How would you feel if your website went down on Valentine’s Day, Black Friday, or during the vital pre-Christmas sales period? Experiencing a website outage on a massive sales day is not only disappointing for your potential customers, but can have a severe impact on your bottom line. Instead of reaping the rewards sold online Projected into your sales goals, you face the very real possibility of lost profits in the thousands or even millions.
But why would your website suddenly go down?
When sales or special promotions create a dramatic increase in web traffic, many sites cannot handle the added pressure. Even notable brands like RedBubble, Target, MAC and Nike experienced global outages during Black Friday 2020, proving that no website is too big to fail. After inspecting the problem, experts reported that these outages were largely due to the sites’ inability to cope with the sudden surge in visitors.
This is a lesson that has not gone unnoticed in the ecommerce community. With trading giants reporting drastic sales losses with each new outage, these failures have become warnings for other websites to improve their game. Essentially, preparing now can prevent disaster later. But how can businesses make sure their website is properly prepared?
Load testing and load balancing to prevent outages
Many web failures are caused by insufficient site testing. When business owners don’t know the maximum traffic capacity their websites can handle, they can’t prepare for crucial ecommerce days like Black Friday weekend.
Once this capability is established, businesses can implement techniques to improve and extend the stability of their websites. This is where load balancing comes in. Load balancing basically allows your site to distribute the pressure of incoming traffic across multiple servers, databases, clouds, or locations, so that no point warps under a sudden surge of visitors.
So how can you get started with load balancing for your brand? Web performance experts at Snap Suggest two effective ways to establish load balancing for your website or app, so that your platforms are stable and prepared for any increase in traffic. Which one is right for you depends on whether you want the scalability and flexibility of a centralized load balancing-as-a-service offering, or the simplicity of a single locally managed load balancing product.
1. Cloud load balancer
Snapt Nova provides Layer 7 load balancing and on-demand AI security to every node from a centralized user interface – any cloud, any platform, any scale.
Snapt Nova provides accelerated website performance for better SEO and faster user experience; Multi-cloud and multi-site load balancing and auto-scaling for high availability and scalability; and advanced application layer security for safe shopping.
Nova is ideally suited for scalable, distributed, and cloud-native environments, such as today’s high-performance stores and e-commerce platforms.
- Intelligent load balancer – Snapt Nova is a high performance Layer 7 load balancer that can be deployed anywhere in the world and can automatically scale up to millions of SSL TPS.
- AI-powered security – Nova nodes include the powerful Nova WAF providing a secure web application firewall to prevent hackers, denial of service, fraud, bots and more.
- Easy to use – Deploy your first Nova node within minutes, then perform full load balancing and application firewall deployment within minutes.
Designed with an agile DevOps perspective, Snapt Nova sets itself apart from other load balancing and security platforms with intention-based wizards and workflows, built-in machine learning and intelligent automation, and a centralized user interface. where you can get end-to-end visibility, health check and reports for your entire network.
2. Software load balancer
Snapt Aria is a high-performance, stand-alone software application delivery controller, including load balancer, web accelerator, web application firewall, and global server load balancer – any cloud, no. any virtual machine or bare metal.
Also providing Layer 7 load balancing, Snapt’s software solution ensures that your website doesn’t experience any downtime on important ecommerce days. Give five times faster application performance At an 80% lower cost compared to other platforms, it’s a comprehensive yet affordable answer to load balancing for businesses of all sizes and budgets.
- Simple and powerful – Snapt’s software load balancer is easy to deploy and configure in minutes.
- Perfect for One-Box installations – Snapt Aria is the ultimate single system ADC solution and can be run and managed in isolated environments.
- Incredible performance – Snapt Aria provides up to 20,000 SSL TPS and 100,000 HTTP RPS on cloud instances and virtual machines.
With multiple packages and service offerings, Snapt is ready to prepare your site with load balancing and more. No more losing customers due to slow load times, payment failures or total website outages. Capture every potential sale this holiday season and beyond with a customizable traffic solution that will give your site the best performance in its class.