Read this article before Google flags it as a clickbait

Fast! Read this now. Google says it cracks down on clickbait, and we hope this article will do the trick (we’re pretty sure it will).

The tech giant announcement Thursday that it will begin prioritizing “content by people, for people” in an effort to get rid of clickbait articles that seek to grab readers’ attention with a catchy headline but don’t always deliver the goods .

But this one is different (we promise).

The so-called Helpful Content Update will allow Google’s search engine algorithm to remove content that is “primarily created to rank well in search engines rather than to help or inform people”. This means that the whole industry that has developed since the beginning of the 90s around “search engine optimization“(SEO) may need to recalibrate a bit, including news media.

“We know people don’t find content useful if it looks like it was designed to get clicks rather than inform readers,” said Google Public Liaison for Search Danny. Sullivan, in a statement. blog post announcing the update. “Many of us have experienced the frustration of visiting a web page that seems to have what we are looking for, but does not meet our expectations.”

Sullivan gave the example of a Google user looking for information about a new movie, only to find “aggregated reviews from other sites” that add no value.

“It’s not very useful if you expect to read something new,” he writes. “With this update, you’ll see more results with unique and authentic information, so you’re more likely to read something you’ve never seen before.”

Sullivan added that in testing, searches related to online education, arts, entertainment, shopping and technology showed particularly promising improvements after the update.

Google’s decision to remove low-quality clickbait content comes amid consistent titles detailing the declining quality company search results.

Google’s search engine algorithm uses artificial intelligence (AI) and machine learning systems to find the most “relevant” and “useful” content for readers, and it has been regularly updated for over a decade. But critics say the major search engine serves up paid ads and links to other Google services instead of quality content and is constantly tricked by search engine optimization companies that aggregate content designed to rank well in search engines and improve customer status, rather than to educate readers.

For news sites, the issue is even more complex than simply whether an article aggregates content from elsewhere, as Google considers a variety of factors including backlinks (links from external sites to yours) and cross links (links between sites) – and their relevance – when assigning “authority” to a point of sale. And articles should provide the appropriate content related to the title, including relevant links, to really inform the reader.

The test for news companies will be whether they can still do this without triggering the “banhammer” clickbait. But Google says the media has nothing to worry about, as long as it produces original, quality content.

“Any content – ​​not just useless content – ​​on sites determined to have relatively high amounts of useless content overall is less likely to perform well in search, assuming there is other content elsewhere on the web. web that is best viewed,” the company said.

Google has also provided a series of questions that content creators are asking in order to better understand and navigate the update. The key takeaway was simple: focus on creating original content for real humans, not collecting clicks.

The new update will begin to take effect next week, but its full rollout could take up to two weeks, Google said, adding that more information will be posted on its website. updates page after launch. This will only affect English searches to begin with, but Google representatives said Friday that the company plans to roll out the update in other languages ​​”in the future.”

Google also said it would continue to refine the “series of updates” which it started posting better reviews on its site last year.

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About Nereida Nystrom

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