In just 12 months, the LatAm Merama e-commerce platform reaches unicorn status – TechCrunch


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Hello and welcome to the Daily Crunch on December 9, 2021! Yes, we’re one day closer to the Christmas holidays for anyone celebrating, so today we’ve released Part 2 of our 2021 Venture Capital Book Recommendation Guide. Part 1 is here. There are a lot of books in there, so be sure to curl up before the year is up and revitalize yourself by reading! –Alexis

TechCrunch 2021 Gift Guide

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The Top 3 TechCrunch

  • Italy fines Amazon $ 1.3 billion: The fine is due to the American e-commerce giant having “abused its dominant position in the market and pushed third-party sellers to use the logistics service of the company Fulfillment by Amazon”, reports TechCrunch, citing the Autorità Garante della Concorrenza e del Mercato Italian. Most technical fines are too small to even be noted. This one will sting.
  • Build a unicorn with this weird trick: All you have to do, it seems, is tell investors that you are raising capital to launch or bundle e-commerce brands in a particular market and, viola, unicorn status. That’s what we’re getting not only from the coverage of dozens of cycles in the e-commerce stacking market lately and the fact that Merama has gone from zero to a unicorn in less than a year.
  • The EU is preparing to change the concert labor market: If your business depends on using contract labor in the European Union, bad news. Things are likely to change in the years to come. By our own Natasha Lomas, “EU lawmakers have officially proposed odd-job economy legislation, they hope it will improve conditions for platform workers across the bloc.”

Startups / VC

Before diving into the mix of events to start the day, another given to chew on. Silicon Valley may be seeing its status as a startup marketplace both at home and abroad, but another market isn’t moving as quickly. Namely the financing landscape for women founders of business-oriented software companies. Considering the size of the startup market share of these companies, the gender gap is staggering. (A little nod to our own Ron miller for his coherent reporting on inequalities in the startup industry, I think.)

  • Robotic Research raises nearly a quarter of a billion dollars: $ 228 million, to be clear, which is pretty darn close. What does the company do? As it turns out, Robotic Research has “spent the last two decades developing autonomous on- and off-road vehicles for the Department of Defense.” So, yes, this is another huge round of funding for autonomous vehicles. Hopefully this check is indicative of progress do, instead of progressing anticipated, regarding the huge space issue that the startup is tackling.
  • Today in Very Good startups: If you were founding a startup that made underground drilling technology, what would you call it? May be Petra? It would be a good name. And the robot itself? What would you say Swifty? Well, if you thought those would be good names, Petra’s crew would be fine. They just picked up a $ 30 million Series A for their boring, minimally boring job.
  • Ledger to launch the encrypted debit card: If you have a lot of crypto, how you actually spend things can be a problem. Ledger is working on a debit card to help the crypto-rich use that IRL wealth. In the meat space, if you will. Coinbase has a similar product, to give an example. Even the Hodl Gang has to pay rent.
  • Deed’s Best Corporate Giving Platform Brings $ 10 Million: Many companies have a corporate giving plan in place. Some companies, for example, combine employee charitable giving. Deed wants to help more businesses do more with their donation work. The startup just landed $ 10 million for its efforts.
  • Today, in rounds of $ 8.5M to $ 8.7M: Rarely do we see two towers with the same dollar amount below the $ 10 million mark. Today we actually have three. First of all, Bird Buddy raised $ 8.5 million for its smart, no kidding bird feeder technology. Second, Plane raised $ 8.5 million for its developer workflow automation service. And Mio raised $ 8.7 million to help make corporate messaging services like Slack and Teams interoperable.
  • And then there was Rho, which sees its business expense product evolving rapidly. So quickly in fact that investors just gave him a $ 75 million Series B.
  • Closing today’s start-up notes: Acronyms. Namely the acronyms fintech. What if you take B2B and get deep into BNPL? In addition to creating the simply awful acronym B2BBNPL (B2BNPL? BBNPL? 2BNPL 2FURIOUS?), Affirm Resolve spin-out just raised $ 25 million for its efforts to bring the immediate purchase, subsequent payments and the phenomenon of debt to the business-to-business market.

Usage-based pricing is an enterprise-wide effort

three people jumping for bubbles

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In his latest guest post for TechCrunch +, OpenView Partner Kyle Poyar explains why usage-based pricing “is an enterprise-wide effort” that “requires ditching the old metrics manual. SaaS ”.

It’s not a fad: UBP has become mainstream because the SaaS companies that use it experience significantly higher growth and retention rates.

Citing examples from powerhouses like Twilio, Stripe, AWS and others, Poyar explains how UBP companies “share the success of their customers” and reduce their risk of ending up with a CRM filled “with a lot of unprofitable customers.”

(TechCrunch + is our membership program, which helps startup founders and teams get ahead. You can register here.)

Big Tech Inc.

  • Spotify and relax: Sure, ‘hanging out’ to watch ‘Netflix’ may have become a marginally coded phrase in English lately, but with Tinder’s partnership with Spotify to allow users to ‘hear a looping preview of 30 seconds of the chosen song of a potential match while checking out their profile, “we’re curious how soon a variation of the theme will hit the market.
  • Netflix Tackles SEO Spam With New Website: The American streaming giant has released a new website called ‘Tudum’, which, if you say it out loud, looks pretty much like the sound the Netflix logo makes when you launch its app on your TV, watching another night. at home thanks to COVID-19. Tudum! Anyhoo’s website “will host consumer news on renewals and release dates,” TechCrunch reports. Which means those articles on “What to watch on Netflix on November 28, 2021” may lose some of their SEO juice.
  • GM locks down supplies to build home EV technology: Deciding to build electric vehicles is one step in a longer journey that involves delicate procurement work. Getting your hands on the raw materials needed to produce batteries is no easy task. The work GM has recently undertaken to “lock in a national source of rare earth minerals, alloys and magnets for electric motors” is also not.
  • And, finally, for today’s news summary, Meta rolled out new tools for Facebook Live users.

TechCrunch Experts

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If you’re curious about how these surveys shape our coverage, check out this article on TechCrunch + by Lucy Heskins, “How to Acquire Customer Research That Shapes Your Marketing Strategy”.


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