Martin Communications provides innovative technology product to regional tire distributor and auto repair chain


RALEIGH, NC, Nov. 17, 2021 (GLOBE NEWSWIRE) – Martin Communications, a Raleigh-based digital marketing agency, announced it has successfully implemented its technology product, Perspectives Revealed, with the Colony Tire & Service website. Colony Tire & Service, a regional tire distributor with a full-service auto shop in Raleigh, NC, is a longtime digital strategy customer of Martin Communications. Colony Tire & Service provides high quality automotive service and tire products at competitive prices in North Carolina, South Carolina and Virginia.

ProspectsRevealed, created by Martin Communications, is programming logic that follows the journey of users as they navigate a website. This logic is used to deliver personalized and relevant messages and incentives to website visitors to create engagement based on their history of preferences. All the logic of ProspectsRevealed is automated so that it can interface with CRM database software programs and track leads and sales.

“Nothing makes us happier than creating opportunities for our clients,” said Jenny Burke, President of Martin Communications. “ProspectsRevealed is a solid tool that takes digital engagement to the next level, and we look forward to the growth and results it will bring to Colony Tire & Service. Within the first two weeks of launch, Perspectives Revealed had 18 conversions, and we expect this to increase exponentially. “

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About Martin Communications
Martin Communications, located in Raleigh, North Carolina, is an award-winning integrated marketing communications company providing expert services in strategy, branding and advertising, social media, public relations, and website design and development. Our full service capabilities also include graphic design, copywriting, idea generation, and more. For over a decade, our unique culture and large and diverse talent pool have driven us to successfully deliver measurable results to businesses of all sizes across a wide range of industries. With roots in radio, television, and newspapers, we know a thing or two about the importance of a powerful message. For more information, visit us at thinkmartinfirst.com.

About ProspectsRevealed
Created in 2020 by Martin Communications, ProspectsRevealed is a programming logic that follows the journey of users as they navigate a website. This logic is used to deliver personalized and relevant messages and incentives to website visitors to better understand customer behavior and communicate with them about their history of preferences. ProspectsRevealed customers are seeing dramatic results in their analytics including increased website users, SEO traffic, web leads, and sales. For more information visit www.ProspectsRevealed.com

About Colony Tire & Service
Colony Tire was founded in 1976 in Rodanthe, North Carolina with just two gas pumps. Over the next several years, the company bought two smaller oil companies in Edenton and Roper, NC, and became a Farm Bureau tire dealer. Today, Colony is a multi-million dollar company and one of the leading tire distributors and automotive service providers in North America. With more than 35 locations, this premier automotive and tire service company serves vehicle owners across North Carolina, South Carolina and Virginia. Learn more about www.colonytire.com

Media contact

Jenny burke
President, Martin Communications
919-621-1619
[email protected]

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