NEW YORK, NY / ACCESSWIRE / May 30, 2021 / Lead generation is what worries a VP of sales the most. Without a constant flow of new leads, sales teams aren’t any closer to closing more deals and sales. Creating new leads is a time consuming process. With so many marketing channels to choose from, choosing the right path to know which one will work the best is a challenge. If done right, businesses can strategically trigger a stream of new, consistent quality leads to their business for more predictable revenue.
The company Vice President of Sales discusses the next lead generation campaign with the sales manager. Image Credit: 123rf.com / Marctran.
What is lead generation?
Lead generation, or ‘lead gen‘in short, is the process of attracting and converting strangers and prospects. Someone who has expressed an interest in your company’s products or services. Whether you are in business-to-consumer (B2C) or business-to-business (B2B) marketing and sales. It’s a way to educate potential customers about your business and get them on the path to a potential purchase. Some examples of lead generators are applications, blog posts, coupons, virtual events and online content.
Hubspot has compiled a complete guide titled “Lead Generation: A Beginner’s Guide to Generating Leads”, where they described how lead generation fits into a business’s inbound marketing strategy. It details easy ways for any VP of sales or business owner to start generating leads for their small business or business. the Hubspot Inc. The CRM software platform makes it easy for entire companies to work together. From marketing to sales to customer service, each hub is powerful on its own, but even better combined. Hubspot has over 113,000 platform users in 120 countries.
Easy to follow lead generation process
The basic steps of lead generation process are easy to follow. The first step is for a website visitor to find out about your business through one of your marketing channels, like your website, blog, or social media page. That same visitor then clicks on your call to action (CTA), whether it’s an image, button, or message that encourages them to take some sort of action.
This CTA takes your visitor to a landing page, which is a web page designed to capture information about prospects in exchange for an offer. An offer is the content or something of value that is “offered” on the landing page, such as an eBook, course, or template. The offer must have sufficient perceived value for a visitor to be able to provide their personal information in exchange for access to it.
Finally, once on the landing page, your visitor fills out a form in exchange for the offer. Online forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor takes that journey and fills out the lead capture form, you now have a new sales lead that your VP of sales or sales team needs to follow up with.
4 most popular types of lead generation
There are hundreds of ways to generate leads. The key is to narrow down and focus on a handful of ways that have been proven to work for your business. If consistent effort and time are not put into just one method, a business will never know if it will meet its needs effectively.
Here are some of the best ways to generate B2B sales leads for companies that have set out to master their implementation consistently over time to gain marketing ROI.
1. Cold Email Marketing
Email is an important part of generating leads. In fact, 59% of marketers consider email to be their most effective marketing channel for generating B2B leads. When send cold emails, be sure to personalize them. Research shows that personalized emails are 75% more likely to be clicked by their recipients. They are also more likely to be answered than non-personalized emails.
2. Content marketing / content creation
Customers, prospects, and audience members want valuable content from your business. This content needs to reach audience members in a way that feels natural and organic from an educational marketing standpoint. Content Marketing helps businesses do this by outlining the process of attracting, engaging with, and delighting your ultimate target buyers. By focusing on effective content marketing, your business can focus on that. As a result, increase conversions, improve brand awareness, increase revenue, and establish yourself as an industry leader in the process.
3. SEO (search engine optimization) / SERP marketing
It is good practice to improve the search engine optimization (SEO) of your business’s website to appear on the first page of Google for keywords describing your product or service. This helps drive free natural organic traffic to your business website and increases your inbound sales leads. Search engine results page (SERP) marketing has been around since the inception of the Internet. Although SEO is free traffic, it differs from pay-per-click (PPC) ads where a business pays for each click on their ad.
4.PR (public relations) / news media / press releases
The most overlooked lead generation marketing strategies that could dramatically improve the flow of customer leads are public relations or “PR”. Getting positive media attention for your business is essential to the success of any business. How a public relations campaign or Press release help attract more clients and customers?
Major news media (TV, radio, newspapers, magazines, social media, etc.) that publish interesting articles about your business, their readers, listeners or viewers will learn more about your business. People who read or have heard of your business in the media will think “you have to be good” and, in turn, could very well go from a sales prospect to a new customer or customer very quickly.
How to qualify prospects: not all prospects are created equal
A creative lead generation method used by Marty stewart , Chief Marketing Officer (CMO) of Campaign Writer, and host of Inside Sales TV, had to send roses to a CEO as a main generation icebreaker. This unique approach resulted in a sum of $ 380,000 B2B sales offer very quickly for his client. Another lead generation campaign resulted in a “hot” prospect. This business sales strategy leads to over $ 2 million in B2B business sales that started from a targeted email targeting Fortune 500 CEOs.
“One of the most lucrative corporate email marketing campaigns I wrote for a client sending a cold email to the top CEOs of the Fortune 500. At the time, the 8th largest General Electric company, with Jeff Immelt as CEO, responded to the email. that I wrote. My client had several conversations with General Electric, and ultimately did business with them, all thanks to Mr. Immelt’s email response alone, ”said Stewart.
Lead generation tools to accelerate results
In order for outbound lead generation campaigns to earn a rate of return, the first step is knowing who exactly you are targeting. This means having a ready list of email addresses or phone numbers to contact prospects. Sometimes this information can be found on mainstream social media websites like LinkedIn, Facebook, Twitter, Instagram, or YouTube, but this is not always the case.
For example, if you are a architect wanting to become more residential or commercial real estate projects, you would like to get an email list from High Equity Homeowners (HNWs) looking to build another home. Or maybe a list of email or cell phone developers looking to build more commercial properties. Having a way to directly contact these types of prospects would be crucial for an architect or an architectural firm to generate this type of leads.
There is a lot of lead generation tools on the market. Some emails and phone number search Websites include: Swordfish AI, Zoominfo, Lusha, RocketReach, ContactOut, Uplead, Aeroleads, and others. These were all recently reviewed in a Yahoo Finance article titled “9 Top Contact Finder Tools For Finding Email Addresses And Cell Phone Numbers. “
About Campaign Writer ™:
Campaign Writer ™ is a sales leader copywriting marketing firm working with top companies, professionals, executives and leaders in their field, to help increase sales and revenue through its content writing team email marketing campaigns. The campaign editor is headed by Chief Strategy Officer Marty Stewart.
For a strategic exploratory conversation on how your business can increase sales, visit CampaignWriter.com. Or call toll-free + 1-877-463-9777 in the US, or + 1-702-997-1222 if you’re calling overseas.
SOURCE: Campaign Writer
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