The 8 Best Digital Marketing Careers You Can Apply For

Marketing has always been about promoting your brand to the right people, in the right place, at the right time. With the accessibility of the internet today, the number of people online is increasing every day. Digital marketing involves marketing efforts that help you connect and reach people online through websites, social media, email, search engines, etc.

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As more and more businesses realize the benefits of having an online presence, digital marketing continues to grow in importance, resulting in increased career opportunities. In this article, we walk you through the best digital marketing careers you should consider.

Social media is one of the main focus areas of digital marketing because of its ability to capture and connect with your target audience on popular social media platforms. Social media managers are responsible for managing social media profiles, creating social media campaigns, creating content, developing strategies to increase followers, and monitoring analytics.

If you spend most of your time on social media, stay on top of news and conversations, and have a solid understanding of different platforms, this role might be best for you.

As a social media manager, you can work for large companies and startups in various industries and manage their official accounts and social media activities. Moreover, you can even choose to help influencers and celebrities by creating and managing their social media profiles.

2. Content Writer/Editor

The internet today is dominated by content. You see content everywhere online, be it websites, social media platforms, emails, etc. Well-written content or copy helps you drive engagement and increase your brand’s reach online.

Although content writing and copywriting differ from each other, they are both essential for boosting marketing efforts and vital for digital marketing. Both require you to have effective writing skills that allow you to communicate your ideas or concepts online.


As a content writer, you’ll write for a purpose, whether that’s educating the public or building awareness for your brand. On the other hand, being a copywriter will require you to write to persuade the audience to buy your product or service. With the growing demand for content, the number of job opportunities is also abundant in this field.

3. PPC Specialist

Pay per click or PPC is one of the online marketing techniques used to drive traffic to a website, where an advertiser pays each time the ad is clicked. Google Ads is the most common type of PPC, where you pay to appear in the top positions on the search engine results page. Other channels include social media platforms like LinkedIn, Facebook, Instagram, Twitter, etc. where you can advertise on images, videos and various post formats.


A PPC specialist is responsible for planning advertising campaigns, monitoring existing campaigns and optimizing them, and reviewing analytics to create performance reports. You will work closely with business leaders and decision makers to help create advertising campaigns based on business needs.

The role is quite challenging but rewarding and requires you to have knowledge of digital advertising platforms, a strategic and analytical mindset as well as effective communication skills.

4. Content Strategist

As a content strategist, you would be responsible for planning content for social media, websites, emails and other digital channels to drive engagement and achieve business goals. You would brainstorm ideas by researching brand competitor profiles and related industry trending posts, developing creative guidelines and creating a content plan accordingly.

Additionally, you will collaborate with the creative team, including graphic designers and copywriters, to implement the strategy and ensure the content plan meets all business objectives. If you are a creative thinker with a strong sense of content and design, this role could be the best for you.

5. SEO Specialist

Search engine optimization or SEO optimizes your website to rank higher on search engine results pages. To become an SEO specialist, you will need to know how search engines work, understand and work on strategies, follow industry trends, try and test various methods that work, and monitor analytics.

SEO is a long-term process, and the role will require you to exercise patience, critical thinking, research, and an analytical mindset. Additionally, having technical and programming knowledge is often required to be an SEO specialist and is considered an asset.

The role could be a great fit if you have a knack for both marketing and technology. Try these best websites to learn SEO to gain the skills needed for the role.

6. Branding Expert

A brand is a reflection of your product or service. Branding experts are becoming increasingly important as businesses realize the importance of building a strong online reputation by differentiating themselves from the competition.

As a Branding Expert, you will manage your client’s brand, create awareness strategies, and improve the company’s visibility and reputation online over time by scrutinizing and reviewing progress. Additionally, you will oversee the creative team’s efforts to align product display, logos, visuals and website design.

To become a branding expert, you will need to be creative, organized, have excellent communication skills, and keep up with online trends.

7. Email Marketing Specialist

Businesses use email marketing to communicate with target audiences and direct them to their official websites to purchase their product or service. The Email Marketing Specialist will be responsible for creating emails, building email prospect lists, developing strategies, following up on emails and tracking marketing campaigns. email marketing.

To become an email marketer, you need excellent writing and communication skills, an understanding of email marketing, and knowledge of email marketing automation software.

Email marketing being one of the main elements of digital marketing strategy, many companies and startups are looking for email marketers to engage with their target audience at every stage of the sales funnel and increase conversion rates.

8. Digital Marketing Manager

Digital marketers are often experts in most of the roles mentioned above, or are known to have a solid understanding of them. The role is responsible for leading and managing all digital efforts including social media campaigns, SEO, branding, advertising campaigns, growth strategy, analytics review, etc.

A digital marketing manager handles a wide variety of marketing tasks and channels, which requires an arsenal of tools and software. The size of the company also determines the number of tasks a digital marketing manager has to handle. Within a startup, the role is likely to be responsible for managing the entire process.

However, larger organizations usually have a digital marketing manager dedicated to a specific area of ​​digital marketing. Try these best online courses for digital marketing skills if you’re new to the field.

Launch your digital marketing career with the best opportunities

While traditional marketing still has its place, digital marketing is quickly taking over. Digital marketing offers a dynamic career with immense potential and opportunities. The field is exciting for anyone looking for an ever-changing career.

With the careers mentioned above, you are sure to find the role that suits you best in digital marketing. Make sure the career you choose matches your personality, skills and interests.

About Nereida Nystrom

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