Smart technology decisions that help you scale your business

Starting a new business is both amazing and terrifying. Even with the best-laid plans, there is always a fear of failure that can cause startups to make bad decisions. Playing too carefully means missing opportunities while giving up restraint can lead to foolish and hasty decisions. When it comes to scaling, this is a process that new business owners tend to struggle with.

They’ve never needed to grow so big before. But one of the ways new businesses can scale easily is by making smart technology decisions from the start. Using providers to store and back up your data means you don’t have to build a data center and then scale up when you run out of space. Leveraging generalists means you have someone who can write for social media and for your website when the need arises. Making smart technology decisions like these will help you scale your business.

Start with remote cultivation only

New businesses are smart if they can start with a remote cultivation only. How does this help? This means that you will be able to scale to any size, whether you have 25 employees or 1,000. You will not be limited by the size of the building you are in and you will have remote processes and technologies to manage growth. Adding more people becomes easier when all you have to do is upgrade your email plans and add new security logins instead of also having to make room for them in an office. When you want to scale, the process becomes much simpler. You can offer allowances for office supplies and computers as well as benefits that benefit remote employees. A remote-only culture can mean a lot of things, but from a technology perspective, it’s much easier to scale your business when the time comes.

Focus on effective data security measures

So, you’ve started a business, yay! Now is the time to make sure your most important assets are protected in the event of a digital attack. All businesses are subject to attack, and sadly, too many are starting to do business without protecting their digital world. Using a third-party risk management tool for your business ensures a plan is in place from the start. You will not only need to secure your master data, but ensure that the customers who buy from you also have protection for their data. You don’t want a gap in your security measures to put your customers at risk of losing their personal information as well.

Simplify your website

There are many companies with complex websites. While for some businesses complexity is key, for others it’s simply a lack of proper planning. You start with your original website, then add and keep adding content until it becomes this hard-to-manage monster. A simpler website will allow you to manage and maintain all the little details needed to keep it running smoothly. You’ll feel better if you take the time now to create a plan of what you want your website to look like now and what it should look like as you grow. This initial planning will help set you up for success and prevent your website from sharing redundant information that needs to be changed.

Hire specialists and generalists

Some tasks require a specialist. You want someone who can learn the ins and outs of your IT systems and understand exactly how to implement a new system. They have to be specialized in what they do because there are so many details. However, this also means that they will only be able to perform one task. Hire generalists means you can get more types of work from the same individual. Someone who can only do copywriting isn’t as helpful for a new startup that also needs content writing and technical writing. This means that when choosing staff with different skill sets, choose those who have the broadest skill set, but who can also perform the most important tasks you need.

Final Thoughts

Technology is constantly evolving. Startups know it’s important to use the best technology options available to them while keeping them loose. They know that while they don’t have to move on to the next best solution, they also need to be prepared to make changes when what they’re using no longer meets their business needs. Using third-party apps for things ranging from payment processing to data security means that at any time, you can more easily switch to something that will better suit future needs. Smart startups not only have a vision for now but also for the future.

About Nereida Nystrom

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