I prefer to see Google rank original news first, says Qamar Zaman. Many website builders use WP-automatic plugins and play on the system.
Dallas, Sept. 03, 2022 (GLOBE NEWSWIRE) — Eight days after Google began rolling out the helpful content update, Qamar Zaman and his team at KISS PR, a website growth company in Texas, have yet to see any notable SERP (search engine results page) volatility numbers, except for websites that ‘news. As of September 2, 2022, websites in the News category are the losers by SEM RUSH sensor.
The high SERP volatility score for news content is understandable and expected. According to Zaman, the relevance of news content is time dependent.
“The news you read yesterday is less relevant today. The most recent news is the most relevant content, and that’s what search engines, such as Google, will occupy at the top of the SERPs,” Zaman explained.
In a recent Tweeter by Danny Sullivan
“The update is not complete. It’s also part of an ongoing effort, as we explained. We will continue to refine how it works. Directionally, the guidance we’ve given is what the SEOs and creators should take heed.”
According to data from the SEM RUSH sensor, as of September 2, 2022, here are the top 10 categories with the highest SERP volatility. Zaman was keen to point out that with the exception of news, the other nine categories on this list have average scores.
Rank 1: News
The SERP volatility score is 0.7 lower than yesterday. It’s also worth noting that its worst performance didn’t happen after the useful content update was rolled out, but before, around the second week of August.
Rank 2: Arts and Entertainment
Today’s SERP volatility score in this category is 0.6 lower than yesterday. The same with the news; its highest SERP volatility score occurred in the second week of August, more than two weeks before Google’s Useful Content rollout.
Rank 3: Sports
The sports SERP’s volatility score has improved today compared to its performance over the past few days. It is 1.0 lower than yesterday’s score.
Rank 4: Games
Today’s SERP Volatility Score for Gaming is 0.4 lower than yesterday. After Google’s Useful Content Update, there is no significant ranking difference between websites in this category.
Rank 5: Online Communities
Same with games, there are no significant changes in the SERP volatility score with online communities after the rollout of Google’s helpful content update. Although today’s score is 0.3 lower than yesterday’s, this change is considered negligible.
Rank 6: Shopping
Its SERP Volatility Score is 1.0 lower than yesterday. And as with the other categories, it appears that shopping websites are not yet negatively affected by Google’s Helpful Content Update.
Rank 7: Commercial and Industrial
Its SERP Volatility Score is 1.1 lower than yesterday. This category retains a good score after the rollout of Google’s useful content update.
Rank 8: House and Garden
Home & Garden’s SERP volatility score today is 1.1 lower than yesterday. As with the other categories, it appears not yet to be negatively affected by Google’s Helpful Content Update.
Rank 9: Beauty and Fitness
This is another category with no significant SERP volatility activity over the past eight days. His score today is 0.8 lower than yesterday.
Rank 10: Finance
Finance has a stable SERP volatility score as it has not exceeded 3.7 since the rollout of Google’s useful content update. His score today is 1.3 lower than yesterday.
Zaman and his team are bullish on today’s SERP volatility performance according to data from the SEM RUSH sensor. They expect erratic changes next week after the rollout of Google’s Helpful Content Update is completed. Since this update is not a main update, Google wants the creators to follow the guidelines as a greater impact will occur once the update is fully integrated into the Google ranking ecosystem. As a news content creator
“I prefer Google to rank original news first. Currently, content scrapers and aggregators devalue the work of original news publishers. Many website builders use WP-automatic plugins that analyze content, remove attribution and create duplicate versions of existing news.. This means that the people who work hard and actually create this new content don’t get the credit or traffic they deserve because low-quality spinoffs are ranked higher in search results. We’ve told Google about this several times, and the response we consistently get is vague. Qamar Zaman
“We just have to wait and see,” Zaman said.
Disclaimer. The above data is public information and available from SEMRush Serp Sensor. The author shares the data to provide information about updating Google content.