SoundxRucker brings the region’s first and only Dolby Atmos production suite and recording studio to Louisville, Kentucky. Dolby Atmos systems are built from traditional surround formats such as 5.1 or 7.1. Adding in-ceiling speakers makes this studio 7.1.4. The studio will allow artists and engineers to create music that is both multi-dimensional and immersive, creating an environment in which sounds move around the listener in any direction.
LOUISVILLE, Ky., September 9, 2022 /PRNewswire-PRWeb/ — SoundxRucker brings the region’s first and only Dolby Atmos recording studio and production suite to Louisville, Kentucky. Dolby Atmos systems are built from traditional surround formats such as 5.1 or 7.1. Adding in-ceiling speakers makes this studio 7.1.4. The studio will allow artists and engineers to create music that is both multi-dimensional and immersive, creating an environment in which sounds move around the listener in any direction.
Over the past 15 years, Daniel ‘Radio Rucker’ has become entrenched in the local music scene of Louisville, Kentucky. After graduating in audio engineering and music production in 2007, he became the voice and oldest on-air talent for one of the city’s biggest radio stations, 98.9 Radio Now (currently 98 ,9 KISS FM). Recently, it partnered with Hatfield Media to bring the first and only Dolby Atmos production suite and recording studio to Kentucky. For those unfamiliar, Dolby Atmos takes the idea of surround sound to a whole new level to create an immersive experience that allows engineers like Rucker to place instruments and sound all around the listener.
“I’m thrilled to be able to bring Dolby Atmos to Kentucky“, says Rucker. “There is nothing like it in the area. Artists now have a place where they can pick up a mix or monitor their mixes in Atmos. I can’t wait to bring immersive sound to a new clientele. I consider myself an artist – Dolby Atmos gives me an even bigger canvas to paint audio pictures. Years from now, when new sound engineers emerge, they won’t have the same limitations or mindset as current engineers, because they won’t be as afraid to try new things. The phrase “there are no rules” has never been truer than it is right now, in my opinion. I can’t wait to see where it all takes us. Atmos will revolutionize music. It’s here to stay.” “In this region, being able to stand out is a special thing,” says Clark Abcher, director of business development at Hatfield Media. “You have artists who really help to put Louisville and the state of Kentucky on the map from a music standpoint, but from an audio engineering standpoint, Rucker is going to take this to the next level. It will be really fun to see the sound go up in tandem with the music.”
Taking nearly a year, the SoundxRucker studio features state-of-the-art Dolby Atmos spatial audio technology that gives you an immersive audio experience. While the Avid MTRX Studio interface is the brains of the operation, the Genelec 7.1.4 speaker system is the jewel in the studio’s crown. “Atmos will revolutionize the industry,” says danny fasoldSales Advisor at Westlake Pro. “The reason Atmos is a game-changer is that unlike traditional surround formats, it mixes it into whatever format you have, even basic stereo headphones. It comes close to the spatial depth and movement that the mixer puts in the mix Atmos. From a technical point of view, that’s why it’s different this time. I think a lot of people over the next 10 years are going to experience Atmos in a really meaningful way , but unexpected. Eventually, we’re going to see artists who, from the start of the song, are already thinking about Atmos and how to incorporate it as a songwriting tool, rather than just a mixing tool.”
“I’ve known the team at Hatfield Media for a few years now. They handle marketing for an artist I work closely with, B SIMM. Initially I asked them to create a website while I I was looking for a location for the studio. Over time, the relationship became what it is today,” Rucker says.”Westlake Pro, Dolby and Genelec were all very helpful in the process. I thought it was really cool that we didn’t have someone random, we had THE Genelec guys in their Atmos room, helping guide us through the decision-making process. It meant a lot to us because it felt like we were getting it straight from the source.” “Everything we make has the same kind of editing,” says Paul Stewart, Sr. Technical sales manager at Genelec. “We can adapt to all sorts of situations. There’s a lot of consistency in our products in terms of how they’re designed and how they fit. We always want our customers to understand what’s going on in the part, what we’re trying to fix. What’s great about working with Westlake is their dedication to actually getting to know the client’s process – that’s incredibly helpful. We really enjoyed working with Danny. I know he and Rucker have a good rapport and they talked a lot outside of email sons and such Danny was very knowledgeable and if he didn’t have the answer right away you knew he was going to get the answer It was a very transparent process with them.
“We see tremendous opportunities for collaboration with Rucker,” says Drake Hatfield, President and CEO of Hatfield Media. “When considering a partnership, it’s critical that the relationship is mutually beneficial. The augmentation of our full-service video production studio with a Dolby Atmos mixing environment will provide capabilities never before available in our region. It is important to note that Daniel shares our values and strives for the highest standards in his craft. We look forward to the years to come and the opportunity to work together on advanced projects.”
“In addition to Atmos, we wanted to create a one-stop-shop where you can create your entire brand. From recording your album, creating a logo, designing a website, and producing a a music video, all under one roof,” says Rucker. “It was a no-brainer to team up with Rucker,” says Absher. “After hearing the vision Rucker had for opening a new studio, it made more sense to not only have the capabilities to mix in Atmos, but to have a recording studio inside our media wing which features a full size green screen and cyc wall Being able to have this in our building and being able to draw on Rucker’s expertise behind the board is going to bring a lot of new opportunities and scalability for the clients, whether it’s commercials, music videos, or the mixing side of things. It just adds one more offering to our full-service marketing agency repertoire.”
About Sound X Rucker
The first and only Dolby Atmos production suite and recording studio in Louisville, Kentucky, the SoundxRucker studio allows artists to work with a mixing engineer to create music that is both multi-dimensional and immersive. Daniel ‘Radio’ Rucker has been in the audio engineering industry for over 15 years, having spent 12-13 years in the radio industry. It offers production expertise that will bring your next creative project to life. SoundxRucker partners with Hatfield Media, a full-service marketing agency in Louisville, Kentucky offering website design, video production, search engine optimization, graphic design and everything in between.
Daniel RuckerHatfield Media, 502-641-6366, [email protected]