Google’s Useful Content Update can foster a healthy evolution of AI-powered content writing.

According to AI-enabled content platform and writing tool Jasper AI, Google’s helpful content update can support a healthy evolution of AI-enabled content writing.

This assurance comes as Google prioritizes “people-first” and “original” content, raising concerns in the industry about the future of AI copywriting.

What is AI Copywriting?

Artificial intelligence-based writing, or AI writing, involves the use of artificial intelligence and machine learning to design, structure, and write copy for websites, marketing campaigns, and other brackets.

From website copy to social media posts, AI can help content marketers and copywriters generate content quickly and easily.

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What is Google’s Useful Content Update?

On August 18, 2022, Google introduced its Helpful Content Update which deploys a new signal, allowing its search algorithm to automatically filter out irrelevant and unnecessary content.

According to the American multinational technology company, the update takes a “people first” approach.

The “People first” approach refers to articles and copies that constitute original, thoughtful and informative content. It’s the opposite of content doctored by excessive search engine optimization practices and it’s generic.

Useful Google Content Update Features

Google has defined a few crucial elements listed below:

  • Less focus on word count and more focus on what the target audience is asking for
  • Produce content that fits a particular niche or niches instead of writing about hot topics that require specific expertise
  • Smart and economical use of AI content tools to avoid writing generic content
  • Add value to content items by finding and documenting useful insights, analysis, and stories.

How can helpful content updating help AI content tools?

AI content platforms offer to create faster drafts and generate ideas for blogs, keyword-rich articles, and content pieces that are plagiarism-free and can be reused at scale.

Content writers can face multiple challenges when writing transition paragraphs, structuring content, and rephrasing specific sentences. This reduces productivity and affects content quality.

AI can fill this gap with its automation tools and optimized content generation. However, after Google’s Useful Content Update, relying solely on AI tools means more generic content. This could hurt your organic reach.

As the update focuses on usefulness and quality rather than quantity, AI-generated copies require specialized human input, extensive AI-independent research, line-by-line editing, and more. Combining the capability of the powerful AI generation tool with human expertise is the only way forward because that way content writers can create copy that aligns with the requirements of the algorithm.

Therefore, useful updating of content will inspire writers to use their skills more comprehensively. It’s too early to tell, but the update points in a new direction that benefits Google Search users and brand trust.

About Nereida Nystrom

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