Regular Animal Designs Sea Turtle-Inspired Website for Sea Turtle Research, Ecology and Conservation Group

Web design for sea turtle research, ecology and conservation group

The group was looking for a web design team in Miami to update their website, creating human connection through a digital experience.

MIAMI, FL, UNITED STATES, June 22, 2022 / — As part of the Department of Earth, Ocean, and Atmospheric Sciences at Florida State University, the Group of Sea Turtle Research, Ecology and Conservation addresses issues related to the protection of sea turtles and other marine megafauna. Their research revolves around questions related to the ecology and behavior of marine megafauna, in particular sea turtles.

In a quest to strengthen the online presence of the sea turtle research, ecology and conservation group at the forefront of sea turtle research, Regular Animal explored a myriad of scientific research labs around the world. digital vanguard. To create broad appeal and engage audiences of all ages, our web design agency explored modern visual identity options while considering the originality of our concepts. Our web design research explored the lab’s visual and brand identity, including the evolution of the color palette.

Regular Animal was asked to create an engaging digital experience and develop a visual identity strategy. The project aimed to create a thoughtful, intuitive and inspiring website design that supports the group’s research, values ​​and messaging. Additionally, the site needed to be responsive, optimized for strong search performance, and built using a state-of-the-art framework tied to a flexible content management system.

Inspired by the shape of a sea turtle’s shell, the web design project began by defining unique layouts and finding exciting new ways to display content. For example, the looping video on the homepage is framed by a turtle shell shape.

Regular Animal combines two different typefaces on this website design, Antiqua Roman, a fine line design based on the original handwritten letters made by Fritz Helmuth Ehmcke in 1907, and Poppins, a geometric sans serif. A selection of fonts with generous spacing and attractive content blocks allow the visitor to explore freely.

Using responsive content blocks, Regular Animal redesigns the on-page content optimization of the website to specifically focus on mobile-first design that drives overall reach and engagement and an SEO-optimized experience. As a result, the website loads quickly and gives the end user a beautifully smooth experience while browsing and interacting with the various elements.

Ana Meira
regular animal
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