How Jamie Varon inspires us to be more radically happy (and live with intention)

During the pandemic, my Instagram feed kept evoking Jamie Varon’s unique words of wisdom. Her refreshing, honest and compassionate outlook on life seemed perfectly in tune with the zeitgeist of our times: exhausted, exhausted, and hanging on a string, she was a lonely voice in the desert that defied grind culture.

After some detective work (well, message her on Instagram), I sat down to chat with her to learn more about her background, her philosophy and her next book. Content radically.

Afdhel Aziz: Jamie, you came out of nowhere to dominate my social media feeds with your incredible wisdom. Tell us about your journey to get to this point so far!

Jamie Varon: I’ve had a lot of people tell me that lately and I’m still laughing, because I’ve been creating, writing, and publishing my work since 2007. I think my words resonate just at the right time, for both. my own journey and where is the collective, after 2020.

I’ve always wanted to write and started blogging in my early twenties. I have had a lot of different blogs over the years. I also started a website design and branding business in 2009, which I own and operate to this day.

I am a multi-passionate person. I have already created an iOS app. Before starting my business I wanted to work on Twitter and made a website called and it went viral. I was featured in Forbes magazine and interviewed on CNN. I’ve had signings in all kinds of online posts like HuffPo, Teen Vogue, GOOD, Greatest, Complex, and more. I’ve done branding for Bed Bath & Beyond and big names like Marie Forli and Amy Porterfield. When I was a full-time writer at Thought Catalog in 2014, my words were read by over 10 million people within a year.

Now I have a contract with Quarto, another in progress, I am working on a novel and some other secret projects in progress. In April 2020, I created a digital course called Live with Intention, which helps people find their most honest life and trust each other to build it.

I am a person who really enjoys getting into what I am passionate about. I’ve been drawn to the culture of hustle and bustle in the past and it’s something I worked on in 2020, which was the genesis of this current evolution of my writing. I think that’s why it really resonates with people – a way to escape overwork, burnout, and restlessness. This is what my book, Content radically, concerns, with my course, and even my novel. It is a common thread in my work.

Aziz: It seems your content has struck a chord in this Covid moment as people start to question business as usual and grind culture. Do you think the current context has made people more aware of and resonate with your point of view?

Varon: Absoutely! I’ve said a lot of the same things for years and it just didn’t strike or resonate. People wanted “motivation” more than “inspiration”, I have thought for a long time. They wanted the “more, more, more” culture of crushing it and crushing it. While I love to accomplish, I think if you constantly put your life on hold until the next achievement, you wake up regretting the time that has passed that you haven’t really enjoyed or for which you. were not present. I think I have a unique way of expressing this feeling, while also giving solutions and allowing people to think about their life in new ways without humiliating them. There is a lot of shame on the internet. I will never shame people for changing or adopting my point of view. I believe people are smart and can think for themselves.

Aziz: I find it very ironic that you use Instagram’s medium but often the content you post questions its entire premise?

Varon: Hahaha yes. You know, I’m the type of person I want to get my point across and I’ll do it any way I can. I just like to create. Instagram is a great way to grab people’s attention. Very often I have people telling me that I’m the only account they read on Instagram or the only reason they log in. I can understand this impulse. There is a lot to weed. I love to be the light of reason in people’s Instagram and Facebook feeds. Its important to me. I want to be a breath of fresh air and a breath for people, especially because I know how social media affects our mental health. If I can be a force for good on these platforms, so much the better!

Aziz: I loved what you said “I’m not trying to understand, I’m not trying to tell people how to think, but just to think.”

Varon: This is my basic philosophy. I don’t need people to think like me or adopt my way of thinking, like I’m a guru. I like to bring people back to their own wisdom, reminding them of their own inherent power. I am not here to take responsibility away from people by pretending to have all the answers. Everyone is unique and I like to respect that. That being said, I want to encourage people to think critically and listen to their own intuition. I believe that consuming too much online can cause people to lose their own connection to themselves. I always try to get people back there. It’s not about me. My life is my responsibility, and I don’t need to be seen as an ambitious person. I just want to help people (especially women) recognize their own wisdom.

Aziz: Finally, as you ascend to the status of an Oprah-like guru, what advice do you have for those who wish to follow your path?

Varon: Think for yourself. Dig deeper into yourself. Heal from within. What you are looking for there is actually inside. The most important journey is learning to trust yourself. Try trust before love. When you trust yourself, loving yourself becomes much easier. You have to build and earn trust with yourself, then that becomes the norm. This is the way. Not * my * way. It is the way back to oneself.

About Nereida Nystrom

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