Have you ever heard of the Law of Attraction? Sounds ‘woo-woo’ but stay with me here. It is a philosophy which means that we can attract into our lives whatever we are focused on. Put simply, positive thoughts will naturally bring positivity your way.
Organic marketing works the same way. The goal is to naturally attract your audience to your brand or business. But how do you do that?
In this article, we’ll look at what organic marketing is and how it differs from paid forms of marketing.
What is organic marketing?
Organic marketing is a strategy that drives traffic to your business over time rather than using paid methods. This includes blog posts, case studies, guest posts, unpaid tweets, and Facebook updates. Organic marketing uses SEO, social media, and a variety of other channels to increase brand awareness.
The main goal of organic marketing is to increase brand awareness and connect with your audience, whether through educational or entertaining content. Of course, as a business, you will need a number of ways to attract leads and convert users. Organic marketing is just one way to do it (paid marketing is another, which we’ll cover below).
With organic marketing, you can attract visitors to your site, which will hopefully end up converting into paying customers. The goal is to keep your business in mind when the time comes for a consumer to make purchasing decisions.
Additionally, organic marketing impacts your paid marketing efforts because if someone comes across your website organically, you can retarget them later with paid ads (on social media, search engines). , etc.).
Ultimately, the goal of organic marketing is to drive traffic to your site. While you will be using social media channels, the best place to spend your time with organic marketing is SEO. In fact, SEO leads 1000% + more traffic than organic social networks.
To measure the effectiveness of your organic marketing efforts, you’ll look at which content drives the most traffic to your site, the leads generated by those campaigns, and which channels drive the most high converting traffic to your site.
Examples of organic marketing
Before we dive into the differences between organic and paid marketing, let’s take a look at some examples of organic marketing:
Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, Tik Tok, etc.
Blog posts (this post you are reading is an organic marketing effort)
User generated content
Online PR and link generation
Now, let’s learn a bit more about inorganic or paid marketing.
Organic marketing versus inorganic or paid marketing
While organic marketing focuses on driving traffic to your site over time, inorganic marketing, or paid marketing, uses paid methods to quickly target, reach, engage, and convert audiences.
Inorganic marketing strategies include paid search ads, paid social media ads, sponsored posts, display ads, YouTube video ads, etc. With paid media, you can micro-target your ideal audience and reach people who might never have heard of your business otherwise. .
While organic marketing is more like word of mouth marketing, paid marketing is similar to sales driven marketing. The objectives of the two are very different. One is to attract audiences and increase brand awareness and the other is to convert audiences to a specific campaign.
You will measure the success of paid marketing through return on advertising spend (ROAS), generate impressions, achieve high conversion rates, etc.
Now that we know more about the differences between organic and inorganic / paid marketing, let’s take a look at how to build an organic marketing strategy.
Organic Marketing Strategy
Analyze your current traffic patterns.
Optimize your content.
Evaluate and improve.
1. Analyze your current traffic patterns.
To build an organic marketing strategy, you need to analyze your audience’s current traffic patterns to your site and then compare them to your ideal audience.
First of all, it’s important to know where you’re getting the most organic traffic right now. Is it coming from your YouTube channel, blog posts, or email newsletters?
Next, think about how your ideal audience typically finds out about a business like yours. Do they rely on industry publications, social media, or review sites?
It’s important to understand what type of organic traffic your target audience is consuming so that you can create that content. Additionally, you need to understand what organic traffic is already working for your business so that you can continue to create that content.
Organic marketing only works when you really understand your audience and what they want to see.
2. Create content.
Once you know which channels you want to focus on and where your target audience is spending their time online, it’s time to start creating content. However, before you can just create content, you need to think about what types of content assets you want to create and make a list of several ideas.
For example, if you want to focus on blogging, do your keyword research and competitor analysis, then create a list of keywords that you can build posts around. Then you can start creating content.
However, if you want to focus on creating case studies or research, you will need to do some research firsthand and then decide how you will publish your results.
Before you can create content, you need to know what platforms and channels you want to focus on.
3. Optimize your content.
If you were to ask what makes organic content work, the answer would be SEO. You’ll want to optimize all of your content to appear on search engines and social media platforms. For example, the strategies can be similar, but you will optimize your blog content, YouTube video descriptions, and social media posts.
TO optimize this contentTypically, the strategies involve incorporating keywords into your content, having a great design, and using metadata so that search engines know what your content is about.
4. Evaluate and improve.
Finally, the key to any organic marketing strategy is to evaluate and iterate. You can use tools, like HubSpot’s SEO Marketing Software to plan your SEO strategy, optimize your content and measure the real return on investment.
This type of software will help you measure and track your KPIs so you can see what is working and what is not.
Organic marketing is all about getting people to you, instead of reaching people through paid methods. With organic marketing, you’ll create multiple types of content to keep people engaged and interested in your brand. When it comes time to make a buying decision, they’ll think of you first.
Originally posted Sep 14, 2021, 7:00:00 AM, updated Sep 14, 2021
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HubSpot Inc. published this content on September 14, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 14, 2021 11:11:01 AM UTC.