WhatsApp has reportedly released new beta versions for iOS and Android devices with the new Meta brand after parent company Facebook Inc changed its name last week.
While the change has yet to be implemented for users at all levels, it is certain that WhatsApp will release the update for all consumers in due course as Facebook has decided to adopt the Meta brand. As part of its new branding, Meta plans to go beyond the limits of a traditional social network and integrate a new immersive experience that it has dubbed the âmetaverseâ.
WABetaInfo followed the beta of 18.104.22.168 on Android showing Facebook’s new Meta brand. The update replaces the old âWhatsApp from Facebookâ brand with the new âWhatsApp from Metaâ brand in the Settings menu and start screen.
The change, however, doesn’t appear to be available to all beta testers.
In a separate report, WABetaInfo mentioned that the rebranding also appeared on the beta version of iOS 22.214.171.124.
WhatsApp chief Will Cathcart tweeted last week that WhatsApp will display the Meta brand on both the app and the website over the following weeks. Cathcart’s tweet suggests that WhatsApp will soon offer a stable version of the app.
Over the next few weeks, you’ll see us making updates to reflect the new name in WhatsApp and on our website. And our team will strive to explain to our more than two billion users that our belief in their privacy and security remains unchanged.
– Will Cathcart (@wcathcart) 28 October 2021
However, the new branding is unlikely to come with any additional changes for WhatsApp users. However, over time, Facebook (or Meta) might expand both its focus and activity to the Metaverse experience.
WhatsApp first displayed the âFacebook’s WhatsAppâ brand in 2019. Facebook also implemented the change to Instagram around the same time in an effort to highlight the parent company of both apps.
Besides the rebranding, WhatsApp also introduced iOS 126.96.36.199 beta version which can rate messages from work accounts.
The instant messaging app began testing the experience last week for beta testers on Android. The update allows businesses to receive customer feedback on the messages they send on WhatsApp.