The watch is based on Omega’s popular Moonwatch, which sells for well over £5,000. But this one is much more accessible, selling for just £207.
Some have already attempted to use their newly made discount watches to turn a handsome profit, selling the item for thousands of extra pounds online.
A ‘Buy It Now’ listing on eBay, added today, puts the watch at £3,206 – plus £12.85 postage!
Another customer put his watch on eBay for an “auction”.
By 4.45am, only three bidders had put the price at just under £1,370 (with just £12 postage on this occasion).
In Carnaby Street, attempts to skip the queue were reported outside the Swatch store.
PA photos show some customers even lined up overnight to make sure they got their hands on one of the most sought-after watches.
But at one point today, Saturday, shop assistants were forced to put up a sign in the store window telling customers ‘the store is closed’ due to the chaos that had erupted.
Similar scenes were reported elsewhere in the world, including Paris and New York, where the watch was also on sale.
The stores are now closed.
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This was not worn by Neil Armstrong, the first man on the moon, who would have left his Speedmaster inside the lunar module, whose electric time had malfunctioned.
Rather, it was first worn on the moon by Buzz Aldrin.
He later said of his decision to wear the watch while walking on the moon: “It was optional to wear it while we were walking on the surface of the moon…little things are less necessary when we are walking on the moon than knowing what time it is in Houston, Texas.
“However, being a watchmaker, I decided to strap the Speedmaster to my right wrist around the outside of my bulky spacesuit.”
The new Swatch “Mission to the Moon” is already sold out on the official Swatch website.
Its caseback bears the words: “Dream big – fly high – explore the universe – reach for the planets”.