SEO in digital marketing helps improve website visibility for relevant searches and will increase your local search results and popularity.
You have a great website, engaging content, and a presence on multiple social media platforms. You’ve done paid advertising, run online promotions, featured products on your website, and even added an online reservation system to make appointment scheduling more convenient for your patients. All of these improvements to your SEO in digital marketing campaigns seem to be paying off, in terms of retaining your current patient base, as well as getting you some referrals through word of mouth.
However, the only thing your practice lacks is a trusted source of new local patients who find you online.
While you might think you have achieved all of the key elements needed for a successful digital marketing campaign, you might have forgotten the most important of all – search engine optimization or SEO – if you want to develop a successful digital marketing campaign. local and loyal patient base. one of your big digital marketing campaign goals. Why is local SEO so important? What are the best ways to use SEO to get the most bang for your buck?
SEO in digital marketing and local user statistics
As you probably already know, SEO in digital marketing helps improve website visibility for relevant searches. There are countless ways to use SEO to do this, depending on the user’s goals.
In your case, orienting your SEO towards local users also means thinking in terms of who will be accessing your website on their mobile devices. According to Google statistics:
- Almost one in three searches on mobile are linked to location
- Two in three smartphone users are more likely to frequent businesses whose mobile sites or apps personalize information based on their location
- Over 75% of smartphone users looking for a business nearby will visit it during the day.
Additionally, you should consider making your website mobile friendly. If a potential patient is having trouble navigating your website on their smartphone or tablet, it doesn’t matter how many stars you have on Yelp or how close they are to home or work. You will have lost this opportunity to convert them into a real patient.
Keywords are the key to local SEO success
Given Google’s stats on local users, it’s clear that you’ll want to tailor your SEO in digital marketing to local searches, preferably to mobile device users. First, research the keywords you need to use to target local users who might be interested in your services.
Google offers a keyword tool that lets you see the traffic generated by each keyword so that you can find the best combination of high traffic keywords without competition. These keywords should be incorporated into the name, tags, and content of your website.
Make the list
If you haven’t already, claim your local online business listings. This will greatly increase your chances of having your practice coming up when a local user types in a search for local chiropractors. Since most people use Google, this should be the first place to create an online business listing. This will allow your practice to show up on Google’s local map results.
If you’re looking for the best pizza place closest to you, go to online review sites, like Yelp? You can use that same local SEO in digital marketing to increase visibility for your practice.
Start by signing up for both local online review sites and major sites like Yelp. Once you’re set up, you can ask your current patients to leave a review for you online. The combination of good reviews and local contact information will not only make it easier for potential patients to find you, but also increase your visibility on local SEO.
Of course, once you’ve grabbed the attention of local potential patients using effective SEO techniques, your next job is to keep them engaged with your website so that they then take the next step of taking of this initial appointment via your online scheduling application. The best way to do this is to come up with new content that meets the needs of potential patients. Combining compelling content with effective local SEO will help your bottom line and take your practice to the next level.