How to Optimize a Website for Google Featured Snippet

The SEO industry is booming right now. Currently, the industry is worth over $80 billion. Search Engine Optimization (SEO) is the use of tools that will increase the ranking of a website or organic search result on a search engine like Google, Bing, and Yahoo. It involves techniques that you can apply to your website to attract more visitors.

Google featured snippet is one of the factors that affect a website’s search engine rankings, with many web designers investing in SEO packages to rank in featured snippets.

What is Google Code Snippet?

Google Featured Snippet is a block of search engine results that displays above regular organic search result snippets. It contains quick information that helps users get quick answers to their queries while displaying different links to web pages. The Google Featured Snippet usually includes information from official websites or news articles.

How Google Snippet looks in the Google search engine. [Source: Smart Insights].

How it works?

The Google search algorithm uses different metrics to determine which result appears in the Featured Snippet. A combination of high-quality content, links, and exact match anchor text can help you rank better in that position for your target keywords. The Google Featured Snippets ranking algorithm is complex, but there are various tips to help you get there.

Write quality content

Google is looking for unique, high-quality content that can provide answers to user questions. It has been found that websites with longer content generally rank better in Google search results because they contain more useful information that answers users’ questions. This is advice that people don’t think much about when optimizing a website for Google snippets, but if you keep this in mind, your chances of getting snippets go up dramatically.

Content should be fresh, authentic, and value-driven. The more compelling the content, the better your chances of ranking highly in Google search results. Any content that focuses on resolving user intent or solving a user query can rank higher and acquire the featured snippet placement. To know your industry-related questions, you can use tools like Respond to the audience, then build content around them to solve user queries. Try to answer a search query in 50-60 words. This is usually the ideal length to get a featured snippet spot.

Include questions users ask

Often people search for questions and just list the keywords they are looking to rank well in the Google snippet. For example, if you visit BMW official website, their content consists of some FAQs that provide answers to common questions that users ask about this car brand. Likewise, you need to do some research on tools like Answer The Public or Explosive topics and find out what questions people are asking in your niche. You can then build content around it and see your website’s position in Google Featured Snippet increase.

Don’t overuse keywords

Keyword stuffing is bad practice when optimizing a website for Google Featured Snippet. Not only does this practice negatively impact your SEO results, but it also annoys visitors with irrelevant information on your web pages, which can turn them off. Your content should not only be about keywords but also solve user intent or solve user search query. Content should be informational, not a keyword-filled SEO tactic. You can use tools like Google Keyword Planner know the best keywords for your industry.

Write naturally instead of over-optimizing your content so you can rank better in organic search results without annoying users with unnecessary keywords. Create high-quality articles written around a main topic with relevant sub-topics mentioned throughout the article.

When writing content, be sure to add a meta description and never leave it blank or someone else will put theirs. Best practice is to keep a meta description around 160 characters and preferably give users an idea of ​​what kind of information they can get on the same page. Keep in mind though; don’t stuff irrelevant information.

Optimize your website for mobile devices

Google has updated its mobile algorithm in 2017, which focused on mobile-friendly websites. If you have a responsive website with a great user interface, you will rank higher in the featured snippets section when people search for information using their mobile phones. Be sure to check if your website is ready for this new update, as it can dramatically improve your organic traffic results through Google Featured Snippets.

Try changing your theme, layout, and design so that pages load faster on smartphones and provide a smooth browsing experience for visitors. For this, you need to optimize your page code, design the page content. One of the things you can do is compress the images on the page. Using a tool like Tinypng can help you compress your page images, which can reduce your page load time, making the page less heavy and more mobile-friendly. However, the best tactic for making a page mobile-friendly is to use a HTML responsive web design code for your page. By making your website mobile-friendly, you can get more organic traffic from Google search results and increase conversions by giving users exactly what they’re looking for.

Focus on creating engaging content for the user

User engagement is most important when it comes to ranking well in Google search results because it tells the algorithm what users are actually looking for. If people keep coming back to your website, you can be sure to rank higher in Google Featured Snippet. That’s why it’s so important to write high-quality content around a main topic. Also take care of the formatting of the content, to capture the attention of users.

The more engaging the content, the lower the bounce rate will be and this will help you rank higher in Google search results.

Schema markup integration for product listings

Some people think that integrating schema markup is unnecessary when optimizing a website for Google Featured Snippet, but that’s completely wrong. To include schema markup, you need to add code in the header section of each webpage or blog post, then verify that with your Google webmaster tools Account.

This will enable HTML5 content markup which provides rich snippets to your website in the SERPs and dramatically increases click-through rates. It also helps improve the CTR of emails, social media posts, etc., where users can see rich snippets right in their inbox or timeline without opening the website link.

Wrap!

Follow these simple steps to optimize your website for Google Featured Snippets and get ahead of the competition. If you don’t have an SEO team, consider hiring one to optimize your website.

Featured Image: Pixabay, Pexels.

About Nereida Nystrom

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