Digital Marketing Trends in Rheumatoid Arthritis 2022 Research Report with AbbVie, Janssen, Eli Lilly, Amgen, UCB, Pfizer, Roche, Sanofi and Regeneron

DUBLIN, May 05, 2022–(BUSINESS WIRE)–The “Digital Marketing Trends in Rheumatoid Arthritis” report has been added to from ResearchAndMarkets.com offer.

AbbVie’s Humira.com had the highest total traffic to rheumatoid arthritis patient sites in the United States, with 7.3 million visitors from February 2021 to January 2022, followed by Pfizer’s Xeljanz.com and Amgen’s Enbrel.com.

The highest proportion of traffic to RA patient-branded websites came from direct sources, followed by paid sources. Remicade.com and Simponi.com had the highest proportion of traffic from direct search, followed by Enbrel.com.

For patient-branded sites, AbbVie spent the most on DDA for Humira.com at $4.9 million, followed by AbbVie’s Rinvoq.com at $3.5 million and Pfizer’s Xeljanz.com at $2.1 million.

For HCP sites, AbbVie’s Humirapro.com had the highest number of visitors, totaling approximately 190,000 visits from February 2021 to January 2022. The highest proportion of traffic to HCP websites in the United States came from sources organic and direct. Actemrahcp.com had the highest proportion of traffic from organic searches, followed by Remicadehcp.com.

In the US, Genentech and Sanofi were the top companies using corporate social media channels to post PR-related content. AbbVie’s Complete Medication Tracker app for Humira and Rinvoq saw the most downloads in 2021.

In EUCAN, AbbVie is a top performer with high traffic on its national AbbVie Care sites, as well as Janssen with its Bioadvancemember.ca.

In EUCAN, AbbVie’s Instagram account in Spain had the most interactions for RA-related posts. There were few EUCAN mobile apps with notable activity in 2021, with Biogen’s Care+ Italia app achieving the most downloads.

Scope

  • This report assesses key digital marketing metrics for Rheumatoid Arthritis (RA) Pharmaceutical Assets, including patient and healthcare professional (HCP) branded websites, mobile apps and social media accounts.

  • Metrics include website traffic volume, engagement and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads and interaction social media posts

  • Countries include USA, 4EU (Italy, France, Germany and Spain), UK and Canada (EUCAN)

Reasons to buy

  • Understand the competitive landscape of digital marketing in RA, with a view of the main brand assets of patients and healthcare professionals in different regions

  • Learn about the tactics pharma companies are using to drive traffic to their AR branded assets for patients and healthcare professionals, such as DDA and paid search

  • Understand which website traffic sources drive the most visits to these assets, such as paid search, social media, or organic search

  • Compare top branded patient assets based on how they address and support different patient needs

  • Find out which AR pharma social media accounts are the most active and get the most engagement

  • Learn about the top pharmaceutical AR mobile app offerings in different regions

Main topics covered:

  • Summary

  • American Patient Brand Websites

  • US Hcp Branded Websites

  • US Digital Display Advertising and Search Engine Optimization

  • Mobile apps and social media in the United States

  • Eucan Branded Websites

  • Mobile applications and social media Eucan

  • Annex

Companies cited

  • AbbVie

  • Janssen

  • Eli Lily

  • Amgen

  • UCB

  • Pfizer

  • rock

  • Sanofi

  • Regenerate

For more information on this report, visit https://www.researchandmarkets.com/r/sb65dq

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220505005602/en/

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