Customizable bowls have been a big trend in fast, casual eateries like Chipotle, Qdoba, Big Bowl, and any location for years, and an East Chicago entrepreneur is hoping to make it even more convenient for the lifestyle. busy today, where people are often on the road from race to race.
The In The Cup restaurant in East Chicago offers everything in cups for convenience, whether it’s meals, salads or desserts.
The restaurant, located at 821 Main Street, allows customers to personalize their mugs with the ingredients of their choice. It specializes in soul food and seafood, including shrimp and crab.
Owner Kelvin Bride came up with the concept because it was always on the move.
“We put anything in a cup: pizza, tacos, potatoes, popcorn,” he said. “It’s entrances and exits so you can be on the go.”
In The Cup also offers curbside pickup, delivery and catering, including for small private parties.
“Everything is cooked to order,” he said. “You build your own mug. We have a 32 ounce king mug and the regular 16 ounce mug. We fill them high. Basically our promise is to spill your mug.”
Guests can have breakfast in a mug, vegan food in a mug, keto food in a mug, loaded potatoes in a mug, rolled ice cream in a mug, and even traditionally served foods in cups – like elote and fruit – in a cup. Popular items include stuffed waffles, skillet, shrimp and oatmeal and The Trinity, which combines steak, chicken, and shrimp.
“It’s a stylish place,” said Bride. “This is my hometown. I try to locate all of my businesses in my hometown. I want to help people and give them the opportunity to have a job. My motto is to try to give people something that ‘They’ve never had it before. Right now, I’m’ I’m just spreading the word. I’m trying to give hope to the people in my hometown. ‘
The In The Cup restaurant also sells coffee, tea and Frappuccino drinks.
So far, people have turned to the concept, and many have returned in a few days to try something else on the menu.
“People love it. We even asked if some would like dishes on a plate, like nachos,” he said. “Our customers love to put their dish in a cup and personalize it. It’s a concept that really shakes them up.”
The In the Cup restaurant is open from 7 a.m. to 8 p.m. seven days a week.
For more information, call 219-256-8125 or find the company on Facebook.