Google Broad Core algorithm update rollout on June 2

Google is releasing an update to the Core Algorithm today, June 2, 2021. This will be followed by another core update in July.

Google originally planned to incorporate more into today’s update, but couldn’t get everything ready in time. This is the reason why two major updates are released month after month.

It’s extremely rare for Google to roll out separate updates so close to each other. However, the company says most sites are unlikely to notice the impact of one or the other.

We’ll see over the next few weeks if this is true, as it usually takes that long for a base update to fully roll out.

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Google’s Danny Sullivan says on Twitter:

“Some of our improvements planned for the June 2021 update are not quite ready, so we are moving forward with the parts that are, and then we will follow up with the rest with the July 2021 update. Most sites won’t notice any of these updates, as they usually do with major updates.

Google’s advice on recovering from a basic algorithm update remains the same.

That said, try not to panic if your site is negatively affected by the June update.

Don’t be too quick to celebrate if you see positive changes either, as there’s a chance that the impact of this month’s update will be reversed next month.

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Sullivan continues:

“Of course, any core update may produce drops or gains for some content. Due to the two-part nature of this release, it is possible that a very small portion of the content will experience changes in June which are reversed in July….

As a reminder, nothing in a base update is site specific. Those looking to do well with search in general, including basic updates, should check out our tips. here. “

Sullivan expands on these statements in an article on the Google Blog explaining the why and how of core algorithm updates.

He reminds site owners that updates to improve the quality of search results are made thousands of times a year.

However, not all updates are created equal, and the impact of one base update is likely to be more noticeable than others.

What is the difference between a major update and other updates?

Many updates to Google Search focus on improving specific categories of results. An example would be the recent search results update for product reviews.

What sets the major updates apart from the thousands of other updates is that they involve vast Google Search improvements.

When a major update is rolled out, which only happens a few times a year, substantial changes are made to Google’s ranking processes. Rather than targeting specific site categories, major updates target aggregate search.

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To site owners who are impacted by a major update, Sullivan says it’s not because of what they’ve done. This is due to changes in the way Google rates content to meet changing user expectations.

“Core updates are designed to increase the overall relevance of our search results. In terms of the traffic we send, a lot of it is a net exchange. Some content may do less well, but other content wins. In the long run, it is by improving our systems in this way that we have continued to improve search and send more traffic to websites each year.

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What should I do if I am impacted by this major update?

Google’s June 2021 main update puts site owners in a situation they’ve never been in before.

An update to the core algorithm is being rolled out and another is already confirmed for next month.

There is no precedent for this, making it difficult to recommend taking specific action until we see what next month will bring.

Instead of reacting to any changes from this month’s update, look to the next month and focus on optimizing your site before the main July update.

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While you’re at it, don’t forget the page experience update that will roll out in mid-June.

It’s going to be a tumultuous couple of months looking, to say the least.

Source: Google




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