Head of Consumer Relations Management at Nestlé

Position: CRM Manager
Place of work: Beijing

– In the thinking and method of digital and mobile Internet, offline channels, EC, website, WeChat, integrated retail channels such as the recruitment of new members, and more through an efficient touch from channels (weibo, WeChat, new retail, SMS) to member marketing, to improve member recruitment, post purchase, unit price, post purchase, frequency of purchase, member sales and other metrics;
– Analyze the life cycle and behavioral characteristics of the members of the brand, and develop targeted activities, writing and contact for the different groups, in order to achieve a good functioning.
– Responsible for the day-to-day management of new and old members on the company’s online and offline platforms and the operation and management of major events;
– Carry out cross-border cooperation and extend social advertising, in order to recruit new members and wake up existing members.
– Manage the members’ marketing management system (CRM, DMP, etc.), propose and monitor new requirements
– Manage and coach team members on digital service and reporting, ensure the delivery of high quality work.

– Bachelor’s degree or higher, major in marketing management or related, a master’s degree is preferred.
– Good command of PPT EXCEL VISIO
– More than 3 years of professional experience in digital marketing, member marketing, member consumption cycle management, pet food, maternal and infant products, cosmetics, consumer products or related industries is preferable;
– Pay close attention to market trends, have good foresight and knowledge of the client, be able to accurately grasp the new direction and make rapid and effective changes according to the environment, thus improving results;
– Have a strong sense of responsibility, adapt to the high intensity of work pressure, integrity;

For more details and / or to apply, go here:

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