Calgary, AB – Marketing4ECPs announced the acquisition of Innexus, a marketing company specializing in the eye care industry.
“We share the same passion for supporting the growth and profitability of eye care practices across North America. Our core values, purpose and vision align as organizations, ”said Kevin Wilhelm, co-founder and CEO of Marketing4ECPs. “We are pleased to merge our network of resources and expertise for our mutual clients.
Financial terms of the deal were not disclosed.
Innexus provides solutions including website design, social media and digital advertising.
Innereactive, the parent company of Innexus, was founded in 2003 by an industry expert,
speaker and thought leader Samantha Toth. While Innereactive will remain under full
owned by Toth, the separate division of Innexus that started in 2009 will join the
“The decision to split Innereactive and Innexus into two separate divisions was a difficult one, but I am extremely pleased that the Innexus team and members have the opportunity to join the Marketing4ECPs family,” said Toth. “A lot of thought and collaboration went into this decision, and I couldn’t be happier to have found the right home for Innexus.
Over the past two decades, Innexus has helped more than 1,000 eye care practices in North America grow their customer base, brand recognition and overall profitability.
Trudi Charest, co-founder of Marketing4ECPs, said of the acquisition: “This change will only benefit our members and the industry as a whole.