SEM expert and author Andy Splichal weighs in on Google’s next page experience algorithm update

Andy Splichal

LOS ANGELES, CA, UNITED STATES, May 25, 2021 / – Google is constantly refining the way they list websites for search results. Recently, Google announced their latest plan to change the way they organically rank websites in search results based on page experience.

Given the importance of this announcement, we caught up with the award-winning author of Make every click count with Google Shopping – Revealing Profits and Strategies, Andy Splichal for clarification on the recent Google reveal.

SEO or search engine optimization prepares your website to rank well on Google. This recent announcement regarding the page experience is fascinating because this is the first time I remember Google alerting businesses to a pending change, ”he told us.

“Google is looking to reward websites that offer a good customer experience at least as they define it and to punish websites that don’t. With Google’s new Core Web Vitals website, owners have the tools to keep up with newly introduced metrics, including load speed, interactivity and visual stability. ”

The change expected to be rolled out in June 2021 does indeed appear to be designed to start ranking sites with above-average ‘page experience’ metrics higher up a page.

According to Google, to be classified as offering a “ good page experience, ” websites will need to rank in the top 75% on the following metrics: LCP (Largest Contentful Paint), FID (First Input Delay) and CLS ( Cumulative Layout Shift).

Seeking clarification on the industry jargon, we again asked Andy Splichal to translate these terms into more understandable concepts.

“In a nutshell, Google is telling us that they want websites to load quickly and be responsive when someone clicks on a link. Plus, they’ll start penalizing websites where images or other page elements move when loading on a page ”.

“As the page experience algorithm update continues, I think we’ll continue to see websites that offer a more user-friendly website experience with higher placement in results. Google organic search. Fortunately, with their new Core Web Vitals, Google clearly communicates what they want and provides the tools for websites to comply. “

What’s the next step for Google and SEO? We’ll have to wait and see how this change affects the organic rankings of businesses within Google over the next few months.


Andy Splichal, who was recently named to the Fascinating 100 List of the Best of Los Angeles Awards 2020, is the Founder and Managing Partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast and founder of Make Each Click Count University. He is a Certified Online Marketing Strategist with over twenty years of experience helping businesses grow their online presence and profitable revenues. To learn more about Andy Splichal, visit or read the full story on his blog,

New episodes of the Make Each Click Count podcast, are released every Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and

Contact Andy Splichal
[email protected]

Aurora DeRose
Boundless Media Inc.
+1 951-870-0099
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