommended by: Anonymous
Testimony: “We worked with them because of their portfolio of clients, their past experience and their data-driven results. They helped us to create a differentiated positioning, by stimulating our notoriety and our demand generation indicators. “

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