Poke works with PLACED on a new web platform

Liverpool-based PLACED Academy seeks to inspire young people to shape the built environment and commissioned local agency Poke Marketing to create a new website.

Marc Harrington
Mark Harrington, Creative Director of Poke Marketing

Liverpool’s creative agency Poke Marketing has created a new website for a project that aims to inspire young people to shape their built environment.

Poke worked with PLACED Academy, also based in Liverpool, to launch the site. It is described as “a place where the voices of inspiring and creative people determined to make real change for the better are presented”.

Primarily funded by Metro Mayor Steve Rotheram, PLACED Academy is a creative open-access built environment program for 14-18 year olds, empowering young people to shape the places we live, work and spend time.

It is designed to increase participants’ self-esteem, remove barriers to professional careers, expose participants to a variety of career paths, and develop a wide range of skills. There are 17 other sponsors including Regenda Homes.

Jo Harrop, Director of PLACED, said: “The Environment Academy 2021 is focusing on how design in the built environment can positively impact climate change.

“Our young participants worked together to develop and deliver an online community engagement program to understand the perspectives of others before developing design ideas that they felt could create better and more sustainable places.”

Poke Marketing took over the project following a tender and the work included workshops and strategy sessions, website look and feel, site copy and construction. Everything was developed and tested within four weeks.

Mark Harrington, Creative Director of Poke Marketing, added: “These ideas present real world scenarios and potential ideas for problem solving. They really emphasize the power of creative thinking.

“We wanted to create a beautiful site that allows communities to take a look at the projects and get involved. The site collects people’s opinions, which is essential to the success of this project.

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