Most of your customers, existing and potential, will expect you to have a strong digital presence. A business website is the first thing they look for, before and sometimes even after making a purchase.
Although websites have been around for a long time, the most frequently asked question that comes to a small business owner’s mind is how to build a website!
Before we go ahead and discuss the process of building a website in detail, let’s first discuss the reasons why you need a website and the important points you need to keep in mind. mind when creating a website.
Why do you need a website?
Yes, websites have been around for a long time. However, there is still a lot of resistance in the small business community when it comes to starting a business website. Some are deterred by the extra expense, while others are happy with the business they already have through traditional methods.
There are many reasons why you and your business need a website. Let’s take a look at all the benefits of a website for your business.
- Attract more customers and earn money
81% of people research a business online before making a purchasing decision. If you don’t have a business website, you will be missing out on this whole part of the market. The more customers you can attract, the more conversions will be!
- Add instant credibility to your business
What would you think of a business if you couldn’t find it online? Having a well-designed website increases customer confidence in you and your business.
Most first-time callers have similar concerns and questions about a business. With a website in place, your customers can find all the information in one place without taking your productive time. With all of your contact details, step-by-step instructions, product listings, prices, and other critical information on your website, your customers can make an informed decision without having to call for every little thing!
- Be available 24 hours a day
A website allows people to access information, leave their query with you, offer a quote, and do more, no matter what time of day. This means that your business is always open, whether it’s your opening hours or not!
Having a business website means your audience will have a convenient mode of communication. Millennials specifically value digital communication channels more than telephone communication. Add a chatbot or form to your website and let them get in touch with you however they feel comfortable.
Things to remember before building a website
So it is fascinating that you have gone this far in the article. You know what a website can do for you and your customers. Time to start building a website, or is it?
Before we dive into the website development process, we first need to make sure that we have a plan. A well-planned project performs better in the real world, so let’s discuss a few things you need to remember before building a website.
Building a website involves a certain investment of time and money or other resources. Therefore, it makes sense that you have a clear revenue model to make sure that all of your investments are worth it! If you have no way to make money from your website, what will motivate you to keep running it?
Your website will not only contain your data, but also the sensitive information of your customers, especially if you are selling any products or services through your website. Get SSL certified, so that if users want, they can check your site’s URL on an SSL checker and be assured of their data security!
How many weeks will you spend testing your website? Will it be just alpha testing or have you thought about incorporating beta testers? Don’t skimp on testing your website properly. A website that keeps crashing or has multiple bugs isn’t going to be much.
- Technology – coding, low-code or no-code
There are many ways to go when deciding what technology you want to use for your website development process. There are three ways to go about it
- Coding – the traditional way of building a website is through coding. However, it does require you to hire a coding expert and invest a lot of money. On top of that, you might need to count months of development.
- Low code – developers use low-code development to build websites through graphical user interface instead of traditional hand-coded computer programming. This makes the development process faster and much cheaper.
- No code – anyone can build a website with technology without coding. Based on a block-based architecture, no coding technology allows anyone to build a website in minutes – that too for a fraction of the cost of traditional web development.
An important part of planning is putting in place a timeline. Without a proper timeline in place, your project will only continue to be delayed. Give yourself a deadline for the launch and work on it.
How to create a website without coding
Enough about SSL checkers and beta testing, right? Here is the fun part! It’s time to make your web development plans come true without code-free website development.
- Register a domain name
Choose the right domain name that represents your brand. Read the domain name aloud to find out what it sounds like. The domain name should resonate with your audience and your product line. A good domain registration site will help you with great options for the domain names available for your favorite keywords.
A web hosting company helps you get your domain on the Internet. Most of the major internet service providers also offer web hosting services. You can also get matching email addresses to go with your domain name. Hosting costs depend on the size of your website and the number of visitors you get.
The next step is to create all the content you want to add to your website. This may include the “About Us” section where you introduce your company and team, product and service listings, short articles or long blogs, etc.
Building your website without coding is super easy with the help of a website builder. A code-free website builder is perfect when you are on a budget and have limited time. All you have to do is pick a layout, modify it as you wish, and launch it for all of your customers to contact you!
A website is one of the most important channels for attracting customers and increasing your sales. There are many benefits to building a website for your business. However, there are some things to keep in mind before you start the development process like security, testing, launch dates, monetization, etc. Eventually, it will only take you a few minutes to get your website up and running! What are you waiting for? Go now!