Insite Website Design Thu, 29 Sep 2022 02:35:38 +0000 en-US hourly 1 Insite Website Design 32 32 Meet the CEOs: Jeffrey Hau of Prizm Group Thu, 29 Sep 2022 02:35:38 +0000

Prizm Group co-founder and director Jeffrey Hau first dipped his toes in the adland like a founder of a digital agency start-up with a team of three, where he had to perform several tasks in the areas of sales, account management, copywriting and design.

Hau believed that ffostering openness and being accessible are key to leadership,thenbeing now the leader of the Prizm group, he always encourages his coworkers knock at his door to raise any issues Where perhaps just chatting.

Having entered the adland out of curiosity about human preferences and behaviors, Hau said he would likely end up in psychology-related research. In his spare time, Hau likes to prepare a meal for his family and friends as he considers it a perfect remedy to relieve the stress of work.

MARKETING-INTERACTIVE: What was your first job?

Fresh out of college, I worked as an “SEO quality assurance” at Google. It was the most repetitive job ever. I was tasked with crawling hundreds of websites daily and determining if webmasters were trying to cheat the system by inserting keywords into a website, such as placing white text on a white colored background.

MARKETING-INTERACTIVE: What was your first role in advertising?

My first meeting was already at the head of a digital agency start-up with a team of three people. To be exact, it wasn’t a single role, but rather multiple “roles” including Salesperson, Account Manager, Writer, and Designer.

MARKETING-INTERACTIVE: What was your first impression of the ad?

TV advertising is the biggest thing about advertising at the time, and I understood that advertising was about iconic slogans and celebrities.

Another memory was that I was “encouraged” to enter a drawing contest sponsored by a cooking oil brand, and I guess that’s because my mom was the marketing manager at the time.

MARKETING-INTERACTIVE: Who is the mentor who influenced you the most and how?

Since I started my own business at an early age, there weren’t many supervisors. All the partners and teammates who have been with me throughout the journey have been my mentors, especially my business partner Kenneth and our senior account manager Kelvin who have always been by my side since day one.

I guess it’s still true to say that two minds are better than one.

MARKETING-INTERACTIVE: What is the harshest criticism you have received and how did you deal with it?

I don’t recall receiving any particularly harsh reviews, but I see that the review does more good than harm. If you lead a great team and regularly receive constructive criticism from your team, that’s probably the biggest positive sign you can get.

MARKETING-INTERACTIVE: Describe your own management style now as a leader

Being in marketing is not like working in manufacturing because there is no unified standard. I was given a lot of autonomy and freedom growing up, and I really appreciate that; the same goes for managing a team, and perhaps success becomes more valuable and also more enduring. Of course, the key is knowing how to give the right amount of advice, so that they are able to solve problems, but not enough to sit around and wait for instructions.

MARKETING-INTERACTIVE: What is one thing you would like employees to understand about being a leader?

I encourage younger colleagues to take responsibility and lead early in their careers because I believe the best learning comes from mentoring.

Facilitating openness and being accessible are qualities that I would like to pass on to the team.

I encourage any co-worker to knock on my door to raise an issue or maybe just for a chat. As a leader, it’s important to work with the team, not the team working for you.

MARKETING-INTERACTIVE: What do you do in your free time?

For me, cooking a meal for family and friends is a perfect remedy to relieve the stress of work. I enjoy the whole process, from visiting the market to preparing the ingredients. It’s a good few therapeutic hours to clear your head, and perhaps similar to advertising, the fulfillment comes from the public appreciating your work. So don’t be surprised if you meet me in the wet market.

pictures 2020 12 19 11 09 31 1

MARKETING-INTERACTIVE: Where do you find your inspiration?

The cliche answer will be while traveling, but it probably happens a few times a year at most, not to mention we’ve all been stuck in our hometown for a few years.

So, I’ll actually say binge watch YouTube, and don’t choose what you like, rather watch anything from kids’ channels, niche enthusiasts to vloggers all over the world. You will be amazed at the hearing on many of them.

MARKETING-INTERACTIVE: If not in advertising, where would you be?

I’ll probably end up in some kind of research work related to psychology, which is what I studied in college. In retrospect, I entered the advertising field because I was curious about human preferences and behaviors. Academic research could possibly consist of removing the commercial part while going deeper into the subject.

prism aoty 1 1

MARKETING-INTERACTIVE: What advice would you give to someone who wants to start a career in the industry?

Over the years, working with hundreds of new grads, I’ve come up with my own version of the 4Ps in marketing: patience, perseverance, passion, and playfulness. I believe that throughout our careers, each of us has kept a trash can for discarded ideas, and ultimately your success depends on how full your trash can is.

MARKETING-INTERACTIVE: What issue would you like to see evolve in the industry in 2022?

I look forward to seeing brand builders and martechs working hand in hand in times to come. Many times, the two departments still work in silos, perhaps due to internal marketing team structure or agency misalignments. I believe martech and Creative are the two partners that make a happy marriage.

Related Articles:

Meet the CEOs: Aloha’s Ivan Leung
Meet the CEOs: Narrow Door’s Terry Tsang
Meet the CEOs: Lawrence Yang of Publicis Media HK

Mid-term: 2022 – La Spartana Tue, 27 Sep 2022 15:36:12 +0000

The 2022 midterm elections are approaching! In the state of Indiana, the secretary of state, a senator and the district representative from Allen County are up for election. As of August 23, 2022, FiveThirtyEight ranks the House of Representatives and Senate as skinny Democrat and skinny Republican, respectively, meaning both are extremely competitive. If you can vote in this election, your vote WILL COUNT. Here’s what you need to know:

Senate – Todd Young v. Tom McDermott c. James Sceniak

Holder – Todd Young (R):
Major issues include inflation, anti-abortion, securing the Mexican border and opposing President Biden. This would be Young’s second term. Young has been in the role since 2017.

Tom McDermott (D):
Young’s main opposition; major issues include gun control, marijuana legalization, pro-choice legislation, LGBTQ rights, and President Biden’s Build Back Better agenda. Former mayor of Hammond, IN; he would be Indiana’s first Democratic senator since 2012.

James Sceniak (L):
Libertarian, third-party candidate; major issues include inflation, pro-choice legislation, the end of corporate welfare, and criminal justice reform. If elected, James Scéniak would be America’s first and only Libertarian Senator.

Chamber – Jim Banks vs. Gary Synder vs. Nathan Gotsch

Holder – Jim Banks (R):
Major issues include inflation, anti-abortion, anti-immigration and promoting former President Trump’s America First agenda. As a self-proclaimed “Christian nationalist,” Banks is an avid
supporter of Donald Trump.

Gary Snyder (D):
Main opposition to banks; key issues include climate protections, voting rights and support for Biden’s agenda. Snyder has no previous political experience and has been involved with Indiana radio.

Nathan Gotsch (me):
independent challenger; the main problems are inflation and the elimination of corruption. Gotsch is a local reporter who helped inform northeast Indiana about Covid-19.

Indiana Secretary of State – Diego Morales vs. Destiny Wells vs. Jeff Maurer

Diego Morales (right):
Republican candidate; major issues are not available on its website, nor does social media provide much information about its politics. On the website, he said he was “a faith-guided curator” and went to college in the Netherlands.

Well of Fate (D):
Democratic candidate; key issues are non-partisan election verification and the encouragement of small businesses. Wells narrowly led in the polls last week, meaning this race is a toss-up.

Jeff Maurer (L):
Libertarian candidate; key issues include election transparency, open audits of all counties, and encouragement of small businesses.

If you’re 18, you might be thinking, “This is my first election! I don’t know how to vote. Check out Dr. Ginder’s email you received on August 23, 2022 for the link to register, and here’s what Allen County Board of Elections Elections and Mail-in Voting Assistant April Johnson had to say :

“The voting process is quite simple. You can check our website to find your voting location. On election day, they will check your ID, usually a passport or driver’s license, show you how to vote, and you’ll be good to go.

There are a set number of locations depending on the type of election, so if you volunteered at a polling station in 2020 or drove one, it might be different for the 2022 midterms. See the website for more information (

Are you over sixteen, but not 18? You can still participate in the election by other means! First, you can volunteer at a polling place and earn $110. It can also count towards your community service. This can help relieve polling stations if turnout is high, which hopefully it will be, and it would look great on a college application. Consider it! Even better, anyone, regardless of age, can enter Indiana’s “I Voted” sticker design contest. If you are a creative person, visit https://www.

AP Gov. Teacher M. Byall has some advice for new voters: “Identify who is showing up; research their background, experience, views and proposals; select who (you) would be best for this office. I would start with to see who is on the ballot. Go to their websites to learn more about them, as well as to view a variety of articles about them,” says Byall. He recommends registering early on the IN voters website. The election takes place on November 8, 2022. Voting is your civic duty, so be sure to research your candidates, plan your day around voting, and get to the polls!

South Korea’s industrial city will reinvent itself in the metaverse Tue, 27 Sep 2022 02:33:13 +0000

Changwon, a South Korean coastal city on the southeast end of the peninsula, plans to recreate its industrial complex in the metaverse in a bid to promote businesses and products.

The project will use digital twin technology, which creates a virtual model that is an exact replica of a physical object to build an inch-by-inch copy of the physical complex. The Changwon Metaverse Industrial Complex will also be used to test and predict future technological and environmental advancements.

The medium-sized industrial city with a population of just over one million has 2,871 tenant companies in the industrial complex, which employs a total of 122,625 people, according to the city’s official website.

“Changwon City will win the first position in the fourth industrial revolution by focusing on rebuilding the industrial structure with mobility, artificial intelligence, hyper-connection [technology] and more,” Changwon Mayor Hong Nam-pyo said during the Changwon Digital Platform Conference last Friday.

The city will spend 13 billion Korean won (about $9.07 million) to build the industrial complex in the metaverse under the supervision of the Korea Land and Geospatial Informatix Corporation, which falls under the Ministry of Land, Infrastructure and Transportation.

The Changwon Metaverse Project is not the first major case in South Korea to use key Web3 technologies to power local life and economy.

Seoul, the capital of South Korea, announced a five-year plan last year to build a replica of the megacity on the metaverse to provide citizens with another way to access city services and promote tourism. virtual. The Seoul Metaverse launched a beta test of its first stage last month.

Busan, South Korea’s second largest city, hopes to develop its blockchain industry as a driving force for the future. Since being designated as a special blockchain zone in 2019, Busan has been actively attracting blockchain companies and talents. Most recently, the city entered into partnerships with Binance, FTX, and Huobi to build its first city-backed crypto exchange.

These developments follow the country’s open support for Web3 technology.

Earlier this year, in February, South Korea’s Ministry of Finance invested around $185 million in building a metaverse ecosystem across the country. The country’s science ministry hopes that South Korea will become one of the top five global metaverse leaders in just five years.

The national initiative appears to have gained momentum when South Korea elected Yoon Suk-yeol as president, who believes Web3 will be a key growth driver for his country.

Google’s Useful Content Update can foster a healthy evolution of AI-powered content writing. Mon, 26 Sep 2022 16:34:43 +0000

According to AI-enabled content platform and writing tool Jasper AI, Google’s helpful content update can support a healthy evolution of AI-enabled content writing.

This assurance comes as Google prioritizes “people-first” and “original” content, raising concerns in the industry about the future of AI copywriting.

What is AI Copywriting?

Artificial intelligence-based writing, or AI writing, involves the use of artificial intelligence and machine learning to design, structure, and write copy for websites, marketing campaigns, and other brackets.

From website copy to social media posts, AI can help content marketers and copywriters generate content quickly and easily.

See also: Best Google Chrome extensions in 2022

What is Google’s Useful Content Update?

On August 18, 2022, Google introduced its Helpful Content Update which deploys a new signal, allowing its search algorithm to automatically filter out irrelevant and unnecessary content.

According to the American multinational technology company, the update takes a “people first” approach.

The “People first” approach refers to articles and copies that constitute original, thoughtful and informative content. It’s the opposite of content doctored by excessive search engine optimization practices and it’s generic.

Useful Google Content Update Features

Google has defined a few crucial elements listed below:

  • Less focus on word count and more focus on what the target audience is asking for
  • Produce content that fits a particular niche or niches instead of writing about hot topics that require specific expertise
  • Smart and economical use of AI content tools to avoid writing generic content
  • Add value to content items by finding and documenting useful insights, analysis, and stories.

How can helpful content updating help AI content tools?

AI content platforms offer to create faster drafts and generate ideas for blogs, keyword-rich articles, and content pieces that are plagiarism-free and can be reused at scale.

Content writers can face multiple challenges when writing transition paragraphs, structuring content, and rephrasing specific sentences. This reduces productivity and affects content quality.

AI can fill this gap with its automation tools and optimized content generation. However, after Google’s Useful Content Update, relying solely on AI tools means more generic content. This could hurt your organic reach.

As the update focuses on usefulness and quality rather than quantity, AI-generated copies require specialized human input, extensive AI-independent research, line-by-line editing, and more. Combining the capability of the powerful AI generation tool with human expertise is the only way forward because that way content writers can create copy that aligns with the requirements of the algorithm.

Therefore, useful updating of content will inspire writers to use their skills more comprehensively. It’s too early to tell, but the update points in a new direction that benefits Google Search users and brand trust.

12 Essential Skills and Online Courses for Ecommerce Professionals Sun, 25 Sep 2022 14:45:00 +0000

The retail e-commerce industry shows no signs of slowing down as online shopping becomes even more convenient. According Statisticalthe industry is expected to grow by 50% in the coming years.

If you want to explore the possibilities of professional roles in e-commerce, now is the time to invest in some skills. Here are some important skills for e-commerce professionals.

1. Writing

Copywriting is writing for the purpose of selling. Targeted writing increases brand awareness and creates powerful calls to action. Done right, it can expand your customer base and build customer loyalty.

Copywriting is not creative writing, although your creative writing chops can help. It takes a bit of practice to create compelling copy, which should be free of unnecessary flourishes. As pioneering advertising executive Leo Burnett said, “Keep it simple. Make it memorable. Make it inviting to watch. Make reading fun.

Online Writing Course: The art of storytelling for freelancers and creators is one of the best selling courses on Domestika. Created by Sun Yi, the founder of award-winning branding and digital marketing agency Night Owls, the course goes through writing techniques that grab your audience’s attention from the get-go.

2. Corporate communication

Business communication skills help you communicate effectively with different types of people inside or outside your business. This skill encompasses email, instant messaging, official letters, business presentations and many more. If you want to build strong relationships with your vendors and staff, add this to your list of essential skills to acquire.

Corporate Communications Online Course: edX offers Commercial Communications moderated by Marlisse Silver Sweeney, Lecturer at the UBC Sauder School of Business. Pay $150.00 for unlimited access, but you can also sign up for the free audit trail, which gives you six weeks of access.

3. Accounting

Any type of business requires accounting skills to track profits and expenses. Learning bookkeeping skills will also make filing taxes less tedious. For starters, you can invest in accounting software for small businesses and freelancers. But while these tools will help you, you still need to make sense of the numbers.

Online accounting courses: Coursera Fundamentals of financial accounting by the University of Virginia teaches you how to record your transactions in journals, prepare financial statements, and analyze the financial health of your business.

4. Project management

Project management skills help you effectively plan and execute your e-commerce project. For example, if you want to design a website for your business, you can create a Gantt chart to help you manage project tasks. Get to know the best report types and project management methods, so you can choose the one that suits your needs.

Online Project Management Course: This Coursera’s Google Project Management promises to teach you the basics of project management in less than six months, even if you don’t have any skills or experience.

5. Graphic design

Today’s generation has become increasingly visual, interacting primarily through photos, videos, and emojis. Even great copy will fall flat if paired with poor graphic design.

If you’re new to graphic design, there are some essential graphic design terms you need to know. These terms will also come in handy when working with a graphic designer for your e-commerce business. If the vocabulary sounds Greek to you, try learning the basics in an online course.

Online Graphic Design Courses: Design@Work markets its course for business owners who need some design skills. Learn how to create business cards, brochures, and other templates using Adobe InDesign.

SMM helps you develop a clear strategy for engaging your audience through popular social media channels. You don’t need to be on all channels, but it’s recommended to use those occupied by your target customers. Any e-commerce business that wants to thrive needs to step up their social media game, and that’s where an online course will come in handy.

Social Media Online Course: Acadium is free Social Media Marketing The course covers 35 beginner-friendly lessons on social media, the most used by businesses today.

7. Customer Service

If you browse job boards, you will see that customer service professionals are in high demand today. Salesforce Search shows that buyers value customer experience as much as product quality, which is why it makes sense for companies to emphasize this competency.

Online Customer Service Course: This Customer service training from goskills contains 22 practical lessons that you can access for free for seven days.

8. Search Engine Optimization

The goal of SEO is for your site to appear on the first page of search engines, making it a crucial part of your business’ content strategy. The reality is that most people rarely click on the second page of their search query, which is why you need SEO. Organic, authentic, quality content can be paired with SEO to produce killer copy that ranks on Google.

Online SEO Course: Improve the SEO of your e-commerce site by LinkedIn learning will help you optimize your product page and build your brand’s authority on search engines.

9. Email Marketing

A successful email marketing campaign requires a well-crafted message. Email marketing is an inexpensive way to increase your sales and promote your brand. Thus, writers who master tools such as MailChimp are valuable for any eCommerce business that wants to engage and nurture their customers.

Online Email Marketing Course: Hubspot’s Email Marketing Certification Course is a free online course that helps you understand the basics of email marketing and create successful emails.

Google Ads is the undisputed authority on pay-per-click marketing. Google’s paid online advertising program generates revenue when advertisers pay per click or impression on an ad. Live statistics reports on the Internet that Google receives 3.5 billion searches per day, making it one of the best platforms to promote your business.

Google Ads Online Course: Learn how to develop a strong Google Ads campaign with the Google Ads (AdWords) Masterclass: Launch campaigns yourself from Udemy.

Google Analytics is a tool that helps you improve the performance of your business website. When you add the Google Analytics code to your website pages, the platform collects anonymous information such as number of visitors, unique page views, average time a visitor is on the page, and other metrics relevant.

Online course on Google Analytics: Google Analytics Academy offers free training that walks you through the fundamentals and more advanced levels of the platform.

Excel is one of the most important skills for e-commerce professionals, or any professional for that matter. Excel spreadsheets help you track sales, stock inventory, and customer details, to name a few. Excel formulas can get tricky for beginners, so you can start with the most commonly used ones for business.

Excel Online Courses: Excel Skills for Coursera Business Specialization teach you how to analyze data, create spreadsheets, and present them in a user-friendly way.

Improve your e-commerce skills today

E-commerce is a lucrative industry with plenty of opportunities for freelancers and remote workers. If you want to break into this field, you can choose a foundational skill to launch your career as an e-commerce professional.

]]> Baby Luna Classic is getting big Sat, 24 Sep 2022 18:30:00 +0000

LONDON, UK, Sept. 24, 2022 (GLOBE NEWSWIRE) —

Baby Luna Classic ($BLUNC), a Binance Smart Chain project aimed at building a huge Defi ecosystem where passive income will be the rule, is rapidly advancing to new heights after its successful launch. The project launched an entirely new and improved website design for users. The project is striving to expand its usefulness and earn the trust of investors through several marketing campaigns and partnerships.

Additionally, Baby Luna Classic also released their NFT, the strike is live, and the project also secured their second swap deal, which is a significant milestone. They will also be announcing their secret utility decentralized app in the coming days.

A quick overview of Baby Luna Classic

The project is honored by the provision of a complete package. Thanks to the employment of an accomplished team to achieve its exemplary vision, Baby Luna Classic has become a preeminent community in no time. The project offers utilities, fun and a source of passive income sufficient to attract the attention of investors. However, Baby Luna Classic does not stop there. It takes it a step further by partnering with top projects and influencers dominating the crypto platform. The official community currency is $BLUNC which not only transacts at node speed but also has much lower gas fees than Ethereum.

Baby Luna Classic aspires to impress its creator Luna Classic by flaunting its super-fast transaction speed, smart community, and phenomenal feature that offers 5% $LUNC rewards to all holders. Now is a great time to buy and hold $LUC not only because of its well-thought-out vision, but also because of its associations with major centralized exchanges.


Like any other project, Baby Luna Classic has inspiring professional and moral values. Being a decentralized community, the project believes that continuity is highly dependent on mutual trust, transparency and community. The first of these values ​​is trust. The erosion of investor confidence is the bane of longevity. To stem any degree of mistrust and ambiguity, the project took two important steps. First, it was audited by a third party, KryptAudit. Second, he burned and locked a large portion of his LP tokens.

Next comes the value of community. In the world of crypto, no project can exist without the support of its community. Baby Luna Classic understands this very well. It aspires to include every member of the community, regardless of the shape of the world from which the individual originates. To achieve this goal, Baby Luna Classic operates numerous Telegram channels to keep in touch with even the newest member of the community. Baby Luna Classic laid the foundation for the company’s pursuit of longevity. The policies adopted by the project and the development measures taken also guarantee a long-term community.

An autonomous ecosystem

The main goal of Baby Luna Classic is the rebirth of Luna Classic through creating a strong and sustainable community for itself. The project is open to all kinds of ideas from members that can help strengthen the existing community. So, it won’t be wrong to call Baby Luna Classic a community-powered project.

Baby Luna Classic improves customer confidence by burning their initial LP tokens. Additionally, 5% of each transaction fee is added to the liquidity pool. A unique feature offered by the project is that for each Baby Luna Classic transaction, rewards equal to 5% of the transaction fee are distributed to Baby Luna Classic holders. The rewards distributed are in the form of Luna Classic. Thus, one can win Luna Classic by simply holding Baby Luna Classic in his wallet.

Baby Luna Classic Protocol

For each transaction, Baby Luna Classic imposes a transaction fee of 12% which is used by the project for different purposes. 5% of transaction fees are reallocated to Baby Luna Classic holders as rewards. Another 5% is used to expand the marketing portfolio and help the project secure an endless supply of fuel for marketing purposes. The remaining 2% is directed to the liquidity pool.

Map of the Moon and Tokenomics

Baby Luna Classic divides its roadmap aka Moon Map into 4 distinct phases. The roadmap begins with phase 1 which is named “Birth” by the project. Then comes the Crawl phase, Walk and finally the Skyrocket phase. Baby Luna Classic has a total supply of 1 million tokens with over 500 holders currently.

Additionally, potential investors and crypto enthusiasts interested in Baby Luna Classic can visit the project’s official website or read the white paper.

Website | Telegram | Twitter


Audit by KryptAudit:

KYC by KryptAudit:

Pancake Swap:

Baby Luna Classic

Adam Durand


The information provided in this press release is not investment advice, financial advice or trading advice. It is recommended that you exercise due diligence (including consultation with a professional financial adviser) before investing or trading in securities and cryptocurrencies.

		2B3D aims to reduce veteran suicide in the metaverse, with virtual reality mental health therapies
		Fri, 23 Sep 2022 17:07:50 +0000


By Christos Makridis

Metaverse platform 2B3D has announced the first-of-its-kind “virtual reality medical environment,” which provides free, live mental health services to military veterans via the Metaverse. Owned and operated by military veterans, 2B3D is deploying a new treatment via technology that has the potential to dramatically improve the physical and mental health of veterans over the internet.

Facts About Veteran Suicide and Mental Health

There is bipartisan recognition that urgent responses are needed to reduce veteran suicide in America. “The suicide rate among veterans is still too high, but we are making progress…there is still work to do before we ever talk about veteran suicide in the past tense,” U.S. Senator Bill Cassidy said Sept. 20. this summer, Cassidy led a bipartisan group of senators advocating for outreach to veterans who served in Afghanistan to provide mental health resources in response to a spike in veteran suicide phone calls.

Suicide is a leading cause of death in the United States, which has only escalated over the past two years following a sharp decline in mental health during shutdowns in all states. . But the incidence of suicide hits some groups more heavily than others, especially veterans. “Veterans carry a disproportionate but preventable burden… Veteran suicide-related deaths are also increasing at a faster rate than the general U.S. population: From 2001 to 2019, the suicide rate among veterans has increased by almost 36% compared to a 30% increase in the general population,” said Christopher Jones, acting director of the public health service at the Center for Disease Control and Prevention during congressional testimony in June.

Suicide can be a particularly difficult issue to prevent as it is often the result of a combination of underlying factors, which can include any combination of mental health and substance abuse issues, economic and housing insecurity, loneliness and high stress. Post-traumatic stress disorder also increases the risk of attempted suicide. A Veterans Affairs study of 60,000 Iraqi and Afghan veterans found that 13.5% of deployed and non-deployed vets screened positive for post-traumatic stress disorder. It is difficult to say how this figure compares to rates of stress disorders among veterans of previous armed conflicts, since the disorder only received its name in 1980. The conditions with the same basic symptoms and the same Risk factors were called “post-Vietnamese syndrome” and caused up to 25% of Vietnam veterans to need interventions and treatments.

Indispensable remedies

One of the main responses of the Department of Veterans Affairs to curb suicide attempts by veterans is to set up a crisis line, namely a suicide prevention hotline. A person does not need to be on benefits to call these lines, so family members are often encouraged to call on behalf of a loved one who may be having suicidal thoughts or behaviors. However, the effectiveness of a phone call in helping someone in a life or death situation depends on the skill and availability of the person on the line.

Research into the Suicide Hotline by the Inspector General of Veterans Affairs found that up to a third of calls made go unanswered. Frontline workers tasked with answering these calls have historically spent little time on the phone or asked to leave before the end of their shifts, resulting in calls being rerouted to relief centers where operators were lacking. sufficient training to deal with veterans in crisis. Hearing a busy signal exacerbates suicidal thoughts and other mental health issues in veterans on the receiving line.

Although the House of Representatives unanimously approved a bill in 2016 requiring Veterans Affairs to ensure that all phone calls, text messages and other communications received through the crisis line are responded to in a timely manner. by a suitably qualified person, finding enough of these qualified people remains a challenge. For example, there has been a lot of staff turnover, especially in the last two years, and the quality of care has changed in the institutions.

While the lack of trained personnel is a major barrier to ensuring veterans receive help, another challenge is the delivery mechanism: care must be accessible when the veteran needs it, which can happen at any time. time of day, and therapies should be enjoyable. Support should be integrated into the daily lives of veterans.

One potential solution is the use of AI-powered chatbots, as the Department of Veterans Affairs’ National Artificial Intelligence Institute is pioneering through its industry partnerships in technology sprints. Building reliable chatbots is a useful goal for veterans with simple questions, but it can’t replace therapy.

“These are problems that require humans to interact with humans… the sooner we leverage technology to create virtual reality environments that mimic the human-to-human aspect of treatment, then we can augment that with proven treatments that can maximize artificial intelligence or machine learning. Right now the cart is ahead of the horse,” said retired Col. Mark Schonberg, 2B3D chief of staff.

Next beta launch of 2B3D

The prototype of the beta version of the 2B3D metaverse environment for veterans simulates a typical analog clinic or medical center. The person’s avatar enters the facility and is then assessed by one of the counsellors. Based on this assessment, a subject may be referred to group counseling, scheduled for a real-world follow-up appointment, run individual therapy sessions, or, in extreme cases, referred to 911 services. However, the crisis support aspect is only an option in the virtual reality medical environment. The environment can become a place where disadvantaged veterans can spend time together and interact with others experiencing similar challenges.

2B3D’s solution also addresses substance use and addiction. Treatment protocols are initiated for addiction before or simultaneously with virtual reality treatment for post-traumatic stress disorder for best results. During beta testing of the virtual reality medical environment, 2B3D partnered with BioCorRx, which addresses addiction treatment challenges using a holistic approach to cognitive behavioral therapy and prescription medications. Selected resources from BioCorRx’s Cognitive Behavioral Therapy Digital Module Library will be available to visitors to the Phase I environment and can be viewed at any time.

More than half of today’s veterans flock to games to alleviate service-induced stress because they provide an engaging, suspense-filled, and interactive experience. The non-clinical, self-contained setting also encourages veterans to open up and share in ways they may not want to do within the confines of a hospital setting.

“We are working to take already proven post-traumatic stress disorder symptom reduction programs and not only duplicate them in virtual reality, but also gamify them to make healing fun…the first test patient in our current trials showed improved brain rebalancing results of 34% in the overall brain and more than 60% in damaged, low-functioning centers,” said Robert Bell, President of 2B3D.

By borrowing from the immersive environments and collaborative team aspects of games that are popular with veterans, a virtual reality medical environment can provide support in a way that veterans already enjoy and are comfortable with. any time of the day, with only a headset and the Internet.

Technological improvements, such as the extension of 5G coverage and satellite solutions like Starlink, and the expansion of artificial intelligence are giving virtual reality an added boost.

“Today we have much more data that we can use to understand and identify suicidal ideation, seizures and risk of self-harm – at the AV [Department of Veterans Affairs], for example, we have genomic information from the Million Vet program and transcript data from crisis lines like the VA Veterans Crisis Line… new technology like artificial intelligence will never replace expertise, intuition and judgment teams of care, but it offers the promise of perspective – an additional safety net that can sift through big data and help us learn and flag those who might need it and connect them quickly to the care they need . said Gil Alterovitz, director of the National AI Institute at the Department of Veterans Affairs.

The adoption of metaverse experiences will also come with a wide range of complementary blockchain-based assets. 2B3D is already planning to deploy non-fungible tokens to provide seamless identity management across platforms in a virtual reality medical environment so users can avoid the hassle and risk of sharing personal and identifiable information whenever they agree to release it for therapy. From group therapy to listening to live music, the metaverse will open up new possibilities for human flourishing among veterans and individuals in general.

Prior to the launch of its platform, 2B3D will have a non-fungible token sale in early Q4, details will be forthcoming via its website and social media channels. Proceeds will be used to fund further development of its metaverse environments; additional funds will support the Forge Forward project.

SEO for Newspaper Publishers: Your Next Must-See Event Thu, 22 Sep 2022 14:27:33 +0000

This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are those of the sponsor.

Search engine optimization has different tactics in different industries, especially for news publishers.

Our SEO efforts differ from those of, say, e-commerce or local.

We know this is not a one-size-fits-all approach.

This is why the SEO Summit (NESS) News and Editorial is perfect for you!

On October 4 and 5, you can get access to the best minds in the SEO and publishing industries who will share their insights and expertise.

You will discover :

  • The most effective strategies for news content and permanent SEO.
  • What drives Google’s quality-based algorithms in News and Discover.
  • AMP and technical SEO news for publishers.
  • How to use analytics data to boost your digital growth.

Presented by NewsSEO.ioone of the most engaged news SEO communities on the web, this event provides you with crucial information on organic search strategies that will help you increase your traffic.

Tap into a wealth of SEO experience

NESS 2022 will feature speakers from established publications as well as some of today’s top research experts.

2022 NESS Speakers

Get fresh, current SEO insights, content, tips and tricks from the top SEO minds in the news industry:

  • Claudio E. CabreraThe Athletic: Live journalism, SEO strategies and tactics.
  • Leonie Roderick and Ben DilksThe Times: What do paywalls mean for SEO?
  • Marc BurkaAngi: Commerce & Affiliate SEO for publishers.
  • Caroline ShelbyDawn Patrol LLC: Successful Use of Automated Articles.
  • Alli BerryTheStreet: Content Workflows for SERP Domination.
  • Koray Tuğberk GÜBÜRHolistic and Digital SEO: How Search Engines Leverage Opinion-Based Articles for Ranking.
  • John ShehataCondé Nast, NESS & NewzDash Founder: Top Stories State of the Union.
  • Barry AdamsFounder of Polemic Digital & NESS: The latest in technical SEO for news websites.
Image created by NESS, September 2022

NESS Panels 2022

In addition to our 10 one-on-one summit events, you’ll have the opportunity to ask your more specific news SEO questions at our two growth-focused roundtables:

  • Ask SEOs: Where you can ask this panel of experts, Claudio E. Cabrera, Carolyn Shelby, Koray GÜBÜR, Barry Adams and John Shehata, questions about their website SEO.
  • Career evolution: Hear Lily Ray, Chris Moran, Paul Shapiro, Louisa Frahm, Barry Adams, and John Shehata talk about their career paths in SEO and news publishing.

After attending this event, you will be able to apply what you learned to your websites to increase your organic traffic.

Use “SEJ22” to save 25% on your ticket →

Make sure your on-page and technical SEO knowledge is up to date. With all the layoffs and surprise algorithm updates, sophistication and networking are now more critical than ever.

Ask your questions about news SEO: fully online and live

All sessions will be live and recordings will only be available to ticket holders after the event.

We’ll mimic a real live event where you’ll have great opportunities to hang out with the experts, talk to them one-on-one, and build your connections and knowledge through networking in the booths!

With just one ticket, you will have full access to all talks on both days and have the opportunity to ask your questions directly to our panel of speakers at the close of the event.

What is the News & Editorial SEO Summit?

Even though there are many SEO communities and summits, there hasn’t been a dedicated event for news publishers or SEO professionals who work with news sites.

Visibility in the Google ecosystem is a crucial source of readers for all online publishers, and information on how to optimize for it can be hard to come by.

The News and Editorial SEO Summit (NESS) is here to address the unique challenges facing the news industry when it comes to SEO.

This second annual live online event will provide expert insights, direction and invaluable networking opportunities with the best minds in publishing and SEO.

From Google News to Discover, Top Stories to news apps, you’ll learn what it takes to grow your presence in all the organic places where news is delivered.

A summit designed for news publishers

NESS is ideal for:

  • Journalists and editors involved in writing and publishing daily news content who want to ensure their stories have the best chance of ranking in Top Stories and Google News.
  • Web developers who want to ensure their websites meet the latest Google technical requirements and follow SEO best practices for crawling and indexing.
  • SEO professionals working with publishers who want to update their knowledge and learn from experts in the field.
  • Audience growth strategists looking for ways to maximize traffic and find new avenues for organic search visits.

Claim your seat and buy a ticket at the second annual NESS Summit today!

The Best Web Design Companies in September, According to DesignRush Thu, 22 Sep 2022 11:01:00 +0000

89% of consumers switch to a competitor after a bad user experience. DesignRush featured top web design companies that help brands develop websites with better user experience.

MIAMI, September 22, 2022 /PRNewswire-PRWeb/ — According to Oracle, 89% of website users turn to a competitor after a poor user experience with a company. This suggests that a well-designed website is essential for building customer loyalty and increasing revenue.

DesignRush, a B2B marketplace connecting businesses with agencies, has determined the best web design companies that help organizations build websites that deliver meaningful and relevant user experiences.

The best web design companies in September are:

1. Launch Labs Marketing –
Expertise: branding, web design, digital marketing and more

2. Dorian Media –
Expertise: video production, photography, web design and more

3. Studio Republic –
Expertise: Web design, brand strategy, campaign strategy, etc.

4. DCP Web Designers –
Expertise: graphic design, web design, digital marketing, etc.

5. Webzguru –
Expertise: Web Development, Web/Graphic Design, SEO and more

6. Felipe –
Expertise: Web Design, UX Design, Branding and more

seven. Guzman Laboratories –
Expertise: branding, web design and development, SEO and more

8. ZenHost –
Expertise: Web Design, Web Hosting, CMS Development and more

9. PolarisHub –
Expertise: web design and development, e-commerce development, SEO and more

10. Shivam Selam Digital Studio –
Expertise: creative direction, growth strategy, web design and more

11. Viva Network –
Expertise: app design, web design, advertising and more

12. Cude Design –
Expertise: web design, web development, application development, etc.

13. Chetaru –
Expertise: SEO, PPC Management, Web Design and more

14. Finley Design –
Expertise: e-commerce development, web design, digital marketing and more

15. Kiuloper –
Expertise: UX Design, Graphic Design, Digital Branding and more

16. Megabite Design –
Expertise: Web Design, Web Hosting, Branding and more

17. BLACKT –
Expertise: Visual Identity, Web Design, Copywriting and more

18. Digital WCN –
Expertise: web design and development, email marketing, SEO, etc.

19. HEDWIGweb –
Expertise: Web Design, Web Hosting, Web Maintenance and more

20. Loud and Clear Media –
Expertise: web design, graphic design, consulting services and more

Brands can explore the best web design companies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush: is a B2B marketplace connecting businesses and agencies through expert reviews and agency rankings, awards, knowledge resources, and personalized agency recommendations for approved projects.

Media Contact

Maja Dukadinovska, DesignRush, 8008565417,



Kings County has $500,000 in business digital marketing grants Wed, 21 Sep 2022 20:59:02 +0000

Image via flickr user Jernej Furman

published on September 21, 2022 – 13:52
Written by the staff of The Business Journal

Kings County announced an award of up to $500,000 in American Rescue Plan Act (ARPA) funding, approved by the County Board of Supervisors on July 12.

The funding comes from Kings County’s $29.7 million allocation of the $65.1 billion in direct and flexible ARPA assistance available to every county nationwide.

The $500,000 will be distributed to Avenal ($45,000), Corcoran ($75,000), Hanford ($185,000), Lemoore ($85,000) and unincorporated areas of Kings County ($110,000) depending on the population.

Applicants must maintain a valid business license, have 100 or fewer full-time employees, and have been in business before March 15, 2020 to be eligible for the grant. This program considers full-time employees to work 40 hours per week, with two part-time employees meeting the requirements to equate to one full-time employee.

Businesses meeting the eligibility criteria will receive up to $5,000 for the development of digital marketing programs, including professionally produced website videos, website design and upgrades, social media marketing and print media for publication on websites.

The grant does not include funding for advertising printing costs.

The grant will not be available to community-based organizations (CBOs) that receive state or federal funding, businesses that have refused to comply with COVID-19 safety regulations, businesses with active violations of the application of the code, companies that have, within the past three years, filed for bankruptcy or have pending tax liens, or companies in the cannabis or tobacco industry.

Grants will be awarded on a first-come, first-served basis, with Kings County contacting awardees with contract details.

Documentation providing expense breakdowns will be required at the end of the program, with expenses deemed outside the scope of the program to be reimbursed to Kings County.

Applications for the program can be sent to Companies having problems with submissions can contact Kyria Martinez at (559) 852-2377.