Legal marketing agency executives celebrate the bar’s 25th anniversary – Hamilton County Reporter

Krista Duncan Black and Heather Banner Kane, CEO and Chief Operating Officer of TOPDOG Legal Marketing, LLC, recently celebrated the milestone of 25 years as licensed attorneys. Prior to their swearing in, Black and Kane graduated from Indiana University’s Maurer School of Law, where they were roommates and Moot Court partners.



Black and Kane have maintained a continuous license since becoming members of the bar – Kane in Indiana and Black in West Virginia and Arizona. Both worked as attorneys in private practice and government positions before Black, recognizing the value of a lawyer-led legal marketing agency founded TOPDOG in 2015.

Kane, a resident of Noblesville, was a natural choice for a management position and says the role of head of production at TOPDOG allows her to apply the skills and knowledge acquired over the years as a lawyer to many new situations and challenges.

“Law school ignited in me a passion for researching, writing, and approaching issues from all angles,” Kane said. “The move into digital marketing for lawyers allows me to use those skills while nurturing my love of learning new things.”

Black, too, says she has found unlimited satisfaction in applying established skills and developing new ones through her work with TOPDOG.

“In law school, I never imagined I would be doing anything other than practice law, a profession that I really enjoy,” Black said, reflecting on her career path. “But I am fortunate to work daily with Heather and a team of professionals who bring exceptional quality and personalized service to our clients. It’s great fun and we meet a lot of great people along the way.

Learn more about Black, Kane and TOPDOG at

About TOPDOG Legal Marketing, LLC

TOPDOG Legal Marketing’s attorney-led team serves clients nationwide, providing legal content, digital marketing, and website design and maintenance services to help attorneys and law firms ” find yourself” online.

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