Google begins testing a follow button in Chrome for websites that support RSS


Google is testing a new feature in a Limited Experience that allows users to stay informed about new content from their favorite websites.


  • An RSS-powered follow button has been spotted on Chrome Canary.
  • Google claims that this feature will allow users to follow the websites they care about.
  • The Follow button will appear in Chrome’s overview menu during deployment.

Google Chrome may soon introduce a new feature to its users, which will allow them to keep up to date with their favorite websites. The most used browser in the world has been seen testing the feature as of now and may roll it out in a stable release soon.

Google Chrome was recently spotted testing a tracking feature for websites. The option appears in Chrome’s overview menu and helps its users to follow a particular website for updates right on the web browser.

Users can simply click the Follow button if they like a website. If this is done, they will be able to see the latest content update by the website in a new “Tracking” section on Chrome’s New Tab page.

In a recent blog post, Janice Wong, Google Chrome Product Manager, said the team’s goal for this feature is to enable users to “follow the websites they care about, from major publishers to small neighborhood blogs ”. This can be done by simply pressing a Follow button in Chrome.

The feature will use Really Simple Syndication or RSS to collect and display content from websites. Google therefore recommends that publishers keep their RSS feeds up to date to allow Chrome to deliver the latest content to their websites through this new feature.

The feature, however, could be far from a stable release rollout at this time. It was spotted as a new experiment by Google on Chrome Canary, a version of Chrome primarily used by developers to test their websites and tools.

So, according to the standard procedure, the Follow button is likely to be tested on Chrome Canary first. Then it will head to Chrome Beta, where it will be tested for further improvements and bugs.

Once performance is improved, only then will the feature see the light of day on standard Chrome for all users. For now, it’s being rolled out as part of a limited experiment with a small group of US users on Chrome Canary.

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About Nereida Nystrom

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