DALLAS, September 19, 2022 /PRNewswire/ — The Dallas Holocaust and Human Rights Museum is launching its first full-fledged brand campaign with the help of its local referral agency, Tegan Digital. Tasked with increasing exposure to the Museum’s expansive modern exhibits and immersive educational resources, the Tegan team created a striking invitation for visitors to its new location to Dallas’ Historic West End.
“Tegan’s team has artfully distilled the heart behind the Museum’s message, creating media that will not only resonate with our audience, but center the dignity and humanity of those whose stories we tell,” said declared Marie Pat Higgins, President and CEO of the Museum. “We are thrilled to launch this campaign and know it will move and inspire all who come across it.”
The agency led the strategy, design, writing and visual storytelling, creating a compelling narrative centered on the Museum’s position as a repository of historical and cultural memory – a place where education and remembrance can serve powerful agents of change. The campaign kicks off this month and will run for several years across a wide range of media, including connected TV, outdoor, print, digital displays, paid search and paid social.
“We are honored and thrilled to play a creative role in the Museum’s inaugural brand awareness campaign,” said John Herington, Vice President of Client Services at Tegan. “I can’t think of a more crucial and urgent responsibility than the Museum’s mission to keep the truth of history alive and accessible to new generations and to continue to inspire people to stand up against injustice.”
Tegan’s working relationship with the Museum began in 2019 when the agency took on the challenge of completely redesigning its website, which launched alongside the official opening of its new 55,000 square foot permanent residence. downtown. dallas. The agency’s role in the project included creation of the digital strategy’s information architecture, UX/UI design, web and CMS development, photography and videography, and ongoing site management.
The Museum provides a space for individuals to learn and reflect on our history and our common humanity. It is the only institution that focuses on both the Holocaust and human rights in the service north texas and the surrounding states of Oklahoma, Arkansasand Louisiana. The Museum continues to be recognized for its creative programming, internationally acclaimed exhibitions and distinguished speakers.
About the Dallas Holocaust and Human Rights Museum
Since its founding by Holocaust survivors in 1984, the Dallas Holocaust and Human Rights Museum has been a place of remembrance. Through its mission to teach the history of the Holocaust and advance human rights to combat prejudice, hatred and indifference, the Museum inspires visitors to be Upstanders against injustice. For more information, visit dhhrm.org.
About Tegan Digital
Tegan Digital is an award-winning, full-service digital marketing and advertising agency based in Dallas, TX. Tegan creates digital experiences that matter with partners ranging from startups to Fortune 100 companies. For more information, visit tegan.io.
Vice President of Client Services