The Woobles offers amigurumi crochet kits for beginners that come with step-by-step videos, easy-to-follow patterns, and a pre-started piece. In addition to being particularly adorable, Fortune calls the startup a “ed-tech company” for its innovative use of video instruction. Co-founder Justine Tiu says SIR the self-funded company started in July 2020 and reached seven figures in revenue in less than a year.
the Gwen Beloti collection, pthe art of The NRF Big Show The diversity Equity and Inclusion Showcase, launched in 2019. The brand is sold online and in marketplaces (Wolf & Badger, Showfields, Verishop and 1stDibs) and founder Gwen Beloti tells SIR the retailer is looking to introduce a more robust virtual shopping experience in the future by incorporating virtual try-on through augmented reality. “One of our key factors is inclusive sizing and we want to give our customers the ability to see for example where a necklace may fall on them so they can order the best length,” Beloti explains.
Project Hive Pet Companya Public Benefit LLC, designs and sells innovative dog toys and treats with a mission to save bees. Founded in 2019 and launched in 2021, the company has an agreement with 1% for the Planet where it donates 1% of its gross revenue to the Bee & Butterfly Habitat Fund. It offers a range of five pet toys and five pet treats youhat all have the iconic beehive shape and hexagonal patterns, designed to contribute to its mission. Plus, the non-toxic, BPA-free the toys are made from thermoplastic elastomers, a highly durable rubber that can be recycled and ground into new toys, and the treats are non-GMO Project checked.
Road Jonesfounded by makeup artist Bobbi Brown, launched in 2020 (Brown left Bobbi Brown Cosmetics in 2016), but the brand’s first store/flagship just opened last November in Montclair, NJ, (the same city as its headquarters). Jones Road beauty products focus on “clean, strategic and high quality formulations that work on all skin types and tones” and the outlet will also serve as a “beauty think tank, an incubator for new products,” according to baristanetso expect more.