Meta’s WhatsApp: Facebook rebranding takes shape for Android and iOS beta testers

The change, however, doesn’t appear to be available to all beta testers. (To file)

WhatsApp has reportedly released new beta versions for iOS and Android devices with the new Meta brand after parent company Facebook Inc changed its name last week.

While the change has yet to be implemented for users at all levels, it is certain that WhatsApp will release the update for all consumers in due course as Facebook has decided to adopt the Meta brand. As part of its new branding, Meta plans to go beyond the limits of a traditional social network and integrate a new immersive experience that it has dubbed the “metaverse”.

WABetaInfo followed the beta of on Android showing Facebook’s new Meta brand. The update replaces the old “WhatsApp from Facebook” brand with the new “WhatsApp from Meta” brand in the Settings menu and start screen.

The change, however, doesn’t appear to be available to all beta testers.

In a separate report, WABetaInfo mentioned that the rebranding also appeared on the beta version of iOS

WhatsApp chief Will Cathcart tweeted last week that WhatsApp will display the Meta brand on both the app and the website over the following weeks. Cathcart’s tweet suggests that WhatsApp will soon offer a stable version of the app.

However, the new branding is unlikely to come with any additional changes for WhatsApp users. However, over time, Facebook (or Meta) might expand both its focus and activity to the Metaverse experience.

WhatsApp first displayed the “Facebook’s WhatsApp” brand in 2019. Facebook also implemented the change to Instagram around the same time in an effort to highlight the parent company of both apps.

Besides the rebranding, WhatsApp also introduced iOS beta version which can rate messages from work accounts.

The instant messaging app began testing the experience last week for beta testers on Android. The update allows businesses to receive customer feedback on the messages they send on WhatsApp.

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About Nereida Nystrom

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