Budapest, Hungary-based copywriting firm Game of Conversions is pleased to announce that senior copywriter Csaba Borzási recently uncovered some key business writing principles anyone can use to dramatically increase the effectiveness of their business writing. marketing messages and increase sales.
He discovered these principles by breaking down and reverse-engineering 100 of the most profitable sales letters of all time, written by direct-response editorial captions like: Claude Hopkins, Vicor Schwab, John Caples, Gary Halbert and Eugene Schwartz, but also more recent editors. giants like John Carlton, Gary Bencivenga, David Deutsch or Parris Lampropoulos.
As a result of his unique journey, Csaba has created a free cheat sheet that reveals the “secret recipe” behind 100 of the Most Profitable Ads of All Time… and how anyone can apply them to their marketing for successful sales.
This cheat sheet includes discoveries such as: how to create a high converting copy in a short time; The forgotten secret of the master door closer of the 1920s which makes it easy to dispel any objections; An inventive method of predicting what a prospect will react to, allowing the marketer to increase sales while reducing ad spend at the same time; A 26 point “pre-flight” checklist that immediately reveals the weaknesses of any sales message; The easiest way to avoid “blank page syndrome”; Five proven copywriting templates designed specifically for today’s most impactful marketing channels (Facebook Ads, YouTube Ads, Email Marketing, etc.).
Csaba Borzási is a psychology researcher turned copywriter and direct response marketing consultant. For years he struggled to get his business started until he finally decided to master the fundamentals of online marketing advertising, even embarking on a 100-day journey to explore 100 proven sales letters for uncover the secrets of leading copywriters, while documenting their learning process through daily YouTube videos.
Today, he’s helping online businesses convert more casual leads into customers and fill in the gaps in their sales funnels.
Here are just five interesting discoveries Csaba made after his proven 100-day sales letter failure challenge:
The first gem he found was that it’s better to explain the proposal as clearly as possible rather than trying to be smart and let people spend time trying to decipher what the ad really means.
The second key idea is that good headlines really represent 80 percent of the success of a particular ad. The headline needs to be able to grab people’s attention immediately, otherwise they won’t read what’s inside. Finding an effective title takes a lot of effort, but 95% of the time it is well worth it. Just make sure the headline is clear, believable, compelling, and hints at a transformation that the reader can benefit from.
The third key idea he discovered is that manual copy of sales letters is not really the best way to learn sales writing. While this is a great way to analyze the minds of leading writers, the problem is that it is a slow, passive process that can easily cause people who try it to “phase out.” He also noted that other people had gone through the same thing. There is a better way to really understand what copywriting is.
Her fourth discovery is that it’s important not to waste time with perfectionism. Doing things to make material, like video, as perfect as possible doesn’t necessarily add much to its effectiveness.
And his fifth finding is that it’s really important to come up with a “big idea” behind any marketing promotion that’s simple, to the point, and that can instantly connect with the reader. This immediately makes any sales message much more effective at instantly connecting to a reader.
To help more like-minded entrepreneurs and marketing professionals, Csaba Borzási is sharing more of his knowledge and findings on his website, Game Of Conversions. There, he helps ambitious online entrepreneurs get more (and better) clients with profitable marketing strategies and compelling copywriting.
To learn more about Game Of Conversions and Csaba’s writing and marketing tips (including how to get the special cheat sheet), go to www.gameofconversions.com/copywriting-secrets, or contact him by e -mail to [email protected]
For more information on Game of Conversions, contact the company here:
Budapest, 1062, Szekely Bertalan utca 22.